Retail insights from the sporting goods industry – Page 155
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News briefs
Icebug, the highly technical Swedish brand of outdoor shoes and...
Icebug, the highly technical Swedish brand of outdoor shoes and ice boots, has opened its own concept store in Gothenburg. Since it was established in the early 2000s, production has increased significantly every year, and growth has remained at an average of about 30 percent. Last year, Icebug had a ...
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Short stops
After the inauguration of a store in the centrally located...
After the inauguration of a store in the centrally located Rathauspassagen, Decathlon is planning to open two more stores in the Berlin area, according to SAZ, one of which would be close to an Intersport store in the Schöneweide section of the German capital
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Article
Adidas makes new waves in American team sports
Anxious to improve its low market share in the U.S., Adidas has signed two important basketball sponsorship deals, focusing on individual players, after walking off from a previous marketing contract with the NBA, which is going to be in the hands of Nike from the 2015/16 playing season.The German brand ...
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News briefs
Adidas has completed the purchase of a new warehouse outside...
Adidas has completed the purchase of a new warehouse outside Moscow at a price estimated by local sources at between $70 million and $100 million. Located in a warehousing complex where it has been renting more than 65,000 square meters of space since 2012, the new warehouse is nearly double ...
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News briefs
Adidas is testing different workplace concepts at its headquarters in...
Adidas is testing different workplace concepts at its headquarters in Herzogenaurach in a new office building named “Pitch,” where 300 of its brand management employees were moved at the beginning of the month. The new office space does not embody any finished concept but is the flexible beta version of ...
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News briefs
Adidas and Manchester United have declared that the launch of...
Adidas and Manchester United have declared that the launch of the team's new kit has been the most successful in both the club and the brand's history. The German sporting goods giant replaced Nike as the team's kit supplier on Aug. 1, after signing a ten-year, $1.28 billion partnership deal ...
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News briefs
Adidas has agreed a three-year partnership deal with the Chinese...
Adidas has agreed a three-year partnership deal with the Chinese education ministry to support the growth of football at grassroots level across the country. The program will involve 20,000 primary and middle schools and train 50,000 teachers. Adidas will also fund summer football camps for more than 400 students. The ...
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News briefs
Fusalp, the French skiwear brand acquired by Philippe and Sophie...
Fusalp, the French skiwear brand acquired by Philippe and Sophie Lacoste 18 months ago, will open its first boutique next month at 8 rue des Blancs-Manteaux, in the Marais district of Paris. It will also have a space in three Seibu department stores in Japan, the NK department store in ...
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News briefs
Sport 2000 International and Adidas have been running since Aug....
Sport 2000 International and Adidas have been running since Aug. 1 an exclusive marketing campaign on Youtube to introduce the brand's X and Ace series of football boots, pushing traffic and sell-through of the products to the specialist dealers affiliated with the group.
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News briefs
Decathlon, Timberland, Zara and about 20 other major international brands...
Decathlon, Timberland, Zara and about 20 other major international brands have signed exclusive partnership agreements with the Alibaba Group, establishing its Tmall.com website as the only third-party internet platform through which they will sell their products to consumers in China. In announcing these deals, Alibaba also said that it is ...
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News briefs
Decathlon plans to open a store in the suburbs of...
Decathlon plans to open a store in the suburbs of Stockholm in the course of next year. It currently has only one store in Sweden that was opened in 2013, when it closed its original flagship store in the country. Decathlon launched its own e-commerce platform in Sweden last spring.
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News briefs
Asics has just opened its first performance store in France....
Asics has just opened its first performance store in France. The 590-square-meter store, which was inaugurated on July 31, is located in Paris at 6 rue d'Amsterdam, near the Saint Lazare railway station. The shop will sell Asics' complete running collection, sports performance categories including rugby and tennis, and the ...
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News briefs
Under Armour has opened its first Brand House in Thailand....
Under Armour has opened its first Brand House in Thailand. The 200-square-meter shop is a joint venture between UA's local distributor, Triple Private, and a local retailer, Sport Rev. UA already entered the market with an online store in April. The brand has nine other stores in the region, located ...
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News briefs
Alibaba, the huge Chinese-based internet company that owns Tmall.com, the...
Alibaba, the huge Chinese-based internet company that owns Tmall.com, the Taobao marketplace and a dozen other operations, has hired a Canadian-born executive, Michael Evans, as president in its bid to expand internationally. He reports to Daniel Zhang, the group's chief executive who succeeded Jonathan Lu in May. His initial task ...
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Article
Golf drags down the Adidas Group
The Adidas Group has hired an investment advisor, understood to be Gugenheim Partners, to consider options for the sale of two non-core golf brands, Adams Golf and Ashworth, or perhaps even the whole TaylorMade-Adidas Golf (TMAG) segment, whose performance continued to drag down that of the group during the second ...
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News briefs
Adidas is looking for a successor for Jan Brecht, who...
Adidas is looking for a successor for Jan Brecht, who became chief information officer and head of its global supply chain last November, is returning to Daimler in the role of chief information officer. Brecht had already worked for Daimler for 12 years. He joined Adidas as CIO in 2009, ...
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News briefs
Adidas filed a suit against Sears in the U.S. District...
Adidas filed a suit against Sears in the U.S. District Court of Portland, Oregon on July 28, charging that the two- and four-striped shoes offered by the retailer have been infringing on the Big a's Three-Stripe logo. The lawsuit seeks injunctions, compensation and damages for alleged trademark infringement and dilution, ...
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Article
Adidas buys Runtastic for €220m
Based in Austria, Runtastic is said to be one of the three key digital app companies in the sports sector, with 70 million registered users around the world and 15 million active participants every month who use its 20-plus applications, offered in 18 different languages for a variety of endurance, ...
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News briefs
Adidas is launching Standard 19, a new premium training collection...
Adidas is launching Standard 19, a new premium training collection for young urban consumers, which marks the return of the German brand in the premium sportswear niche just over a year after it discontinued SLVR. The new line is made up of materials including polyester, elasthane and merino wool. Climacool, ...
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News briefs
Decathlon is continuing its Swedish initiative with a new store...
Decathlon is continuing its Swedish initiative with a new store that will be opened in 2016 in the suburbs of Stockholm. Decathlon entered the Swedish market in 2011 with its first store in Stockholm. In 2013, it opened store number two with a product ranged adapted to the Swedish market. ...
