Technology
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ArticleTrusTrace launches updated AI-powered forced labor prevention solution
Stockholm-based global SaaS company TrusTrace, which offers a unique product traceability and supply chain compliance platform for the fashion and retail industries, announced the launch of its updated, AI-powered Forced Labor Prevention (FLP) solution that will help brands proactively map supply chains, screen them for risk and efficiently collect evidence ...
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ArticleAI fashion catalog promises to save time and money
A London-headquartered start-up founded in 2022, Truss, is cataloguing the world’s clothes, or at least the share of it produced by fashion houses. As Truss sees things, its product is useful for e-commerce and resale, for fashion brands themselves and for marketplaces, but also for insurers, which require proper appraisals ...
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ArticleDawn of the connected ball
The video assistant referee (VAR) has been a part of professional football in some capacity since at least 2016, with trials going back years before, but it hit the big time at the FIFA World Cup in 2018. Now, six years later, an extended version of it has cost Belgium ...
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ArticleApple seeking cheaper alternative to its VR headset
Apple appears to be directing its efforts away from a second edition of its Vision Pro headset and toward a cheaper version, according to Mac Rumors, which cites reporting by The Information. The Vision Pro’s retail price is $3,499. (The 14-inch MacBook Pro, by comparison, ranges in price from $1,599 ...
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ArticleA biometric day at the links
The United States Golf Association (USGA) is introducing facial scans for admissions at the US Open, according to Find Biometrics, which cites Sports Business Journal. The system was tested a couple of weeks ago at the US Women’s Open (Lancaster Country Club, Pennsylvania), where about a thousand fans per day ...
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ArticleAn open letter on AI, and the advent of AI OS
More than a dozen current and former employees of some major AI companies have set up a website and published an open letter to companies in the industry on it. Titled “A Right to Warn about Advanced Artificial Intelligence,” the letter acknowledges AI’s potential benefits but seeks to underscore its ...
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News briefsDecathlon Spain suffers indirect cyberattack
On May 27, according to Europa Press, Ciclogreen, the company behind an eponymous mobile app through which corporate employees can “earn rewards for recording their sustainable commutes to work by participating in fun challenges,” endured a cyberattack. One of Ciclogreen’s clients is Decathlon Spain, some of whose employee email addresses ...
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News briefsSports Direct to introduce membership program with new omnichannel app
Sports Direct is set to launch a new membership program next month, featuring an “enhanced” omnichannel app, as part of its strategy to deepen customer engagement and enhance digital capabilities across its 500 UK stores. David Clark, Chief Customer Officer at Sports Direct’s parent company, Frasers Group, announced the initiative ...
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News briefsCobra Golf unveils revolutionary 3D-printed iron set
Cobra Golf has launched its first full set of 3D-printed irons, the Cobra Limit3D, marking a significant advancement in golf equipment manufacturing. Initially introduced in fall 2020 with the KING Supersport-35 putter, Cobra has continued to refine its 3D printing capabilities, now including a range of more sophisticated multi-material putter ...
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News briefsTeamViewer announces the SheSportTech initiative
TeamViewer, a German remote access computer software brand, is launching an initiative to encourage more women to pivot into a career in sports technology. The TeamViewer initiative is dubbed “SheSportTech.” Selected applicants will receive a grant of up to €1,500 to help them pursue a relevant training course or ...
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ArticlePuma partners with Google Cloud to enhance online retail experience
Puma has announced a collaboration with Google Cloud aimed at enhancing its online retail operations worldwide. The partnership will leverage Google Cloud’s data, analytics, and AI solutions to optimize the online shopping experience for Puma’s customers. Key aspects of the collaboration include migrating Puma’s e-commerce ecosystem to Google Cloud, which ...
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News briefsStockX launches shopping experience on Apple Vision Pro
The online marketplace StockX has rolled out its own shopping experience on Apple’s newly debuted spatial computer, Apple Vision Pro, via a proprietary app. This immersive platform boasts a range of features, including a virtual sneaker showcase featuring 3D models, live market data, and a unique “Shop the Look” function ...
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News briefsNBA demonstrates NB-AI in Indianapolis
At its invitation-only All-Star Technology Summit on Feb. 16 in Indianapolis, the NBA introduced something called NB-AI. According to MSN.com, it is a prototype chatbot and voice assistant with potential for integration into the NBA app. It would enable users to ask for more information about the ...
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News briefsTradition meets innovation: Fischer’s limited NFT ski bundle
Austrian company Fischer Sports GmbH has launched its 100 Years NFT Ski Bundle, available since Feb. 14, 2024, which allows fans to immerse themselves in both the history of skiing and the futuristic world of digital collectibles. This makes the 100-year-old company one of the first ski companies to pioneer ...
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News briefsHead brings AI to pádel
Head has introduced a tracking system for pádel play. Called Aiball (artificial intelligence ball), it combines a smartphone app with court-mounted cameras, and therefore with the cooperation of the pádel clubs. The app tracks a number of statistics: seconds per point, average hits per point, percentage of time spent per ...
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ArticleAmazon announces AI-powered shopping assistant
Amazon has unveiled Rufus, a new shopping assistant that uses generative artificial intelligence (AI) to help customers search for products. Rufus launched on Feb. 1 in beta version to a small group of US customers using Amazon’s mobile app. The tool will progressively roll out to the rest of its ...
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News briefsHacker attack hits Swedish sports chain Stadium
Over the weekend, the Russian-tied hacker group Akira carried out a cyber attack against the Finnish IT provider Tietoevry. This forced the provider to shut down Primula, Sweden’s largest HR system. In addition to managing 120 Swedish government agencies, the attack also affected the Swedish sports retail chain Stadium. Stadium’s ...
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ArticleGoogle is phasing out the cookie
In a plan subject to approval from the UK’s Competition and Markets Authority (CMA), Google is hoping to eliminate the third-party cookie from its browser, Chrome, in the second half of this year. Meanwhile, the company is rolling out to 1 percent of Chrome’s users a new thing called Tracking ...
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ArticleFischer celebrates 100 years
Source: © Fischer Sports GmbH CEO Franz Föttinger (2024) Source: Archive Fischer Josef Fischer in 1959 Fischer is celebrating its 100th anniversary this year. The company was founded in 1924 by Joseph Fischer in Upper Austria, where the headquarters are still located today. From ...
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News briefsGolfForever secures $10 million in funding
US company GolfForever has developed a product allowing golfers of all skill levels to train at home. Engineered by experts in both technology and fitness, the company now announced the successful closure of a $10 million Series A funding round. Two high-profile golfers, South Korean PGA Tour winner Tom Kim ...
