All Racquet Sports articles – Page 21
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Adidas sponsors a young, high-ranking tennis player
Adidas has announced a “long-term partnership” with Félix Auger-Aliassime, the youngest tennis player in the global ranking of the top 25 professionals. At the age of 20, the Canadian has scored as the 21st best male tennisman. Adidas indicates that one reason for the partnership is the fact that he ...
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Joma to sponsor the Italian Tennis Federation
Joma Sport will become the new technical sponsor of the Italian Tennis Federation (FIT) on Jan. 1, supplying all apparel to all Italian national teams and equipment to the federation’s tennis centers for the next five years. Joma will also participate in the federation’s brand makeover, which is intended to ...
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Babolat signs deals for the APT Padel Tour 2021
Babolat and the American Padel Tour (APT) have agreed a new deal that makes the French company’s Babolat Court ball and Jet Premura APT shoes the APT’s official balls and footwear. Working with Michelin, Babolat has developed dedicated shoes for the game of paddle tennis, which is becoming more international. ...
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Asics starts virtual tennis coaching community
Asics EMEA has announced the launch of the Asics Tennis Academy, a virtual community platform to support tennis coaches. Experts, who according to Asics include elite coaches, strength trainers, physiotherapists and sports psychologists, will exchange customized training videos and articles to further professional training on a broad level. Research has ...
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Tennis champion Maria Sharapova Invests in Therabody
Maria Sharapova is investing in a U.S. company, Therabody, formerly called Theragun, which is known for its Theragun percussive massage therapy devices. The former Russian tennis star is also going to be a member of the advisory board of the Los Angeles-based company. Nothing has been reported about the amount ...
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Slinger Bag partners with a special tennis service firm
Slinger Bag, the new portable tennis ball launcher, has signed an exclusive partnership with Dahcor and its new Dahcor Tennis Center (DTC) in Sintra, Portugal. Dahcor, a company that specializes in the manufacture of customized tennis racquets, started operating in Portugal in January 2019. Its tennis center, which will have ...
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Rising tennis star becomes highest-paid female athlete
In Forbes’ estimation, the tennis player Naomi Osaka has become the highest-paid female athlete of all time in annual earnings. The 22-year-old of Japanese and Haitian descent has pocketed $37.4 million since June of last year, breaking the record of $36 million held by Serena Williams, who had broken Maria ...
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Boris Becker, the famous former German tennis champion, is reportedly...
Boris Becker, the famous former German tennis champion, is reportedly preparing to launch a line of casual sportswear under his own name in collaboration with a German apparel company, Fashion Concept
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Asics has signed sponsorship deals with the tennis pros Borna...
Asics has signed sponsorship deals with the tennis pros Borna Coric of Croatia, Caroline Garcia of France and Iga Swiatek of Poland. Coric's best rank so far has been number 12 in the world. He is currently 28th. He has won two ATP titles and a U.S. Open Junior title ...
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Adidas has launched new laceless footwear for tennis players. The...
Adidas has launched new laceless footwear for tennis players. The new Stycon shoe, whose silhouette does not look like the typical tennis sneaker, is said to offer optimized comfort for wearers thanks to improved fit and control. The shoe has no shoelaces and a knit collar, designed to naturally expand ...
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Wilson has signed a five-year deal with the French Tennis...
Wilson has signed a five-year deal with the French Tennis Federation (FFT) for the French Open (Roland-Garros) and French tennis in general. The American brand of sporting goods will be taking over from Babolat as the official supplier of racquet strings and balls for the FFT. Wilson's balls will be ...
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Tennis Europe, the European branch of the International Tennis Federation,...
Tennis Europe, the European branch of the International Tennis Federation, has extended its deal with Sports Marketing Surveys (SMS), the international market research company based in the U.K. The partnership was established in 2004 to delve into the sport's data. SMS is responsible for the Next Generation player study. It ...
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Castore and Andy Murray, the Scottish tennis player and an...
Castore and Andy Murray, the Scottish tennis player and an investor in the brand, have launched a co-branded sustainable apparel line for tennis and lifestyle. Murray bought an undisclosed stake in Castore in March, in addition to signing an £8 million (€0.75m-$0.83m) agreement to be its global ambassador. The new ...
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An 18-year-old American tennis star, Amanda Anisimova, has signed one...
An 18-year-old American tennis star, Amanda Anisimova, has signed one of the biggest endorsement deals on record for a teenage sports champion. Although the exact figure is yet to be revealed, the long-term endorsement contract with Nike is believed to be similar to the Swoosh's deal with Maria Sharapova, which ...
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Bullpadel has agreed a sponsorship deal with the International Padel...
Bullpadel has agreed a sponsorship deal with the International Padel Federation (IPF) which makes the Spanish brand the official ball and clothing of the IPF for two seasons
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Adidas unveiled the new Adidas by Stella McCartney tennis collection...
Adidas unveiled the new Adidas by Stella McCartney tennis collection ahead of Wimbledon, the legendary tournament. This year's edition of the tournament started on July 1, and will finish on July 14. Alongside McCartney's signature design touches, the 17-piece collection uses innovative materials, such as a synthetic fiber made from ...
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Article
Signa adds TennisPro to a list of acquisitions
Signa Sports United, which claims to be already biggest online player in the European sports retail market, has acquired TennisPro Group, a racquet sports retailer serving mostly customers in France and southern Europe. The contracts were signed on June 25, granting Signa control of TennisPro's online retail companies and its ...
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Sergio Tacchini's female tennis players are showcasing the brand's Barbie-inspired...
Sergio Tacchini's female tennis players are showcasing the brand's Barbie-inspired collection at this year's edition of the Italian Open at the Foro Italico in Rome. The tournament started on May 6 and will run until May 21. Barbie is celebrating her 60th birthday in 2019, and earlier this year Sergio ...
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Tecnifibre, the French manufacturer of sporting equipment, specializing in tennis...
Tecnifibre, the French manufacturer of sporting equipment, specializing in tennis and squash, has adopted a new logo featuring the three colors of the French flag – blue, white and red. The company launched its new brand identity with a soirée at the Tripot Régnier in Paris in the presence of ...
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Ellesse has unveiled an exclusive apparel partnership with Tennis Scotland....
Ellesse has unveiled an exclusive apparel partnership with Tennis Scotland. Under the terms of the contract, the Italian brand will provide performance sportswear to Tennis Scotland's players, coaches and staff, as well as clothing to tournament officials and development officers. Ellesse was founded 60 years ago by Leonardo Servadio, whose ...
