All Team sports articles – Page 12
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News briefsRed Bull launches global 4-vs-4 soccer tournament
A new global 4-vs-4 soccer tournament called Red Bull Four 2 Score was launched by the Austrian beverage and sports event giant on five continents and in more than 20 countries, including Brazil, the USA, Kenya, the UAE, the UK, Germany and South Korea. The event series challenges male and ...
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ArticleChanging the game: First volleyball brand dedicated exclusively to female players
Avoli, the first and only sports brand dedicated exclusively to the performance needs and demands of women’s and girls’ volleyball, has announced its official launch in the U.S. with the support of angel investors who recognized “the brand’s tremendous potential in the rapidly expanding landscape of girls’ volleyball.” The sport ...
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News briefsSprinter revamps store in Granada
Sprinter has overhauled and reopened one of its top stores, located at the Granaita de Pulianas mall in Granada, Spain. According to Diffusion Sport, this more experiential version of the store covers some 2,300 square meters and has expanded its staff from 39 to 50. A section called Sports Lab ...
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News briefsHas Anta signed Kyrie Irving?
Talksole has posted a photo on Instagram that swirls the rumor mill around Kyrie Irving, whose contract with Nike was terminated last November after public statements related to anti-Semitism. In the said photo, the NBA player is wearing a black pair of the Shock Wave Pro 5 shoes of the ...
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ArticleManchester City replaces Real Madrid as the world’s most valuable football brand
Manchester City FC has surpassed Real Madrid CF as the world’s most valuable football club brand, ending Real Madrid’s four-year streak at the top. According to “Football 50 2023,” the annual football club valuation report by Brand Finance, Manchester City has reached a brand value of €1.51 ...
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News briefsNike introduces the Phantom Luna women’s football boot
Source: Nike Nike Phantom Luna Nike is launching the Phantom Luna, described by the brand as “the most innovative and researched women’s-led boot in company history.” The boot features a new traction pattern, named Nike Cyclone 360, which is said to improve rotational traction and help players ...
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News briefsGoogle sponsors German women’s football team
Google has signed a three-year deal with the German Football Association (DFB) that makes it the official sponsor of the national women’s team with its Google Pixel brand. The agreement includes LED advertising at national games and visibility on interview and press conference backdrops. The team and individual players will ...
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News briefsAmazon becomes a partner of UEFA Women’s
UEFA has announced that Amazon has signed a multi-year partnership to become a partner of UEFA Women’s Football. The agreement will see the e-commerce company sponsor various competitions, including UEFA Women’s Euro 2025, UEFA Women’s Champions League, Women’s Finalissima, UEFA Women’s Futsal Euro 2023, UEFA Women’s Under-19 Championships and more. ...
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News briefsPuma announces multi-year sponsorship deal with AL-Hilal FC
Puma has announced a new five-year sponsorship deal with Al-Hilal FC, the football club based in Riyadh, Saudi Arabia, that competes in the Saudi Pro League (SPL). The agreement, which will debut in the 2023/24 season, has been described by the German sportswear company as a “groundbreaking new partnership set ...
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News briefsMitre official ball sponsor for TST 7v7 football tournament in North Carolina
British brand Mitre, part of Pentland Brands, has been announced as the official match ball supplier for The Soccer Tournament (TST), an international football competition that kicks off in Cary, North Carolina, on June 1, 2023. The tournament, which will award $1 million in prize money to the winner, will ...
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News briefsMacron’s latest partnerships in football and rugby
Macron, the Italian teamwear firm headquartered near Bologna, has announced a series of new partnership agreements. First, Macron is to be the new Referee Match Kit Supplier of the Confederação Brasileira de Futebol (CBF). Macron will kit out all the referees in the matches organized by the CBF for the ...
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News briefsNFL expands its Global Markets Program to new European markets
The National Football League (NFL) has announced the growth of its Global Markets Program, with new markets and new clubs set to participate in 2023. Twenty-one clubs will now participate in the program in 2023 across 14 international markets, up from 19 participating clubs in ten countries in 2022. The ...
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News briefsFIFA and WHO extend collaboration
FIFA and the World Health Organization (WHO) have agreed to extend their collaboration to promote health through football worldwide. FIFA president Gianni Infantino and WHO director-general Tedros Adhanom Ghebreyesus signed a four-year extension to the Memorandum of Understanding, which has been in place since 2019, during the 76th World Health ...
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ArticleHummel sets five-year targets, new DC costs impact FY22 profitability
After achieving a record turnover in 2022 of 2.218 billion Danish kroner (€297.8m), a 20 percent year-over-year increase in local currency from DKK 1.858 billion in 2021, Hummel has established its growth target for 2028. The Danish group is aiming to reach DKK 4 billion (€537m) and a minimum annual ...
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News briefsAdidas and Prada launch first joint football boot collection
Adidas and Prada have unveiled their first joint collection of football boots. The Adidas Football for Prada collection for men and women combines Prada’s sophisticated codes and materials with Adidas’ performance football technologies. The collection reimagines three Adidas products – the Predator Accuracy, Copa Pure and X Crazyfast. The boots ...
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News briefsHummel launches re.hummel recycling program
Danish sportswear brand Hummel has launched a new recycling program to help customers handle their old sportswear while promoting a circular economy. Named re.hummel, the program is part of the brand’s new loyalty program. Customers can return used Hummel items in exchange for loyalty points, regardless of the item’s condition ...
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News briefsAdidas launches Move For The Planet initiative in June
Source: Adidas Adidas has introduced Move For The Planet, a new global initiative to encourage people to turn their activities into actions. The company is committed to donating €1 to Common Goal for every 10 minutes of activity recorded on the Adidas Running App across 34 sports ...
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News briefsSão Paulo FC goes virtual
The latest sports team to expand into a metaverse is São Paulo FC. According to the metaverse’s custodians, Crypto Blockchain Industries (CBI), the “audiovisual content” will cover the professional men’s team, the women’s team, youth teams and club news. Fans will be able to talk to one another and gain ...
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News briefsWilson breaks ground on new ball factory in Ohio
Wilson has broken ground on an expansion of its Ada, Ohio, plant, which is scheduled to open next summer and will measure nearly 7,500 sqm, more than double the size of the current facility. At present, the factory produces between 500,000 and 600,000 handmade NFL footballs annually. The goal for ...
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News briefsMizuno and Volleyball World ink partnership extension
Japanese sporting goods brand Mizuno and Volleyball World have inked a two-year partnership extension through Dec. 31, 2024. Mizuno has been a part of Volleyball World’s portfolio of global partners since 2022. This new agreement is meant to further strengthen Mizuno’s ties with volleyball fans around the world. The agreement ...
