All Team sports articles – Page 11
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News briefs
SSU adds former Accell Group CEO to board of directors
Signa Sports United N.V. (SSU), an NYSE-listed sports e-commerce company with businesses in cycling, tennis, outdoor and team sports, announced the appointment of Anthonie Anbeek to its board of directors, effective April 1, 2024. Anbeek, an experienced consumer products and cycling executive who most recently served as CEO of bicycle ...
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Jordan Brand Jumpman appears on a WNBA uniform for the first time
The Jordan Brand Jumpman emblem appeared for the first time on a Women’s National Basketball Association (WNBA)’s uniform during the 2023 WNBA All-Star Game in Las Vegas on July 15. The logo appears on the chest of the jerseys and underscores the commitment of the Jordan Brand, jointly run by ...
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11teamsports acquires Kickz
11teamsports, one of Europe’s leading team sports specialists for products and team services, has acquired basketball and streetwear retailer Kickz. Kickz was founded in Munich in 1993 and is a multi-brand retailer specializing in basketball and sneakers. Zalando purchased Kickz in 2017 and sold it in late 2019 to Play ...
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Lotto extends partnership with AC Monza
Lotto Sport Italia and Italian football club AC Monza have announced an extension of their partnership agreement until and including the 2025/26 season. The partnership between the sportswear brand and the club has been in place since the 2019/20 football season. Founded in 1912, AC Monza currently competes in Serie ...
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Are there similarities between football and chess?
Puma has announced a collaboration between five-time world chess champion Magnus Carlsen and professional footballer Christian Pulisic. The two athletes met on a football field to talk about the differences and similarities between chess and football. Similarities? Well, the conversation actually shows that there are many things that are relevant ...
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Article
UK study highlights the advantages in sponsoring women’s sports
A new study from the Women’s Sport Trust has highlighted the positive outcomes for brands if they invest in women’s sports. Founded in 2012, the Women’s Sport Trust is a UK-based charity that works to raise the visibility and increase the impact of women’s sports. According to its new study, ...
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Irving is Anta’s new Chief Creative Officer, signs 5-year deal
A month ago, we wondered if Kyrie Irving had signed a deal with Chinese sporting goods manufacturer Anta. Now we have clarity, as it has been announced that the Dallas Mavericks guard has agreed to a five-year shoe deal with the brand. A statement from Anta says Irving’s signature shoes ...
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Nike and Inter Milan extend partnership through 2031
Nike and Italian Serie A football club F.C. Internazionale Milano (“Inter”) have announced a new contract that will run until 2031. The partnership has been in place since 1998, one of the longest-lasting in European football. The new contract is reportedly worth €29 million – €26 million plus up to ...
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The FA launches new five-year sustainability strategy
The Football Association (FA), the governing body of English associative soccer, has announced a new five-year sustainability strategy. Dubbed “Playing for the Future,” the new strategy sets the body’s environmental ambitions until 2028 and beyond. The plan focuses on three core areas: “Shoot for net zero,” aiming to achieve ...
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Japanese gain better access to sports merch on Rakuten
License Global reports that Fanatics has opened its first online marketplace in Japan, on Rakuten Ichiba, operated by global Internet services provider Rakuten Group, to provide fans across Japan with access to licensed sports merchandise. Japanese sports fans can access Fanatics’ range of licensed sports merchandise here. The store currently ...
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Article
Martine Rose and Nike dissolve boundaries of men’s and women’s soccer styling
Source: Nike Nike x Martine Rose In her latest partnership with Nike, London-based designer Martine Rose dissolves the boundaries of men’s and women’s soccer styling with gender-neutral, tailored player suits. Connecting and merging the moments of “getting off the plane” to “arriving on the pitch,” the collection ...
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Article
Nike eyes “healthy, full price growth” as inventory woes dissipate
Having surpassed $51 billion in annual revenues and normalized its inventory level through markdowns and order cancellations, Nike says it’s better positioned than smaller rivals as it commences FY24 with a strategy to grow total revenues by mid-single digits, expand reported gross margin by 140 to 160 basis points despite ...
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Football equipment market to grow 2.59% CAGR by 2027, propelled by eco-friendly products
The football equipment market is estimated to grow by $2,021.66 million from 2022 to 2027, representing a compound annual growth rate of 2.59 percent during the forecast period, according to a recent research report by Technavio. Europe, which accounted for the largest share of the global market in 2022, is ...
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The U.S. will host new and expanded FIFA Club World Cup 2025
The FIFA Council has unanimously appointed the U.S. as the host of the new and expanded 32-team FIFA Club World Cup that is due to take place in 2025. The decision took into consideration “the infrastructure and service requirements, as well as broader strategic objectives for the tournament,” said FIFA ...
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Puma extends its partnership with the Egypt Football Association
Puma and the Egypt Football Association have announced a long-term partnership extension, which has existed since 2019. Puma will continue to supply bespoke kits for the men’s, women’s and youth teams. Under the new terms, Puma will also become the Egyptian League’s ball sponsor. With seven wins at the Africa ...
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Adidas presents mini-documentary on Argentina men’s national team
Adidas presents “Alta En El Cielo - The Story of Messi and Argentina’s Homecoming after Historic 2022 World Cup Win,” an eight-and-a-half minute mini-documentary, with exclusive footage and interviews from Argentina’s national football team. The mini-documentary, which mixes historical footage with exclusive player access, was released six months after the ...
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Article
LaLiga launches online store with Fanatics
Spain’s LaLiga has announced its first-ever official online store with digital sports platform and licensed sports merchandise giant Fanatics, as part of a wide-reaching omnichannel retail and production partnership. The official LaLigaStore will launch globally this summer, ahead of the start of the new football season. Fans will be able ...
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Article
Russian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
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News briefs
Puma partners with Liga Portugal
Puma is the new official match ball supplier and official technical sponsor of Liga Portugal, the top-level Portuguese football league, in a sponsorship and licensing deal starting from the 2023/24 season. The two organizations will also work together on marketing, events and brand activation. The agreement was negotiated in 2022, ...
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Fanatics acquires Latin American wholesaler
Fanatics, a global digital sports platform and leading provider of licensed sports merchandise, has completed the acquisition of Fexpro, a Panama-based leading wholesaler of licensed sports merchandise and branded apparel in Latin America, on undisclosed terms. Fexpro is the Latin American NFL, NBA and MLB licensee and also the licensee ...