Retail insights from the sporting goods industry – Page 93
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ArticleSportmaster inks a partnership with an online store
Russia’s biggest sporting goods retailer has signed a partnership agreement with the big Russian online fashion store of Lamoda, under which Sportmaster will soon begin selling sports and outdoor footwear and apparel through its marketplace. Sportmaster said it was planning to only offer goods under its private Demix and Outventure ...
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News briefs
Kelme to replace Adidas as Watford’s kit sponsor
Kelme has signed a £10 million (€11.3m-$12.3m) kit deal with Watford, a professional football club that competes in the English Premier League. The news was first unveiled by The Athletic on May 10. The new four-year deal with the Spanish sports brand will replace the current contract with Adidas, which ...
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ArticleOberalp holds its first Virtual Convention
The current restrictions on international travel and social contacts are leading Oberalp to organize a ”virtual” sales convention to present the latest products of its brands, which include Salewa, Dynafit, Wild Country, Evolv and Pomoca. The 2020 digital convention, which is to replace the corresponding “physical” events of the past ...
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News briefs
Arc’teryx places a creative Adidas veteran in a top new position
Katie Becker has joined Arc’teryx Equipment as the Canadian outdoor brand’s first vice president in charge of creative operations. Becker comes from Adidas, where she had worked for 12 years, most recently as senior global design director. Prior to that, she held various design positions at Merrell, Helly Hansen and ...
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Zalando sees 2020 revenues up by 10-20%
Zalando issued a new full-year guidance which takes into account the impact of the Covid-19 pandemic and sees gross merchandise volume (GMV) and revenues up by 10-20 percent. The forecast nearly doubled the share price from its mid-March level up to a record since a year ago. The company noted ...
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News briefs
A boom in e-commerce for Kathmandu
Kathmandu, the new owner of Oboz and Rip Curl, said its sales over the internet jumped by between 250 and 300 percent in April because of the coronavirus lockdowns, with the domestic Australian market growing the most. Only two of its 327 stores are now closed, and the company says ...
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Article
Decathlon inks deals with marketplaces
As it has already done with Kant, one of the major multi-brand sports retailers in Russia, Decathlon has embarked on an unusual cooperation with a major Russian e-tailer, Ozon, which is pushing its own marketplace. The highly verticalized French sports retailer has announced a contract with Ozon to sell 1,500 ...
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News briefs
XXL slims down its staff
XXL announced on May 5 that it has decided to initiate a process to reduce the workforce at its headquarters in Norway by around 25, about 20 percent of the employees. Formal procedures for potential dismissals are about to be launched in Sweden and Finland. The Nordic sporting goods retailer’s ...
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News briefs
On opens its biggest store in a Zurich department store
On Running, the Swiss brand of running shoes, has expanded its sales area at Jelmoli, Switzerland’s largest department store, which is more like a shopping mall of more than 4,000 square meters with concessions, located on Zurich’s prestigious Bahnhofstrasse, close to the central railway station. The On store in the ...
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Article
Planet Sports is salvaged
Planet Sports, the insolvent multi-channel action sports retailer based in Munich, has been taken over by a “medium-sized consortium of entrepreneurs,” said the insolvency administrator, Axel W. Bierbach of the law firm Müller-Heydenreich Bierbach & Kollegen, in a press release. The law firm added that it could not reveal the ...
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News briefs
Intersport España reports 500% increase in online sales for April
Intersport España, which reopened its e-commerce site on March 21, has just announced a 500 percent year-on-year increase in online sales for the month of April. The Covid-19 quarantine has catapulted the home fitness category to the forefront. Yoga mats, fitness bands, chin-up bars, dumbbells and the like accounted for ...
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News briefs
Intersport and Decathlon offer drive-in click & collect
Both Intersport and Decathlon have set up a form of “drive-in click and collect” service in France, calling it simply “drive.” Customers place their order online and collect the merchandise in the parking lot of their local store, receiving it directly at their car with maximum distancing. Intersport, which reopened ...
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News briefs
Intersport reports rising online sales in Germany
Intersport Germany has announced that about two-thirds of the customers who have a made a purchase on its online store in the last couple of weeks made another purchase at a later point. About 370 affiliated retailers are already connected to the platform, achieving sales in a range around €50 ...
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Drop-shipping & online sales help Beachbody
Killick Datta, the legendary sporting goods industry executive who is now the global licensee of Beachbody for apparel and footwear, had told us at the Ispo show in Munich earlier this year that he was forecasting sales of $50 million this year for the line, after reaching a turnover of ...
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Big clearances help XXL through the Covid-19 crisis
The coronavirus pandemic has not come at a good time for XXL, which has been struggling in the past few quarters. But a major clearance program launched in reaction to poor winter conditions boosted its revenues during the first quarter, while depressing its margins.
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News briefs
Bikester opens store in Stockholm
Bikester opened its first brick-and-mortar Nordic shop in Stockholm on March 13. The 725-square-metre store is located at Uddvägen 5 in the Sickla shopping district. Internetstores, the German-based online retailer of bike and outdoor products which is Bikester’s parent company, said that the new physical store is part of the ...
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ArticleStadium offers second-hand products and gear rentals
Stadium, the largest sports retail chain in Sweden with a strong presence in Finland, revealed a new partnership with Ebay to launch an online shop for second-hand sports and outdoor products as a new business segment. In Sweden, Ebay operates through a subsidiary called Tradera. Like most other retailers, Stadium ...
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ArticleAdidas fell by 19% in Q1, sees Q2 down by over 40%
The Adidas Group reported today a sharp drop in profit margins on a 19.2 percent decline in sales for the first quarter, due to the coronavirus outbreak, but warned that the second quarter will be worse. With more of its store base still closed right now, the management is expecting ...
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Decathlon inks a deal with a major Russian marketplace
As it has already done with Kant, one of the major multi-brand sports retailers in Russia, Decathlon has embarked on an unusual cooperation with a major Russian e-tailer, Ozon, which is pushing its own marketplace. The highly verticalized French sports retailer has announced a contract with Ozon to sell 1,500 ...
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Some stores are re-opening in Germany
(Updated on April 23) After consultations with the state governors, German Chancellor Angela Merkel announced on April 15 that certain types of stores could open again from Monday April 20, after being shut down for five weeks. The retail lockdown for non-essential items was relaxed only for stores that have ...
