Product – Page 45
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News briefs
Bollé introduces AR filter for touchless sales experience
Bollé is launching a new augmented reality (AR) filter that allows users to try out its Phantom lens, found in its Nevada or Ryft goggles, and see what they look like while wearing Bollé’s helmets from their smartphone without having to physically touch the products. Once they have seen the ...
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News briefs
Anta launches a running shoe with a higher midsole resilience
Anta Sports Products has collaborated with Teknor Apex on the development of a midsole incorporating a new TPE (thermoplastic elastomer), which the partner companies have called Monprene. The research and development phase focused on the creation of a material that could offer not just cushioning properties but also optimal rebound ...
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News briefs
Reebok partners with Heelys on shoe collection
Reebok and Heelys, one of the companies owned by Sequential Brands, have announced a collaborative collection of 10 Reebok styles that feature Heelys’ wheel technology. In typical Heelys mode, it will be possible for the wearer to shift from a sneaker to a skate. The sneakers will be available both ...
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News briefs
Garmin introduces a smartwatch designed for e-sports
Garmin has announced the launch of the Instinct Esports Edition, a GPS smartwatch designed for e-sports gamers and enthusiasts. The smartwatch uses a dedicated e-sports activity function to track and analyze heart rate and stress during games while also monitoring the long-term trends. At the end of a gaming session, ...
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News briefs
Arena partners with Isko Denim on activewear collection
Arena has collaborated with Isko Denim on Icons, an activewear collection for autumn/winter 2020. The collection uses Arquas 6.0, a patented Isko technology that is said to allow woven fabrics to look and feel like knitted fabrics. Alessandro Miressi, the Italian swimmer and 100m European freestyle champion, has been chosen ...
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News briefs
WhatsApp to add in-app purchases, enterprise message hosting
Facebook will soon be adding in-app purchases and enterprise message hosting to WhatsApp. Companies will be able to use Facebook Shops – the e-commerce platform that made its debut in May and feeds into all Facebook apps – to sell products through the messaging app. Companies will also be able ...
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News briefs
Garmin releases new smartwatch dive computers
Garmin International has released the next generation of its Descent dive computers and will soon release its Descent T1 transmitter, which connects to computers through the SubWave sonar device. Designed as smartwatches, the Descent Mk2 and Descent Mk2i have displays that are 36 percent larger than those of their predecessors, ...
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News briefs
Marcolin puts out high-tech Adidas snow goggles
As the new licensee for Adidas eyewear, the Marcolin Group has announced the availability of two Adidas Terrex Snow Goggle models, each with a different lens and both made in Italy. The E-SUNTM VARIATM lens on the SP0039 has a toric shape and adjusts in less than 40 seconds to ...
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News briefsMarchon to use Eastman’s sustainable acetate
Marchon Eyewear announced that it will be the first eyewear company to produce frames using Acetate Renew, a new, sustainable material produced by the American specialty chemical company Eastman. Unlike other sustainable alternatives, Acetate Renew is indistinguishable from classic acetate, according to Marchon. It plans to start producing acetate sunglasses ...
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News briefs
Bollé’s new lenses have computer-designed pigments
Bollé’s newest sun lens, the Volt +, heightens contrast and color to improve depth perception. Technicians at Bollé’s R&D laboratory, called Epic and located in the French city of Lyon, used computers to sort through some 20 million light-wavelength combinations, fine-tuning the lens’s pigments to produce the proper transition curve. ...
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News briefs
Vibram teams up with Balenciaga on a footwear line
Collaborations with fashion brands are becoming more common in the athletic footwear sector. Vibram is introducing the “Toe” collection, a collaboration with Balenciaga on a shoe range made from recycled knit. The collaborative collection consists of two limited-edition sneaker styles and a high-heeled model. The shoes feature Vibram’s patented FiveFingers ...
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News briefs
Smith enters product partnerships with U.S. and Austrian snow sports teams
Smith announced a new global partnerships with the U.S. Ski & Snowboard association and the Austrian Ski Federation (ÖSV) to support elite athletes from both teams with high-end products for training and competition. Smith officially entered the racing market this winter with the launch of the Icon, a helmet approved ...
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News briefs
Columbia’s new jackets trap heat with dots
Columbia Sportswear has introduced what it claims is the industry’s first external thermal shield against cold weather. The exterior of each jacket in its new Omni-Heat Black Dot collection is covered by thousands of dots made of aluminum and coated in black. These dots collect heat from scattered sunlight, and ...
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Article
Facebook helps in Elho’s rebirth
After an absence of two decades, the Elho brand of skiwear is marking a much remarked upon comeback with a 1989 Heritage Collection, in time for sale through its own website for the imminent autumn/winter season, although its delivery to customers has yet to start. The limited edition ...
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News briefs
Puma celebrates Tommie Smith’s legacy with made-in-Italy Suede
Puma has announced a limited edition of its classic Suede silhouette that honors Tommie Smith, the sprinter who raised his fist toward the sky after winning a gold medal at the 1968 Olympics. The gesture, which was meant as a claim for justice and equality, has since become one of ...
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News briefsNew textile infusions from drirelease
Optimer Brands, the parent company of the drirelease brand of “wicking, drying, cooling and freshening” textiles, is launching a series of substances for infusion during the manufacture of fabrics to produce such effects as dynamic temperature control, skin-soothing and “fresh garment confidence.” Lee Thompson, the company’s business development manager, describes ...
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News briefs
Phelps Brand recruits a Canadian ambassador
The Phelps Brand – a brand of technical swimwear born in 2014 from a partnership between the Olympic champion Michael Phelps, the coach Bob Bowman and the swim-gear producer Aqua Sphere – has brought aboard Canada’s youngest world champion swimmer, Penny Oleksiak, to be a global brand ambassador. Oleksiak holds ...
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News briefs
Toray develops a washable antiviral fabric
Toray Industries claims to have developed a fabric, called Makspec V, that retains both its antiviral properties and its softness with repeated washing. According to the Japanese multinational, the chief problem was fixing the antiviral agent in a manner that would last and keep the fabric comfortable. Cotton blends aid ...
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News briefs
Wintersteiger enters the bike maintenance sector
Wintersteiger, the leading Austrian provider of ski maintenance equipment, has entered the growing bike category as a counter-seasonal business. After two years of market research and product development, it has launched a new Bike Services division, offering a package for bike rentals that includes automatic bike cleaning as well as ...
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News briefsTexon unveils new recyclable insole technology
Texon, the U.K.-based producer of materials for the footwear industry, has unveiled a new insole technology that is based on 85 percent recycled polyester (rPET) and is 100 percent recyclable. Texon Ecoline is produced with a special fusion-bonded process that enhances the internal bond structure of the material’s fibers, which ...
