Retail insights from the sporting goods industry – Page 160
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News briefs
Adidas has teamed up with Yohji Yamamoto for the release...
Adidas has teamed up with Yohji Yamamoto for the release of a capsule Roland Garros collection for the impending French Open. The clothing and accessories feature Yamamoto's black-and-white color scheme while the shoes, predominantly black, are characterized by the presence of the Hawaiian floral prints of the Y-3 spring-summer 2015 ...
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News briefs
Sweaty Betty, the British brand of activewear, has opened its...
Sweaty Betty, the British brand of activewear, has opened its first U.S. concession at the Bloomingdale's flagship store in Manhattan. The British brand moved into the U.S. market in 2012 when it opened stores in the Soho district of New York City and in Greenwich, Connecticut. A third standalone store ...
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Short stops
Intersport Italia has inaugurated a new franchised store at Terni...
Intersport Italia has inaugurated a new franchised store at Terni
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News briefs
Lowa and Schöffel have opened their first joint store...
Lowa and Schöffel have opened their first joint store in Austria. It is located in Innsbruck and managed by Schöffel's Austrian subsidiary, which is based in the city. With this opening, the two brands have now a total of 23 common stores in Germany, Austria and Italy.
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Short stops
Robert Gentz, an executive of Zalando, tells a German newspaper...
Robert Gentz, an executive of Zalando, tells a German newspaper that he would like to see his company being able to deliver a package to the customer within 30 minutes after the order
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News briefs
Décathlon has reopened its first Spanish store, which it had...
Décathlon has reopened its first Spanish store, which it had launched 23 years ago at Montigalá, near Badalona. The surface has been expanded slightly to 3,675 square meters. It features new spaces for fitness, cycling and mountain sports.
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News briefs
Décathlon has released the first results of its test phase...
Décathlon has released the first results of its test phase with Packcity, an automated in-store locker that allows customers to collect the items they have previously bought on-line. Nine stores were equipped with the automated locker solution before Christmas, to test the solution during a particularly busy time of year. ...
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News briefs
Décathlon has opened a new store concept at the train...
Décathlon has opened a new store concept at the train station of Lille Flandres, near the retail giant's head office in northern France. Décathlon Mobility focuses on urban transport, selling mostly bicycles, scooters, luggage, footwear, accessories and a range of seasonal products. The store also provides a click and collect ...
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News briefs
Deckers Brands has launched a multi-brand e-commerce platform in Singapore...
Deckers Brands has launched a multi-brand e-commerce platform in Singapore and Australia, to be followed by openings in Hong Kong at the end of this month, and Malaysia and South Korea before the end of June. The company plans to launch it in New Zealand and Taiwan in 2016 and ...
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News briefs
Trocathlon, a bi-annual event that allows French consumers to sell...
Trocathlon, a bi-annual event that allows French consumers to sell old sports products to other customers at Décathlon stores, has turned into a permanent market. The French sports retailer has set up an online platform at trocathlon.fr this month that will enable consumers to do the same all year around. ...
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News briefs
Zalando is shifting to a softer marketing strategy after blasting...
Zalando is shifting to a softer marketing strategy after blasting the market with its previous commercial spots, where its customers were screaming for joy when they received their orders. Its new 27-second spot alerts customers to get ready for the season's trends, featuring fashion models wearing a variety of styles ...
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Article
Adidas makes U.S. expansion “imperative”
A commitment that was repeated by several managers in Herzogenaurach last week is that the U.S. market has become a priority for Adidas. While the group's performance last year was affected by its troubles in Russia and in the golf market, it was shaken by Under Armour's rise as the ...
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Article
Adidas will pump up retail
Another target is to expand sales through the group's own concept stores at double-digit rates per year. The company runs about 2,900 own stores and wants to add 500 to 600 more stores by 2020, including specialist stores focusing on basketball, running or women, for example.By reducing the number of ...
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Article
Adidas will adopt a more consumer-focused approach
Adidas managers said the new focus on consumers will be facilitated by the reorganization of the management structure that was implemented last year, dismantling the previously function-driven organization and giving full responsibility to the managers of each sports category.The group's investments to engage end consumers are to focus on six ...
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Article
Adidas wants to speed up processes
The “speed” component of the Adidas Group's new strategic plan is inspired by the business model that the group has adopted for Neo, the fast-fashion label developed by Adidas in the recent years, which reached sales of more than €850 million in 2014. While the entire company has already reduced ...
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News briefs
Inditex continues to develop its sports apparel offerings, according to...
Inditex continues to develop its sports apparel offerings, according to CMD. The Zara chain is expanding its presence in the segment by adding a line of children's sports clothing, addressing “sporty girls.” Another chain of the group, Pull & Bear, is entering the segment with a line of relatively technical ...
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News briefs
Adidas will be working with one more advertising agency, 72andSunny,...
Adidas will be working with one more advertising agency, 72andSunny, in the important football, running, basketball and women's categories. It will keep working with Carat/Aegis and Johannes Leonardo, the latter remaining the main creative agency for Adidas Originals. With offices in Amsterdam and Los Angeles, 72andSunny counts clients such as ...
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News briefs
Intersport has opened its largest store in France. Measuring 4,400...
Intersport has opened its largest store in France. Measuring 4,400 square meters, it is located at Plan de Campagne, north of Marseille. It is part of a plan to open a total of 25 stores in France in the course of this year.
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Article
Adidas sets a €22 billion sales target
Speed, cities and open sources are some of the key words in “Creating the New,” the five-year strategic plan outlined by managers of the Adidas Group at their investor day conference, which was held at the company's head office in Herzogenaurach last Thursday, March 26.The wide-ranging plan aims to lift ...
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Short stops
Nike proposes to set up a store in Miami, in...
Nike proposes to set up a store in Miami, in a building due to be demolished, with two levels of retail topped by a rooftop basketball court
