All Strategies articles
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Article
Decathlon to expand heavily in Germany – 60 new store openings by 2027
60 new store openings and €100 million invested in new locations and modernizations. Decathlon Germany’s expansion plans until 2027 are, to say the least, massive.
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News briefs
Save the Duck targets €200 million annual revenues in five years
The Milan-based brand plans to open 30 or more new stores in three to four years.
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News briefs
HanesBrands closes distribution center in the US
75 people lost their jobs when HanseBrands closed down its distribution center in the southeast of the US.
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Article
Leki and Hestra announce gear partnership
The winter sports equipment brands are joining forces to introduce a new glove line in winter 2025/26.
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News briefs
GoPro to reduce workforce by 26%
The reduction is part of an updated restructuring plan, GoPro has announced.
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News briefs
K2 Sports Europe GmbH is renamed EOC Europe GmbH
K2 Sports Europe GmbH has announced that it is officially renamed EOC Europe GmbH.
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News briefs
Padel automation company expanding into other sports
Smart Padel is expanding automation to fitness studios and golf clubs.
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News briefs
Authentic Brands Group and Saks Global launch new luxury platform
Authentic Brands Group and Saks Global are partnering to create a new joint venture called Authentic Luxury Group (ALG).
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Article
Vail Resorts lays off 14% of corporate staff following quarterly report
Jobs in accounts receivable, payroll, and IT will be consolidated or outsourced to save $100 million over the next two years.
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Article
Xponential Fitness expands to Asia with boxing studio
Rumble Boxing is expanding into Japan with a studio in Tokyo.
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News briefs
New Balance opens new EMEA headquarter
The new EMEA headquarters of New Balance, located in a former bike factory, focuses on a good working environment.
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Article
Footway has sold Footway+ and halves its net debt
Footway Group has announced the sale of its subsidiary Footway OaaS AB (Footway+) for SEK 27 million (€2.4m).
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Article
Frasers aims to become the largest sports retailer in Benelux
Frasers Group strengthens presence and expands footprint in the Benelux region.
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Article
Stiga Sports partners with Swedish tennis club
In addition to its main business with table tennis bats, Stiga Sports is also developing its other bat segments ahead of its IPO.
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News briefs
Foot Locker finds a place in the sun
The retailer is moving out of New York and to the south.
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Article
Topgolf Callaway intends to split up the company
The Board of Directors at Topgolf Callaway Brands Corp. intends to split the business into two independent companies: Callaway and Topgolf.
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C-Suite Interview
New Wave Group CEO on the company’s US plans and the desire to acquire more sports brands
New Wave Group, proprietor of Craft and Tenson, has started teamwear sales in the US. An interview with CEO Torsten Jansson.
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Article
Intersport Sweden gets new owners
Adelis sells its shares to a consortium of management, existing minority shareholders and new investors.
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Article
Three stripes celebrate 75 years
Adidas celebrates 75 years of innovations in the sports industry. Or is it 100?
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News briefs
Peloton partners with Fitbit
The partnership boosted Peloton’s share price by 12 percent.