Strategies – Page 3
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News briefsPGA Tour Enterprises unveils board of directors, with Tiger Woods as Vice President
PGA Tour Enterprises, the recently established commercial venture under PGA Tour’s control, has unveiled the names in its 13-member board of directors, effective immediately. The new board comprises six current PGA Tour players-directors – Patrick Cantlay, Peter Malnati, Adam Scott, Webb Simpson, Jordan Spieth and Tiger Woods – as well ...
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C-Suite InterviewMaria Valdes: Diversity, equity and inclusion are core values for a brand’s success
Puma’s Chief Product Officer talks in an exclusive SGI Europe interview about overcoming biases in the sporting goods industry.
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C-Suite InterviewEmpowering women in sports: Insights from Kari Traa’s GM
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
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ArticlePlein Sport: Luxury designer Philipp Plein targets mass market
Philipp Plein is considered the “King of Bling” with his Plein Sport line and sets his sights on the mass market.
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ArticlePuma CEO Arne Freundt: “Puma is the challenger in sports and sports culture”
Puma is facing a crucial year in a difficult market environment. Sharpening the brand profile and raising consumer awareness in two difficult markets is key for the brand in 2024.
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ArticleHow to price for resale: Insights from Globetrotter and 2nd Peak
Two different retailers share insights into how they approach the pricing of pre-loved items, with tips for any brand thinking of adopting resale.
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C-Suite InterviewWhen it comes to resale, the price is right
Pricing expert Robert Tinterov discusses the difficulties and opportunities of pricing goods for resale in the sports industry.
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C-Suite InterviewSecondhand: The balance of pricing between buying and selling
The secondhand retailer must balance seller and buyer when it comes to pricing. Reverse.Supply CEO explains how they find the right price.
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News briefsThe FA launches new five-year sustainability strategy
The Football Association (FA), the governing body of English associative soccer, has announced a new five-year sustainability strategy. Dubbed “Playing for the Future,” the new strategy sets the body’s environmental ambitions until 2028 and beyond. The plan focuses on three core areas: “Shoot for net zero,” aiming to achieve ...
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