All Team sports articles – Page 18
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News briefsDeetect Bys, a new French sportswear brand
Cécile Mathieu, a 20-year-old basketball enthusiast from the French region of Dordogne, has created a new sportswear brand called Deetect bys (“be your success”). The brand targets pro athletes and amateurs alike. The self-taught entrepreneur was trained through online courses, Actu.fr has reported. Mathieu currently offers a collection of two ...
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News briefsEA’s FIFA video game will feature women’s teams for the first time
Electronic Arts (EA), the global specialist in digital interactive entertainment, has revealed that EA Sports FIFA 23 will feature women’s club teams for the first time with the inclusion of the Barclays Women’s Super League and Division 1 Arkema, the highest divisions of women’s football in England and France, respectively. ...
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News briefsFila makes its comeback in Italian football
Fila is the new technical sponsor of L.R. Vicenza, the Italian football club, based in Vicenza, beginning in 2022/23 and for three seasons. The deal marks Fila’s return to Italian football after a 20-year-long absence. The brand previously partnered with ACF Fiorentina, the professional club based in Florence, at the ...
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News briefsAdidas unveils murals honoring the stars of Women’s EURO
On July 7, Adidas unveiled four murals at various locations in London honoring the stars of UEFA Women’s EURO 2022™, just hours before the start of the event. The murals, created in collaboration with female artists from the U.K., celebrate the personal goals and achievements of Mapi Leon, Millie Bright, ...
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News briefsAdidas’ official World Cup match ball features connected ball technology
Adidas’ Official Match Ball of the FIFA World Cup™ 2022 (“Al Rihla“) will feature new technology that provides match officials with unprecedented data and information to make faster and more accurate decisions. As a result, Al Rihla will provide video match officials with accurate data in real-time. Combined with player ...
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News briefsLille stadium will become the Decathlon Arena - Stade Pierre Mauroy
Following a vote at the European Metropolis of Lille (MEL) on June 24, the MEL and Decathlon have officially announced the signing of a five-year naming contract for the local Ligue 1 stadium. Currently called Stade Pierre Mauroy, in honor of the mayor of Lille from 1973 to 2001, the ...
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ArticlePuma's top female footballers talk about “She Moves Us” ahead of Women’s Euro Championship
Several well-known female footballers spoke candidly about the sacrifices and challenges of being a female professional in a “She Moves Us” video talk for sports brand Puma: “I’ve had to challenge male standards just by being a football player. I think most people in the world see it as a ...
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News briefsPuma unveils new Serie A match football
Source: Puma Olivier Giroud with the Orbita Seria A Following the announcement in March that Puma will become the official technical partner of Lega Serie A, Puma and Lega Serie A have unveiled the Orbita, the new match ball to kick off the partnership. Serie A is ...
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News briefs
Mbappé partners with WME to create his own content production company
Football star Kylian Mbappé signed an agreement with WME Sports and established his own content creation arm, Zebra Valley. WME Sports is the sporting department of Hollywood talent agency WME. Aged only 23, Mbappé won the 2018 FIFA World Cup in Russia with the France national team and four Ligue ...
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News briefs
Macron announces new and extended partnerships in Europe
Macron will be the new technical kit partner of the Oxford United Football Club from the start of the 2022/23 season. The deal will see the Bologna-based sportswear firm produce the official kit and training wear for the club’s men’s, women’s and Academy teams until the summer of 2026. Furthermore, ...
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News briefsLille Stadium to become Decathlon Arena in €6 million naming deal
The Pierre Mauroy Stadium in Lille, in France’s northeast, is set to become the ”Decathlon Arena” following the signing by the French sporting goods manufacturer and retailer of a renewable five-year deal worth €6 million with the European Metropolis of Lille (MEL), which manages the facility. France Bleu first revealed ...
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ArticleAdidas launches Pride collection, collabs with EA Sports FIFA
Last month, Adidas unveiled a collaboration with queer artist and designer Kris Andrew Small, known for creating bold works of art with a joyful explosion of colors and patterns. The resulting collection to mark Pride 2022 is inspired by the pop art and graphic design of the 1970s and 80s ...
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News briefsGatorade with groundbreaking change in marketing strategy
“For us, the future of sport means continuing to invest in young and diverse athlete communities, cutting edge leagues, and embracing all athletic journeys,” writes Jeff Kearny, responsible for sports marketing and brand management at Gatorade, on his LinkedIn profile. This, in fact, means that Gatorade will not renew its ...
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News briefs
JD Sports, Elite and Rangers fixed prices of replica shirts, says U.K. CMA
JD Sports, Elite Sports and Glasgow’s Rangers Football Club have been found guilty of fixing prices on replica clothing products at the expense of fans, the U.K. competition watchdog said in a provisional finding. The Competition and Markets Authority (CMA), which has been investigating since December 2020, said Elite and ...
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News briefs
UEFA and CONMEBOL announce new intercontinental events
UEFA and CONMEBOL (Confederación Sudamericana de Fútbol), the governing body of South American football, have announced a series of new events involving women’s football, futsal and youth teams. The youth team of Club Atlético Peñarol from Uruguay, i.e. the winners of the 2022 CONMEBOL U-20 Copa Libertadores, will face S.L. ...
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News briefs
FIFA president spoke at WEF annual meeting in Davos
Speaking at a panel session at the World Economic Forum (WEF) annual meeting in Davos on May 23, FIFA president Gianni Infantino stressed football’s ability to unite people globally. Infantino used the upcoming FIFA World Cup in Qatar as an example of an upcoming opportunity. The session, titled “Sport as ...
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News briefs
World Rugby confirms World Cup locations through 2033
World Rugby, the world governing body for the sport of rugby union, has confirmed the locations for the next three women’s and two men’s Rugby World Cups. At its Annual Meeting in Dublin on May 12, the organization’s council unanimously approved the staging of Rugby World Cups in the following ...
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News briefsCraft management team goes on 450km charity bike ride from German HQ
Three German top managers of the Swedish brand Craft – André Bachmann (CEO), Wolfgang Lagler (sales manager) and Markus Müller (marketing manager) – are embarking on a three-day charity bike ride from their Bavarian headquarters. They want to cover a distance of 450 km to hand over the new club ...
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News briefs
Decathlon partners with the French Handball Federation
Decathlon has become the official distributor of the French Handball Federation (FFHandball). Decathlon will sell FFHandball merchandise and branded equipment in its physical and e-commerce stores. In 2021, FFHandball had 335,000 registered members. The new partnership is meant to promote the sport and attract new participants.
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News briefs
UEFA announces exclusion of Russian national teams and clubs from upcoming competitions
Portugal will replace Russia at the Women’s EURO 2022 final tournament, scheduled to take place in England on July 6-31. Portugal is the opponent that Russia defeated in the play-offs. In addition, Russia will have no affiliated clubs participating in UEFA club competitions in the 2022/23 season. UEFA has also ...
