Product – Page 35
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News briefs
Kim Kardashian supplies clothing for Team USA at the Olympics
Kim Kardashian announced on social media that the official underwear, pajamas and loungewear worn by the athletes of Team USA at the Tokyo Olympics and Paralympics will be supplied free of charge by her shapewear company, Skims. They will have Olympic branding, and consumers are being invited to purchase them ...
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News briefs
Nike SB works with an artist for the skateboarding uniforms at the Olympics
Collaborating with a Dutch artist, Piet Parra, Nike SB is supplying distinctive and functional uniforms for 19 athletes – many of them women - and four national federations competing in skateboarding at the Tokyo Olympics. Skateboarding is one of the five new sports added to the program for the event. ...
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News briefs
Anta releases China’s Olympic sportswear
Anta has released the podium uniform for China’s Olympic team. Designed by Tim Yip, also known as Ye Jintian, the “Champion Dragon Clothes” combine traditional Chinese cultural icons with the latest in sportswear materials. The artist and Oscar-winning designer remarks that designing the uniform has been “different from designing costumes ...
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News briefsPatagonia signs a multi-year agreement with Infinited Fiber
Patagonia has signed a multi-year supply agreement with Infinited Fiber Company, a Finnish circular fashion and textile biotechnology company, to guarantee access to its regenerated textile fiber, called Infinna. The virgin-quality fiber comes with the soft and natural look and feel of cotton. It is made from cotton-rich textile waste ...
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News briefs
Researchers develop Wi-Fi-powered smart clothes that can be machine-washed
Engineers at Purdue University have developed battery-free smart clothes powered by Wi-Fi that are resistant to laundry. Unlike common wearables, these smart clothes are not powered by a battery, but through a flexible, silk-based coil sewn on the fabric, which means wirelessly. By collecting energy from Wi-Fi or radio waves ...
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News briefs
Allyson Felix launches her own brand of running shoes
Allyson Felix has launched Saysh, a new lifestyle brand for women. The news, which first broke on Time.com on June 23, comes two years after the American track and field sprinter’s publicized break-up with Nike over the treatment of pregnant athletes. In late 2018, Felix, who is today 35 years ...
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News briefs
Peloton reportedly plans to launch a wearable device
Peloton Interactive is working on a digital heart-rate armband, according to a Bloomberg report. Confidential details and images of the device, as revealed by Bloomberg, show that the armband will come in small and large sizes and will pair wirelessly with Peloton’s cycles and treadmills, in addition to the phones, ...
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News briefs
Adidas introduces its first full-cover swimwear collection
Adidas has unveiled its first Full-Cover Swimwear Collection, designed to allow all women to enjoy the mental and physical benefits of swimming. The collection is supposed to meet the needs of those who require full coverage either for cultural reasons or just for the sake of greater choice in the ...
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News briefs
iRocker and Life is Good partner on co-branded SUPs designs
iRocker, an outdoor sports and lifestyle brand specializing in inflatable paddle boards, and Life is Good, the American brand of lifestyle clothing, have teamed up on two new co-branded designs of inflatable stand-up paddle boards (SUPs), featuring optimistic art and messages from Life is Good. The boards, designed to be ...
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News briefsUSWE relies on Polygiene technology for new running vests
USWE, a Swedish sports and outdoor brand that is in the process of going public, is launching a partnership with Polygiene, the Swedish ingredient brand, to offer running vests that fight odor and last longer. USWE specializes in bounce-free backpacks and hydration packs for mountain biking, running, skiing and motorsports. ...
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News briefsGoPro allows third-party developers to integrate Hero9 Black into their solutions
GoPro has just announced a new open Application Programming Interface (API) for third-party developers of apps, called Open GoPro, that will allow them to integrate its own action cameras, starting with the GoPro Hero9, into their solutions The API enables a range of functions via wireless interfaces. With Open GoPro, ...
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News briefs
Gym+Coffee releases an eco capsule
Gym+Coffee has launched a limited-edition eco-collection called The Kinetic Capsule. The items are made with a combination of sustainable cotton, sourced through the Better Cotton Initiative (BCI), and recycled polyamide certified under the Global Recycling Standards. Priced at £90 to £95 (€105-$125 to €111-$132), the collection comprises a men’s and ...
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News briefs
Nike launches sneaker range made from pineapple leaf fibers
Nike has teamed up with Piñatex on the “Happy Pineapple” pack, a collection of sneakers that use a pineapple-based material. The silhouettes featured in the new pack include the Nike Air Force 1, Free Run Trail, Air Max 95, Air Max 90 and Air Zoom-Type. All the five silhouettes are ...
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News briefs
MIT researchers develop a programmable digital fiber
Researchers at the Massachusetts Institute of Technology (MIT) have tested what is thought to be the first fiber with digital system capabilities. It is able to sense, store and process activity data digitally after being incorporated within a shirt. Fabrics with digital system capabilities could be used in physiological monitoring, ...
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News briefs
Adidas partners with Delta Galil for underwear
Adidas has announced a global licensing agreement with Delta Galil for the design, manufacture and distribution of men’s and women’s underwear under the Adidas Badge of Sport and Originals labels, starting in the spring of 2022. The women’s collection will be sold in all the regions. The men’s collections will ...
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News briefs
UBC hires an e-commerce expert from Lotto, licenses Head sneakers
United Brands Company (UBC), an Italian licensee for branded sneakers, has hired Pierpaolo Guerra to manage its digital and e-commerce activities as part of its efforts to develop its omnichannel strategy. Guerra comes from Lotto Sport Italia where he was in charge of digital and omnichannel activites. Previously, he was ...
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News briefs
Adidas has designed sportswear to handle menstrual leaks
Adidas has spent the past two years developing sportswear to handle menstrual leaks. Whereas the products of a brand like Thinx are claimed to absorb the same amount of discharge as several tampons, Adidas’ line is intended for use in conjunction with tampons or pads. The accompanying marketing campaign, with ...
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News briefsFoot Locker is redesigning its staff jerseys
Foot Locker Europe is redesigning the “Striper” jersey worn by clerks at its stores. To this end it has hired Highsnobiety, which provides what it calls audience insight, category analysis, brand strategy, go-to-market planning and integrated campaigns. This media company is in turn hiring “local sneaker and streetwear brands” to ...
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News briefs
What will football look like by 2024?
Decathlon is providing interesting insights into what the game of football may look like in 21 years, with most spectators following matches in smaller stadia or through an immersive experience over the internet. For example, contact lenses on the eyes of a player could allow future spectators to see what ...
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News briefsGym+Coffee releases Pride socks for charity
Gym+Coffee has released a limited-edition line of socks, called Run with Pride, all of whose proceeds will be donated to the charities BeLonG To Youth Services and The Proud Trust. The former provides a “safe space + platform to advocate” for LGBTI+ people aged 14 to 23 in Ireland. Its ...
