All Sporting Events articles – Page 2
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ArticleWFSGI extends uniform support and “Road to Paris” to Paralympics 2024
While ”Road to Paris” aims to enhance the visibility of Paralympic athletes, the Uniform Support Program provides critical assistance to NPCs that need support in securing competition-compliant uniforms.
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News briefsX Games Japan returns to Chiba in September
After a successful debut in 2022, X Games Japan is back on Sept. 20-22.
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ArticleDecathlon leverages Paris 2024 partnership for sales growth and increased brand presence
Decathlon’s partnership with the Olympics increased sales, brand awareness and community engagement – and resulted in six medals.
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ArticleHow to turn sports passion into movement
The sports world must confront reality: there is very limited data that suggests major sporting events significantly boost long-term sports participation.
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ArticleWorld stages for pickleball
Pickleball League Asia, backed by The Times Group, has launched international rankings, tours and championships for pickleball. Led by Ashish and Aditya Khanna from Delhi, it aims to unify the sport globally, with significant involvement from US entities like USA Pickleball and the APP Tour.
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News briefsGlassFloor to make EuroLeague debut
The OAKA Arena in Athens will be the first EuroLeague basketball venue to regularly host games on the futuristic flooring.
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ArticleIOC and WFSGI continue to support underprivileged NOCs with apparel
The Uniform Support Program was first introduced at the Rio 2016 Games to address the needs of NOCs struggling to provide their athletes with appropriate competition attire and was renewed for Paris 2024.
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ArticleParis 2024: A powerful symbiosis of openings, product launches, cultural events, mishaps and scandals
By the time the 2024 Summer Olympic Games officially opened in Paris last week, the mega-event had already cast a shadow. For weeks, the events, store openings and product launches of a wide range of players had followed one another like pearls on a string.
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News briefsInvictus Games return to the UK
The host city of the Invictus Games 2027, an international multi-sport event created in 2014 by Prince Harry, the Duke of Sussex, will be Birmingham.
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News briefsJoma will be visible at Paris 2024
Joma is supplying the kit for about 15 percent of the athletes competing in this summer’s Olympic Games.
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News briefsIOC goes virtual for Paris 2024
The IOC and Visa have set up a metaverse called Olympic World on Roblox to engage with young spectators during the Summer Games in Paris.
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ArticleHarnessing major sports events for social and economic growth
We provide you a data-driven perspective on how major sporting events can transform cities and communities.
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News briefsATP introduces fitness-tracking for players
Players on the ATP Tour and ATP Challenger Tour have, since July 15, enjoyed the ATP’s permission to wear certain wearables in competition. This apparent redundancy refers, of course, to fitness trackers, specifically the devices made by StatSports and Catapult. The data that these wearables generate – heart rate and ...
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News briefsInaugural Olympic Esports Games to be hosted in Saudi Arabia
The IOC has announced that the first Olympic Esports Games 2025 will be hosted in the Kingdom of Saudi Arabia.
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ArticleRyder Cup 2023 reportedly generated €262 million for the Italian economy
The 2023 Ryder Cup at Marco Simone Golf and Country Club in Rome boosted economic activity in Italy by €262 million, according to a report by researchers from Sheffield Hallam University’s Sport Industry Research Centre (SIRC). The figure marks a record for a Ryder Cup held in Europe and an ...
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ArticleThe counterfeiting Olympics
About three months ago, French police raided at dawn and shut down 11 stores in the Parisian suburb of Saint-Ouen – site of a famous flea market and not far from the Stade de France. It is also one of three municipalities divvying up the 52 hectares of the Olympic ...
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News briefsParis 2024 megastore open on Champs-Elyseés
The flagship store for the official boutiques of the Paris 2024 Olympic and Paralympic Games is now open to the public on the prestigious Champs-Elysées avenue, more precisely on Place Clémenceau, next to the Grand Palais and the Concorde Urban Park. The Paris 2024 megastore features around 1,000 sqm of ...
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ArticleMichael Johnson launches new athletics league
American athletics legend and Olympic gold medalist Michael Johnson has launched a new league. It will be known as Grand Slam Track (GST). The professional track league, officially unveiled on June 18, will bring together 96 of the sport’s fastest stars in four annual Slams across four global cities during ...
