All Sportmaster articles
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ArticleUkrainian sporting goods market on a rollercoaster ride
The Ukrainian sporting goods market has shrunk considerably due to the war; sales and imports are far below pre-war levels, and recovery is uncertain, even if military orders bolster wholesale.
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ArticleRussian sporting goods industry hit by labor shortage
According to market players, Russian sporting goods retail is hit by a persistent labor shortage. Sportmaster, the largest Russian sporting goods retailer, “undoubtedly experiences a lack of workers,” Valentina Vatrak, Head of Sportmaster’s HR department, has told a local news outlet, Retail. Although she claimed the company is staffed 100 ...
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ArticleRussia’s Sportmaster posts a 2023 revenue hike
Russian sporting goods behemoth Sportmaster solidified its position as the country’s largest fashion retailer in 2023, thanks to a 14 percent hike in revenue to 160 billion rubles last year. Sportmaster generated nearly 70 percent more revenue than Kari and twice as much as Gloria Jeans; the companies ranked second ...
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Infographics & DataTop 50 sporting retailers in the world 2022
Download our annual overview of the world’s 50 largest sports retailers, including revenue and growth ranking compared with last year.
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ArticleRussia’s Sportmaster tests a new store format
The largest Russian sporting goods retailer, Sportmaster, plans to launch 250 stores in a mini format in towns with a population of up to 50,000 people. All mini-stores will be established exclusively under franchise agreements, as the company prefers not to waste resources on expansion into Russian provinces. The first ...
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ArticleFrasers confident in strategy despite short-term challenges for premium lifestyle biz
UK retailer Frasers Group, which maintains its ambition to become the top sports retailer across the EMEA, reported a 12.6 percent increase in adjusted profit before tax (APBT) to £303.8 million (€354.6m) in H1/FY24 and said sales momentum in the early weeks of H2 were being driven by its Sports ...
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News briefsSportmaster launches Russia’s first sporting goods marketplace
Russia’s largest sporting goods retailer, Sportmaster, has rolled out the country’s first marketplace focused exclusively on the sale of sporting and outdoor goods. The service was launched on Sportmaster’s website in the form of a separate page. The marketplace does not yet have a standalone name, and so far only ...
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ArticleCrisis shapes Russian sporting goods retail
Russian sporting goods retail underwent tectonic changes as several of the world’s leading brands pulled out from the country, and numerous businesses struggled to fill the gap, a marketing study conducted by the Moscow-based consultancy Retailer showed. Adidas, Nike, Reebok and Decathlon’s departure from Russia triggered a 40 percent slump ...
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ArticleFrasers scores double-digit FY23 revenue gains in all segments
U.K. retailer Frasers Group, bolstered by acquisitions and a strong performance from its core Sports Direct business, generated a 61 percent increase in annual operating profit to £531.8 million (€613.2m) for the 53 weeks ended April 30. Adjusted profit before tax rose by 41 percent to £478.1 million. FY gross ...
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ArticleRussian sporting goods retailers Lestate and Sportmaster launch private label lines
Russian sporting goods company Lestate has submitted an application to the state patent agency Rospatent to register its own brand Rank. At the same time, the Russian largest sporting goods retailer rolled out plans to register the third line of sporting goods under the Athlex brand. Goods under the Rank ...
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ArticleSportmaster takes over one Decathlon store, while Russian offshoot reportedly sold and reopening
Russian sporting goods retailer Sportmaster has opened a new store under the Sportmaster Pro banner in the Raduga Park shopping center in Yekaterinburg, taking over a location previously occupied by Decathlon. This is the first time that Sportmaster has taken the place of the French retailer. In early 2023, the ...
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ArticleDecathlon sells some stores but reportedly stays in Russia
The Russian Ministry of Industry and Trade announced that the French sporting goods retailer Decathlon had not notified the Russian authorities of its plans to leave the country altogether. A few days earlier, the Russian newspaper Izvestia reported that Decathlon had agreed on the terms of the deal to sell ...
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ArticleAdidas to sell Russian business
Adidas mulls selling its Russian business to another foreign investor or passing it to local management, Russian newspaper Kommersant reported, citing sources on the local market. One of the sources claimed that the eventual target is to relaunch the 100 most profitable stores, which have stood idle since October 2022. ...
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ArticleSportmaster prepares for debut on Uzbek market
Russian press reports that sporting goods retailer Sportmaster plans to open its first outlet in Uzbekistan in Tashkent, the country’s capital, citing a source in the Uzbek retail industry. This is the second time Sportmaster wants to emerge in the Uzbek market. In March 2020, the company signed three rental ...
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ArticleRussia has seen sharp decline in sporting goods sales in 2022, new survey shows
After the departure of the key foreign brands, including Nike, Adidas, Reebok and Decathlon, from the country, Russian sporting goods experienced a 40 percent drop in sales in monetary terms in 2022 compared with the previous year, a survey conducted by Tinkoff Data, a consulting branch of a local privately-owned ...
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ArticleSportmaster rejects takeover of former Russian Decathlon chain
Russia’s largest sporting goods retailer Sportmaster has declined Decathlon’s offer to purchase its BlueBox chain of stores, which has stood idle since the middle of 2022, an anonymous source in Sportmaster told the Russian newspaper Izvestia. “Firstly, our stores are located close to each other, which is disadvantageous. Secondly, the ...
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News briefsSportmaster launches winter gear rental service
Sportmaster, Russia’s largest sporting goods retailer, has launched a new winter equipment rental service. Available items include snowboards, cross-country skis, skates and field hockey equipment. For example, a Termit Fastlane snowboard with Stream bindings can be rented for 310 rubles (€4.20) per day or 5,850 rubles (€78.70) per month. Nordway ...
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Infographics & DataThe Largest Sports Retailers Worldwide
Our exclusive annual analysis on the top 50 sports retailers worldwide. The charts and data can be downloaded. This is exclusive data and analysis for Premium Members.
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AnalysisThe world’s biggest sports retailers 2021
This exclusive, yearly statistic shows the revenue development of the 50 largest sports retailers worldwide.
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ArticleSportmaster unfolds plans to expand the range of Chinese sporting brands
Russia’s largest sporting goods retailer is looking for alternative suppliers to replace Western brands that have withdrawn from the Russian market. Urban Vibes, a chain owned by Sportmaster, plans to start importing a number of Chinese brands, including Li-Ning and 361, Russian newspaper Kommersant reported, citing sources close to the ...
