Retail insights from the sporting goods industry – Page 107
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Article
Nike and Adidas pull back products and ads
The use of social networks and artificial intelligence can be tricky at times. Adidas suffered an embarrassing problem on July 1 with a Twitter campaign launched to promote its new jersey for the English Arsenal football team. It was hijacked by several users who twisted their Twitter handles to send ...
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Article
Silhouette launches its own sports eyewear line as Marcolin takes over its Adidas license
The Marcolin group announced a licensing agreement with the Adidas Group for the design, development, manufacturing and distribution of two lines of eyewear that will reach the market early next year. A spokesperson for the Italian company said that the agreement is global, but there is an apparent discrepancy about ...
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News briefs
Adidas unveiled the new Adidas by Stella McCartney tennis collection...
Adidas unveiled the new Adidas by Stella McCartney tennis collection ahead of Wimbledon, the legendary tournament. This year's edition of the tournament started on July 1, and will finish on July 14. Alongside McCartney's signature design touches, the 17-piece collection uses innovative materials, such as a synthetic fiber made from ...
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News briefs
Adidas is reinforcing its ties with the German national football...
Adidas is reinforcing its ties with the German national football team (DFB), of which it has been the sponsor for a long time. The DFB will be training for the 2020 European Football Championship (Uefa Euro 2020) at World of Sports, Adidas' headquarters in Herzogenaurach. Preceding the announcement was a ...
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JD Sports is adding instalment payment options in the...
JD Sports is adding instalment payment options in the U.K. with Clearpay technology from Afterpay
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News briefs
In 2021, online advertising will represent for the first time...
In 2021, online advertising will represent for the first time in history more than half of total ad spending. According to Zenith’s Advertising Expenditure Forecasts, web advertising will account for 52 percent of global ad spending, as compared to 44 percent in 2018 and a projected 47 percent in 2019. ...
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News briefs
Asos is reportedly planning to cut around 100 jobs at...
Asos is reportedly planning to cut around 100 jobs at its London head office in Camden, many of them in the marketing department. The last set of interim results, which the online retailer released in March, showed a drop of 87 percent in its pre-tax profits. The company has been ...
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Decathlon is planning to open shortly a mega-store of 5,100...
Decathlon is planning to open shortly a mega-store of 5,100 m² in the Olympia shopping center of Munich, the third one and the biggest in the German city
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News briefs
SportScheck, the leading German sporting goods retailer, will organize running...
SportScheck, the leading German sporting goods retailer, will organize running events in 17 German cities including Hamburg, Munich, Cologne and Berlin over the next six months. Under Armour will be the main sponsor of the events. SportScheck will combine the events with various “digital challenges” via its MapMyRun app. Users ...
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News briefs
Like Intersport, the Tréndico Group – formerly Twinner Iberia –...
Like Intersport, the Tréndico Group – formerly Twinner Iberia – intends to set up shop in Portugal by next year. The Spanish group opened one of its lifestyle-oriented Foot on Mars stores on 250 square meters in the British colony of Gibraltar in May and plans to inaugurate e-commerce for ...
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News briefs
Go Sport has opened its first two stores in India,...
Go Sport has opened its first two stores in India, following a master franchise agreement signed at the end of 2017 with the Lulu Group. The two units are a store of 1,200 square meters in Mumbai and another one measuring 1,000 m² in Bangalore.
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News briefs
Uniqlo will inaugurate its first Italian physical store on September...
Uniqlo will inaugurate its first Italian physical store on September 13. Until now, the brand's Italian presence was online only. The 1,500 shop, on three floors, will be located in Milan's Piazza Cordusio, at walking distance from Piazza Duomo. The Japanese brand opened a 2,040-square-meter shop in Amsterdam last October, ...
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Nike plans to open its first European House of Innovation...
Nike plans to open its first European House of Innovation in Paris, at 79 avenue des Champs-Elysées, in December
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A survey shows that Decathlon is the favorite retailer in...
A survey shows that Decathlon is the favorite retailer in France across all sectors, followed by Leroy Merin, a DIY chain that belongs to the same big family-owned retail group, Mulliez
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Ekosport, the French outdoor e-tailer, will open its fifth brick-and-mortar...
Ekosport, the French outdoor e-tailer, will open its fifth brick-and-mortar store this autumn, in the French city of Gap, according to reports in sport-guide.fr
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News briefs
Blue Tomato, the omni-channel boardsports retailer, is planning to open...
Blue Tomato, the omni-channel boardsports retailer, is planning to open its first brick-and-mortar shop in Scandinavia, according to sport-guide.com. The Austrian-based retailer, which is a subsidiary of the Zumiez group, already sells online in Denmark, Finland and Sweden. Blue Tomato is also planning to open a store in Amsterdam in ...
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News briefs
The battle for control of Netshoes, the Brazilian e-tailer specializing...
The battle for control of Netshoes, the Brazilian e-tailer specializing in athletic footwear, has ended. Its shareholders approved on Friday Magazine Luiza's latest improved offer of $3.70 a share, valuing the company at $115 million. The Brazilian omni-channel retailer had initially made a bid for Netshoes at $2.00 per share, ...
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News briefs
Atmósfera Sport, a major Spanish buying group with more than...
Atmósfera Sport, a major Spanish buying group with more than 250 affiliated sporting goods stores, has made various investments in digital marketing and logistics in the past few weeks. It has hired half a dozen new employees to help stimulate the online sales of its retail members. It has also ...
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Short stops
Rossignol has reopened its concept store in Aspen, Colorado, which...
Rossignol has reopened its concept store in Aspen, Colorado, which was originally planned as a winter pop-up shop, adding bicycles and warm weather apparel and shoes
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News briefs
XXL ASA, the highly leveraged Norwegian-based sports retailer, says it...
XXL ASA, the highly leveraged Norwegian-based sports retailer, says it has agreed on a new covenant with its bank consortium for its third-quarter results. Last February, it had renegotiated covenants for the first and second quarters of this year. The covenant for the third quarter sets a debt/Ebitda target of ...
