All Running articles
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Case Study
Hoka: A Blueprint for Sustainable Growth in the Sports Industry
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
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Article
IRX: New Europe-wide B2B running expo in Amsterdam
A new running expo aims to bring together the B2B running community in Amsterdam in November 2025.
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Article
Puma maintains FY24 outlook as Q3 sales rise in all regions
The Puma group continues to expect a mid-single-digit (ca) annual sales increase and an FY24 Ebit range of €620 to €670 million, flat to up 7.8 percent for the period.
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News briefs
Craft has opened up its first store in the US, fully focused on running
On Broadway, New York, Craft has opened up a store that will focus on running during the New York Marathon.
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C-Suite Interview
Craft’s CEO: ‘In five years we will double our turnover to €350 million’
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
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News briefs
New Balance sued for alleged faulty shoe
Khamica Bingham – a Canadian track athlete and specialist in the 100 meters, and Operations Coordinator for Brown University’s women’s track & field team – has filed a lawsuit against New Balance in the US District Court of Rhode Island. Bingham blames a faulty New Balance shoe for a “career-ending ...
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Article
Adidas lifts FY guidance after another strong quarter
Citing current brand momentum and better-than-expected results in Q3 ended Sept. 30, Adidas increased its FY24 guidance for a second consecutive period. The German group is now forecasting about 10 percent currency-neutral sales this fiscal year, up from a prior outlook of a high-single-digit rate and €1.2 billion in ...
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News briefs
Saucony unveils new Gore-Tex collection
The performance running and lifestyle brand has enhanced some of its popular designs to provide superior outdoor protection.
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Article
New Danish running shoe brand to premiere in April 2025
Data from thousands of runners forms the foundation of the new Danish running shoe brand Movv.
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News briefs
Intersport Finke opens eco-friendly flagship in Bielefeld
The new 2,000-sqm store embraces sustainability in a new concept of energy-efficient design and sustainable practices.
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Article
Adidas to close offices of sports app developer Runtastic in Austria
The closure affects 170 employees as part of the German company’s strategic shift to centralize digital operations.
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Case Study
Decathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
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News briefs
Absolute Run opens 13th store, fourth outside Germany
Absolute Run is opening its fourth store in Belgium this September.
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News briefs
Sport 2000 partners with Running Industry Alliance
Sport 2000 will support RIA’s retail and brand members with learnings from international markets.
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Article
Amer Sports raises forecast, Ball & Racquet Sports sees moderate growth
Arc’teryx drives Amer’s Q2 success, boosting stock by over 10 percent and leading to an upgraded full-year forecast with strong growth in Technical Apparel.
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News briefs
New Balance changes its distribution in Central Europe
New Balance Germany will take over the brand’s distribution in Austria in 2026.
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News briefs
Stance names new CEO
The Californian company appointed David Tichiaz, succeeding co-founder John Wilson, who will continue as an advisor.
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Article
Saucony making progress amid parent’s turnaround
Total sales for the brand under the Wolverine Worldwide umbrella fell by 28% in Q2 compared to the same period last year.
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Article
Sweden's largest chain of running stores reports record Q2
Löplabbet increased its turnover by 31% in the first half of 2024. SGI Europe spoke to COO Stellan Kinell.
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Article
Asics tests production of customized on-demand insoles
Asics and Dassault Systèmes have opened a test studio near Paris to trial on-demand personalized insoles.