All Team sports articles
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Article
Active Apparel Group secures B Corp certification
Following Arena, Allbirds and recently Bollé, Active Apparel Group has secured a B Corp certification.
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News briefs
Macron new official kit supplier of all teams in Major League Rugby
Macron succeeds another Italian company when Kappa is leaving the MLR rugby scene.
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Article
Puma maintains FY24 outlook as Q3 sales rise in all regions
The Puma group continues to expect a mid-single-digit (ca) annual sales increase and an FY24 Ebit range of €620 to €670 million, flat to up 7.8 percent for the period.
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C-Suite Interview
Craft’s CEO: ‘In five years we will double our turnover to €350 million’
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
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News briefs
Toca Football raises $100m
Toca Football, which builds and operates “soccer training centers” and related “social entertainment venues,” has raised approximately $100 million in a Series F round.
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Article
Multi-year partnership between Foot Locker and the Chicago Bulls
Foot Locker has announced a multi-year partnership with the Chicago Bulls leading up to the 2024-25 NBA season.
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News briefs
Stadium becomes new partner of Swedish Football Association
The Swedish Football Association and Stadium are entering a new partnership from Jan. 1, 2025, until 2027.
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News briefs
Altor acquires majority stake in CCM Hockey
Altor invests in the iconic Canadian hockey equipment brand to support growth and to expand it into new markets and product segments.
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Article
Former NBA champion launches own performance brand
Jaylen Brown turned down $50m in endorsement deal to have full ownership and creative control.
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News briefs
Riddell announces CEO transition
Current President and CEO Dan Arment will retire at the end of 2024, and CFO and COO Allison Boersma has been appointed his successor.
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Article
Riddell faces patent suit over helmet technology
The US helmet manufacturer is being sued over claims of patent infringement related to its Speedflex and Axiom helmets, focusing on energy absorption technology.
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News briefs
Sport 2000 opens Absolute Teamsport in Dresden
The unofficial opening of the new Absolute Teamsport store at the Heinz Steyr Stadium in Dresden took place on Aug. 29, 2024.
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Case Study
Decathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
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News briefs
Reebok partners with newly-formed Super League Basketball in the UK
The new SLB will kick off in September.
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News briefs
Asics no longer manufactures equipment for a world sport
Apparel and equipment, including baseball gear, is Asics’ most difficult segment with a profit margin of only 2.8% last year.
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C-Suite Interview
New Wave Group CEO on the company’s US plans and the desire to acquire more sports brands
New Wave Group, proprietor of Craft and Tenson, has started teamwear sales in the US. An interview with CEO Torsten Jansson.
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News briefs
The CFO of New Wave Sports leaves the company
The company has already begun the search for a new Chief Financial Officer.