All Salewa articles
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ArticleGreen claims: How you get EU regulations and the eco-conscious consumer on board
How can sports and outdoor brands effectively communicate their sustainability efforts without falling into the greenwashing trap? In this expert guide, Dr. Diana Born presents a four-step approach to crafting impactful, data-driven green claims that not only build consumer trust but also align with science-based EU regulations.
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News briefsWoolmark’s Performance Challenge winners announced
The Woolmark Company has announced the four winners and 12 innovative finalist concepts for the 2021 Woolmark Performance Challenge, an idea platform for the sports and performance market. This year, for the first time, the Woolmark Performance Challenge partnered with two brands: Swiss company On Running and Italian company Salewa. ...
