Product – Page 28
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Article
Intersport is pushing its exclusive brands
Intersport International Corp. (IIC) intends to fine-tune the development and adoption of its own private brands, further raising their share of the affiliated retail members’ sales. Positioned as mid-priced, high-quality offerings with good margins against those of the major brands, the group’s exclusive brands currently represent around 10 percent of ...
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News briefs
New licensee for Bogner ski hardware
Bogner has signed up Anavon Ski as its new licensee in the premium ski equipment sector. The German brand’s former licensee in this segment was Indigo, a company that went bankrupt and was subsequenty taken over by Head. Starting with the new year, Bogner and Disentis, the Swiss parent company ...
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News briefsOakley releases short film, new gear
Oakley has launched what it calls the final chapter of its “Be Who You Are” snow campaign, a short film titled Unity Anthem and featuring six of its sponsored athletes: Mikaela Shiffrin, Ståle Sandbech, Mark McMorris, Sage Kotsenburg, Henrik Harlaut and Eileen Gu. It is viewable at @Oakley on Instagram. ...
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News briefs
Hugo Boss returns to winter sports
Like Ellesse and Prada, Hugo Boss is returning to the skiwear segment under its new management and with its new and bolder logo for the Boss brand. It has started a new four-year partnership as the official partner of the Hahnenkamm Races, one of the most prestigious events in the ...
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ArticleThe first winners of the 2022 ISPO Awards
The ISPO Group has announced the first winners of its revamped ISPO Awards. The modernized version of the award show, which – in its previous form – has been part of ISPO since 2011, will now be presented throughout the entire year and judged by a jury comprising members of ...
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News briefs
Urban Outfitters launches its own activewear line
According to media reports, the international Urban Outfitters chain is one of the retailers that has been cut off by Nike. The company has reacted with a launch of its own line of activewear styles for women, called Frans Sport. It consists of 40 styles, all made with recycled polyester ...
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News briefs
Puma starts its own voyage into the metaverse
Joining Nike, Adidas and Under Armour, which recently filed similar trademark applications, the Wild Cat filed its own applications with the U.S. Trademark Office on Jan. 11 to use the Puma mark in virtual content, indicating that it is planning its own journey into the fast-growing metaverse. Specifically, it wants ...
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News briefs
Bogner and James Bond celebrate their partnership
Bogner and James Bond are celebrating their respective anniversaries as well as their long-standing and “bulletproof partnership” with a joint, limited-edition capsule collection of sportswear that will come out in the autumn of 2022. While the James Bond franchise is celebrating its 60th anniversary since the release of the first ...
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News briefsBackcountry launches Shaun White’s Whitespace brand
Backcountry, the U.S. retailer that owns Germany’s Bergfreunde, has teamed up with the pro snowboarder Shaun White for his new Whitespace brand of hardgoods and apparel. Backcountry will act as the exclusive retailer for Whitespace, kicking off the partnership with a limited-edition Whitespace Freestyle Shaun White Pro signature snowboard. Each ...
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News briefs
Moncler releases capsule collection
Moncler Grenoble has launched a winter capsule collection with a double Chinese connection. On the one hand, the Franco-Italian brand has hired a Chinese actress and singer, Victoria Song, for the marketing campaign. On the other, it has struck a deal with a Chinese toy brand, Pop Mart, to create ...
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News briefsCanada Goose releases an undyed PFM capsule
Canada Goose has launched a capsule with the same name as its sustainability plan, Humanature, with a pledge to accomplish a shift to “Preferred Fibers and Materials” (PFMs) for 90 percent of the brand’s apparel by 2025, while reiterating its pledge to stop using fur by the end of this ...
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News briefs
Oeko-Tex introduces ‘impact calculator’ for textile companies
After about two years of development, Oeko-Tex has produced an “impact calculator” with which textile and leather companies can track their CO2 emissions and water use and share the data with customers, investors, business partners or others. It is available to customers of STeP by Oeko-Tex. Later this year, moreover, ...
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ArticleMojo Vision partners with sports apps
Mojo Vision, a provider of smart contact lenses based in California, has established partnerships with five connected-fitness platforms: Adidas Running, the German sportswear company’s digital-tracking division; Trailforks, a trail-mapping service for cyclists and hikers; Wearable X, provider of smart haptic fitness apparel; Slopes, an iOS, Android and Apple Watch app ...
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News briefs
A new sustainable collab between Adidas and Prada
Adidas has unveiled a new partnership with Prada with a sustainable twist. The new Adidas for Prada Re-Nylon collection consists of a wide range of Adidas Originals products made in Italy with the permanently recyclable Re-Nylon fabric introduced by Prada in 2019, which is made by recycling textile waste and ...
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News briefsPrada partners with the new Aspenx brand for skiwear
Prada has partnered with Aspenx on a six-piece capsule collection of high-end skiwear for men and women. Aspenx describes itself as a contemporary retail and experience brand. It has just been launched by the Aspen Skiing Company, which owns and operates the Aspen Snowmass mountain resort facilities and The Little ...
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News briefs
Joma launches its own padel racquet
The growing popularity of padel tennis, where Spain remains the leader, has led Joma Sport to add padel racquets to the product ranges of its various brands. Joma presented its new racquet at a special international event during the finals of the World Padel Tour Master, for which the brand ...
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News briefs
UA releases its first NFTs
Like Nike and Adidas before it, Under Armour is embracing non-fungible tokens (NFTs). The American sportswear company has released 2,974 of them, each a digital replica of the Genesis Curry Flow shoe that Steph Curry was wearing on Dec. 14, when he broke the NBA’s record for total three-point shots. ...
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ArticleAdidas releases its first NFT collection
As we reported earlier this month, Adidas has struck deals with three producers of non-fungible tokens (NFTs) on the Ethereum blockchain: Bored Ape Yacht Club (BAYC), gmoney and PUNKS comic. The fruit of those initiatives, a first collection of NFTs under the Adidas Originals brand of lifestyle products is slated ...
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News briefs
Nitro and Burton sign licensing deal for boots
Nitro Snowboards has entered a licensing partnership with Burton Snowboards for boots compatible with the latter’s Step On binding platform. Nitro’s co-founder and president, Thomas Delago, says that the company has signed on to the partnership to prevent “confusion” and “unwanted stock” in the market. Settling on one platform will ...
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News briefsSafilo’s Smith brand introduces custom, 3D-printed goggles
Safilo Group, the Italian eyewear company, has begun 3D-printing products through its American brand of sports glasses, Smith, with what it calls Imprint 3D Technology. One result is the Smith I/O MAG Imprint 3D goggle, which it claims to be the “first custom goggle built to the individual features of ...
