Strategies
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ArticleUnder Armour to begin move to new HQ
Under Armour said it will start moving into its new global headquarters in November, the Baltimore Sun reports. By then, a first wave of employees will relocate from the current Tide Point headquarters to a signature, five-story building on the Baltimore Peninsula, which the company bought eight years ago for ...
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News briefsPlanet Fitness secures $800m for strategic refinancing
Planet Fitness, Inc. announced that it has completed its previously announced refinancing transaction. The new series of securitized notes consists of $800 million of Class A-2 senior secured notes issued in two tranches: Class A-2-I senior secured notes with an expected redemption date of five years, a principal amount of ...
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News briefsTaylorMade inaugurates expanded golf ball plant in South Korea
TaylorMade Golf has announced the official opening of its expanded golf ball plant facility at TaylorMade Golf Ball Korea (TMBK). It is the company’s third golf ball plant globally, joining its facilities in Liberty (South Carolina) and Taiwan. TaylorMade created TMBK following the acquisition of Nassau Golf Co. Ltd ...
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ArticleXXL and Frasers Group forge strategic partnership
XXL and Frasers Group are on the brink of forging a strategic partnership aimed at bolstering XXL’s dominance in the Nordic region. Frasers Group, which holds significant stakes in retail leaders like Sports Direct and over 30 percent of XXL’s Class A shares, sees XXL as uniquely positioned to strengthen ...
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News briefsZalando reshuffles its management
Zalando will be switching up its C-suite come Sept. 1 to match the change in plans that it announced in March. The objective is to increase market share in “pan-European fashion” and “lifestyle e-commerce” through B2C and B2B expansion. Co-founder David Schneider will be giving up the post of co-CEO ...
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News briefsBorn Living Yoga seeks international expansion
Born Living Yoga is targeting €25 million in revenues and is planning to rely on international growth as a driving force behind the plan. The Madrid-based activewear and athleisure label generated €18 million in revenues in 2023. In an interview with FashionNetwork.com, co-founders Alvaro Roca and Arianne Puig explained that ...
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News briefsNike unveils new innovation cycle in preparation for Olympics
Nike’s latest innovation push follows CEO John Donahoe’s recent acknowledgment of the brand’s need to enhance its product innovation pipeline, citing it was “not performing at our potential.” The forthcoming products unveiled by Nike ahead of the Paris Olympics mark the commencement of a multiyear innovation drive, introducing “game-changing innovations” ...
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ArticleChange of Iberian plans for Sprinter, Sport Zone
JD Sports will be switching 28 to 30 Sprinter and Sport Zone stores in Spain to the JD banner between now and 2025, according to Diffusion Sport. Included in this two-year development plan is the renovation of two stores in Alicante province, in the cities of Finestrat and Alicante, both ...
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News briefsSiux expanding abroad fast
Between last year and this first quarter of 2024, the pádel brand Siux has entered 35 countries – 18 of them in Africa and ten in Asia. So explains Alfonso Torrón, Brand Manager, who has spoken with Palco23. The list includes Siux’s first locations in Oceania. The brand entered Japan ...
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News briefsRayox foresees a Spanish pickleball boom
Two years ago, three Spaniards – Samuel Rodríguez, Daniel Rodríguez and Jordi Francés – founded a racquet factory in the US – in Waterbury, Connecticut, to be exact. They called it Rayox Sport. “Samuel told us from the US that pickleball was sweeping the market, and we decided to take ...
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News briefsPuma set to launch creative hub in Los Angeles
In a move to strengthen its presence in the US, Puma is gearing up to unveil the Puma Studio in the heart of Hollywood, Los Angeles, in early 2025. The space will serve as a creative hub, bringing together Puma’s design and marketing teams with influential communities and celebrities to ...
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News briefsAuthentic Brands Group nearing deal for Boardriders brands in Europe
Authentic Brands Group is on the verge of finalizing a partnership deal for the Boardriders brands in Europe.
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News briefsDecathlon plans further expansion in India
French sporting goods retailer Decathlon is planning to accelerate investments in India to ramp up production and expand its retail presence. Decathlon entered the Indian market in 2009 and now operates 129 stores in the country. Decathlon CEO, Barbara Martin, called India one of the company’s “most important” global markets, ...
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SponsoredAt Polartec, the future began a long time ago
With the new ”Beyond Begins Today” campaign, Polartec is placing the global future issue of sustainability at the center of all its activities.
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ArticleAdidas CEO Bjørn Gulden: “Why ‘no’?”
Albeit Adidas presented the first loss in 30 years, CEO Gulden is driven by optimism.
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News briefsPGA Tour Enterprises unveils board of directors, with Tiger Woods as Vice President
PGA Tour Enterprises, the recently established commercial venture under PGA Tour’s control, has unveiled the names in its 13-member board of directors, effective immediately. The new board comprises six current PGA Tour players-directors – Patrick Cantlay, Peter Malnati, Adam Scott, Webb Simpson, Jordan Spieth and Tiger Woods – as well ...
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C-Suite InterviewMaria Valdes: Diversity, equity and inclusion are core values for a brand’s success
Puma’s Chief Product Officer talks in an exclusive SGI Europe interview about overcoming biases in the sporting goods industry.
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C-Suite InterviewEmpowering women in sports: Insights from Kari Traa’s GM
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
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ArticlePlein Sport: Luxury designer Philipp Plein targets mass market
Philipp Plein is considered the “King of Bling” with his Plein Sport line and sets his sights on the mass market.
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ArticlePuma CEO Arne Freundt: “Puma is the challenger in sports and sports culture”
Puma is facing a crucial year in a difficult market environment. Sharpening the brand profile and raising consumer awareness in two difficult markets is key for the brand in 2024.
