Regina Henkel
ArticleCare & Repair as a tool for more sustainability, durability and customer loyalty
For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
C-Suite InterviewArena CEO Peter Graschi: “I am sure that swimming is becoming more and more popular”
We spoke to Peter Graschi about the importance of major sporting events, what this means for the marketing, his predictions for the future of swimming and his plans for sustainability.
Case StudyDecathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
C-Suite InterviewHead: Fashion is playing an increasingly important role in tennis and skiing
An interview with Roman Stepek, the chief of Head’s apparel business.
ArticleTenniscore: How tennis grows by conquering the fashion world
Zendaya is starring in a tennis movie, Louis Vuitton is featuring tennis stars Roger Federer and Rafael Nadal in a campaign, Highsnobiety is releasing a limited tennis capsule with Lacoste, and brands like On are getting into the game. Tennis is making a brilliant comeback!
ArticleParis 2024: A powerful symbiosis of openings, product launches, cultural events, mishaps and scandals
By the time the 2024 Summer Olympic Games officially opened in Paris last week, the mega-event had already cast a shadow. For weeks, the events, store openings and product launches of a wide range of players had followed one another like pearls on a string.
ArticleDriven by purpose: the social impact of sport
Sport is a powerful force for positive social change, promoting inclusion, teamwork, and mental wellbeing. From grassroots initiatives to global campaigns, leading brands like Nike, Puma, and Adidas are using their platforms to foster community, support equality, and champion important social causes.
C-Suite InterviewCommunity first: Why Snipes is much more than just a retailer
Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.
C-Suite InterviewEmpowering women in sports: Insights from Kari Traa’s GM
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
ArticlePlein Sport: Luxury designer Philipp Plein targets mass market
Philipp Plein is considered the “King of Bling” with his Plein Sport line and sets his sights on the mass market.
C-Suite InterviewSteve Evers: “We want to grow with a capital G”
Intersport International, the global sporting goods retailer, concluded the year 2023 with retail sales totaling EUR 13.7 billion.
ArticleGarment-to-garment recycling: How far along is the sports and outdoor industry?
We look at what textile recycling is not and share some brands that are moving the outdoor and sporting goods industries in the right direction.
ArticleFit for second life: 7 ways brands can extend the life of children’s clothing
Seven ways brands can make kid’s clothes last longer (and utilize the growth potential and income streams of the circular economy too)
C-Suite InterviewSecondhand: The balance of pricing between buying and selling
The secondhand retailer must balance seller and buyer when it comes to pricing. Reverse.Supply CEO explains how they find the right price.
C-Suite InterviewMade for GenZ: Adidas talks exclusively about its new Adidas Sportswear line
What is Adidas Sportswear and how does it differ from the other Adidas lines? Aimee Arana, SVP General Manager of Adidas Sportswear explains all.
C-Suite InterviewMammut CEO: “We don’t want to give up our roots”
Its popularity within the gorpcore movement will not influence the direction of Mammut, says CEO Heiko Schäfer: “We are not a fashion brand.”
C-Suite InterviewSport 2000 International’s CEO is pushing its specialist concept
In part two of our interview, CEO Margit Gosau shares what Sport 2000’s new specialist concept might look like and her predictions for 2023.
C-Suite InterviewMargit Gosau: “In times of crisis, sport seems to become more important”
In an exclusive interview, Margit Gosau CEO Sport 2000 reveals the group’s most successful categories and why Finland and Sweden are leaving
C-Suite InterviewSteve Evers: “We’re asking the industry to take some additional risks”
Intersport CEO Steve Evers discusses business models, his successes and concerns, and why Intersport is putting pressure on the industry.
