All Team sports articles – Page 3
-
News briefsJordan Brand’s cultural celebration of basketball and community in Paris
Source: Jordan Youssouf Fofana Jordan Brand is launching District 23, described as “an unprecedented elevation of Paris’ diverse 18th arrondissement into a global sport and cultural hub.” The initiative celebrates the diasporic cultures and international youth that also characterize basketball. District 23, under the creative direction ...
-
News briefsNew Balance introduces its first American football cleats
Source: New Balance NB Fortress New Balance is introducing two football franchise models, the NB Prodigy and the NB Fortress, which were first revealed in April at the 2024 NFL draft in Detroit. The brand said the two models were created based on years of athlete insight ...
-
News briefsConsumers can buy Spalding’s original Globetrotters game ball
Source: Spalding Limited-edition Spalding x Harlem Globetrotters Official Game Ball Spalding announced that the official game ball of the Harlem Globetrotters will be available for purchase for the first time. The limited edition, uniquely designed basketball will be featured at all Harlem Globetrotters games, giving fans the ...
-
News briefsWilson opens football factory in Ohio and extends NFL partnership
According to a press release from Wilson, the National Football League (NFL) and Wilson Sporting Goods have renewed and extended their contract, naming Wilson again as the league’s official football. This partnership has lasted since 1941. As part of the multi-year extension, Wilson debuted its new factory in Ada, Ohio, ...
-
News briefsItalian sportswear firm Macron opens US office
Bologna-based teamwear brand Macron has opened a US office in Bridgeport, Connecticut. Giovanni Maruzzi, the company’s Chief Sales Officer and CEO of Macron US, and Angelo Marino, Macron’s Director of Communications, attended the official ceremony. Macron’s new US headquarters has an area of approximately 2,000 sqm. It includes a ...
-
News briefsMacron announces new league partnership
Italian brand Macron has signed a new sponsorship deal with The Unión de Rugby del Uruguay, the governing body of rugby in Uruguay. The agreement includes the supply of uniforms and the entire clothing line for the Men’s XV, Sevens and Women’s teams. An agreement that further strengthens Macron’s position ...
-
News briefsDecathlon partners with Canterbury on co-branded rugby range
Decathlon and iconic rugby brand Canterbury have signed a co-branding agreement that will run until the end of the next World Cup, to be held in Australia in 2027. Starting in July, products branded as “Canterbury by Decathlon” will be available in the Decathlon distribution network, in stores and on ...
-
ArticleA biometric day at the links
The United States Golf Association (USGA) is introducing facial scans for admissions at the US Open, according to Find Biometrics, which cites Sports Business Journal. The system was tested a couple of weeks ago at the US Women’s Open (Lancaster Country Club, Pennsylvania), where about a thousand fans per day ...
-
News briefsCaleb Williams launches new investment firm
American football quarterback Caleb Williams is launching an investment firm named 888 Midas. The new entity will target “like-minded associations and select private equity, venture capital and real estate funding opportunities,” 888 Midas said in a statement. Williams is the first player selected in the 2024 National Football League (NFL) ...
-
ArticleMarucci, Victus become official bats of MLB
Marucci Sports LLC, a wholly owned subsidiary of Fox Factory Holding Corp., has entered into a license agreement with Major League Baseball (MLB) to exclusively make its Marucci and Victus brands the official bats of MLB. In addition, the agreement provides for the exclusive rights to use MLB trademarks in ...
-
ArticleNew CEO at FootBalance
Source: FootBalance Atul Midha Finnish company FootBalance, a leading provider of healthcare technology and customized insoles, has appointed Atul Midha as its new Chief Executive Officer, effective June 3. Midha joins FootBalance after a distinguished career that has included leadership roles at renowned companies such as Eton ...
-
News briefsComing next year: a new women’s basketball league
A professional league for women’s three-on-three basketball will debut in January 2025 – and in Miami, to judge by its placeholder website. Called Unrivaled, the league was co-founded by WNBA players Breanna Stewart and Napheesa Collier. According to Sportico, it has just undergone a round of seed ...
-
News briefsNike Athlete Think Tank includes elite coaches
In March 2022, Nike launched the Nike Athlete Think Tank, a platform designed to support women and girls in sports. Since then, women athletes like Ada Hegerberg (soccer) and Shelly-Ann Fraser-Pryce (track and field) have helped athletes in 20 different community organizations. Now in its third year and for the ...
-
News briefsMLB returns to the land of cricket
Major League Baseball (MLB) has two games scheduled for London Stadium this weekend, the league having “clearly identified the U.K. as a priority market,” as its Chief Operations and Strategy Officer tells the AP. This will be the third series of London games in five years, with more planned in ...
-
News briefsUSA Football and Under Armour form multi-year partnership
USA Football, the sport’s governing body in the US and the organization responsible for creating and leading the US national team, and Under Armour have announced a multi-year partnership, which will stretch through the 2028 Olympic Summer Games in Los Angeles (LA28) and aims to allow every athlete to participate, ...
-
ArticleDespite unsatisfactory 2023 result, Hummel’s CEO aims for top-ten market position
In its 2023 financial statements, Danish sports brand Hummel set a new sales record for the third year in a row. Revenue increased from 2.201 billion Danish kroner (€295.06m) in 2022 to DKK 2.225 billion (€298.27m) in 2023. Still, the cost of realizing inventory, rising interest rates and bankruptcies of ...
-
ArticleSports fashion giant rises as New Era takes over ’47
New Era and ’47, a privately held premium sports lifestyle brand, have announced an agreement under which New Era acquires ’47.
-
Case StudyNew Balance: EMEA HQ relocation and expansion mark growth period
New Balance has been something of a phenomenon within the sporting goods industry. Today, it stands as one of the most globally successful footwear brands.
-
News briefsLimited edition 1000 Mile Boot by Wolverine and Rawlings
Source: Wolverine Wolverine and Rawlings launch the “Grand Slam” limited-edition 1000 Mile Boot Wolverine, the 141-year-old boot and clothing company, and Rawlings, manufacturer of premium Major League Baseball equipment, have released a limited-edition 1000 Mile Boot, inspired by America’s favorite pastime and called the Grand Slam Boot. ...
-
News briefsInter Milan changes hands
Funds under the management of Oaktree Capital have swept in to take control of the Serie A football club Inter Milan. The club’s previous majority owner, Suning Holdings (headquartered in Nanjing, China), has failed to repay the outstanding balance on a loan from Oaktree that matured on May 21. That ...
