The latest news on equality and diversity
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News briefs
Cisalfa Sport partners with Special Olympics Italia
Italian retailer Cisalfa Sport will support Special Olympics Italia in 2024. Special Olympics is a global non-profit that provides sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities. The organization was founded in 1968 by Eunice Kennedy Shriver, a member ...
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Article
On releases impact progress report 2023
On has released the 2023 edition of its Impact Progress Report on ESG, laying out 24 external goals, “multiple” internal goals and 12 “foundational goals.” It says three pillars stand on this foundation: social impact (human rights in labor policy), innovation in materials and processes (to reduce environmental effects) and ...
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Article
Decathlon France raised revenues, focused on circularity in FY23
Decathlon France generated €4.752 billion (VAT and other taxes included) in full-year 2023, according to its year-end round-up. This represents a rise of 1.24 percent from 2022 and of 22.52 percent from 2019, the year before the lockdowns. France accounted for about a quarter of Decathlon’s worldwide sales, which, by ...
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Article
Decathlon rebrands to 'ignite global passion for sport'
Source: Decathlon Decathlon’s new brand ID Decathlon has launched a sweeping brand transformation, unveiling its new identity and mission to ignite the spirit of play worldwide. The multi-specialist sports brand introduced its “Orbit” logo alongside the mantra, “Move People Through the Wonders of Sport,” signaling a fresh ...
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News briefs
Paris 2024 will celebrate full gender parity
The International Olympic Committee (IOC) has announced that the upcoming Olympic Games Paris 2024 is set to reach full gender parity on the field of play. For the first time in Olympic history, quota places have been equally distributed to female and male athletes (50:50). The IOC’s commitment to gender ...
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C-Suite Interview
Maria Valdes: Diversity, equity and inclusion are core values for a brand’s success
Puma’s Chief Product Officer talks in an exclusive SGI Europe interview about overcoming biases in the sporting goods industry.
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Article
International Women’s Day: Sport is making progress and still has a long way to go
Women have gained more visibility and relevance in sports, but what impact does this have?
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C-Suite Interview
Empowering women in sports: Insights from Kari Traa’s GM
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
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C-Suite Interview
Ulrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
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News briefs
Adidas launches foundation to drive social and environmental impact
Adidas introduces the Adidas Foundation, an initiative aimed at consolidating and amplifying the company’s commitment to community impact. The Adidas Foundation is structured around three key pillars: “People,” “Planet,” and “Relief.” This means that the foundation will implement programs focused on anti-discrimination, sport for development, and inclusive access to sports ...
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Infographics & Data
Women’s sports lead online search 2023
Which women’s sports have soared in search? What athletes have captivated the digital world? Discover the worldwide popularity of women’s sports in online searches in 2024.
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News briefs
Rossignol supports promoting more diversity with limited edition ski model
Source: Business Wire Rossignol launches limited-edition ski to support increased diversity in the outdoors. French ski manufacturer Rossignol announced its new charitable ski initiative in the US in partnership with the Share Winter Foundation and renowned contemporary artist Ya La’ford. For over a year, Rossignol and Share ...
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Article
FESI welcomes EU Council’s latest steps towards gender equality in sports
The Federation of the European Sporting Goods Industry (FESI) has welcomed the steps taken by the European Council in recognizing the importance of gender equality in sport, calling it a “significant stride” towards the implementation of the recommendations set forth in FESI’s StrongHer manifesto. FESI commended the Council for its ...
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News briefs
British brand launches modesty athletic wear range
London based brand Lanuuk, which has previously specialized in modesty swimwear – be it for cultural, religious, medical or body conscious reasons – has launched its first athletic collection. The capsule is designed with modesty and ease of movement in mind, with a focus on creating easy-to-wear styles in flattering ...
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Article
Puma celebrates Tommie Smith’s legendary gesture at 1968 Olympics
In 1968, at the Olympic Games in Mexico City, American sprinter Tommie Smith made history with his “Silent Gesture,” now also known as the Black Power Salute. On Oct. 16, 1968, he had run to gold in the 200 meters in world record time. After receiving his gold medal, he ...
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News briefs
PGA study highlights “enormity of opportunity” for growth of women’s golf in the U.K.
A recent study carried out by U.K.-based Professional Golfers Association (PGA), in collaboration with Ipsos, has highlighted a huge opportunity to grow the women’s game in the U.K. and Ireland. The study is part of a comprehensive initiative, known as “Golf for All,” that aims to delve into the evolving ...
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News briefs
Zalando appoints VP of Sustainability and Diversity & Inclusion
Source: Zalando Pascal Brun Online retailer Zalando has hired Pascal Brun, a renowned expert in the textile and apparel industry, as its new Vice President of Sustainability and Diversity and inclusion (D&I). In his role, he will report directly to Padmaja Bommareddy, SVP of Corporate Development. The ...
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News briefs
Sports Direct working to improve female representation in football
Sports Direct is launching an “Equal View” campaign, which seeks to improve the representation of football fans and grassroots football following the success of this summer’s FIFA Women’s World Cup 2023. The retailer, owned by parent company Frasers Group, has worked with Getty Images to create a free bank of ...
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Infographics & Data
FIFA Women’s World Cup 2023 in numbers
How many goals? How many fouls? How many sponsors? How much revenue? Our latest infographic has all the numbers from the FIFA Women’s World Cup ’23
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News briefs
Decathlon UK launches affordable Back to Sport Pack
Decathlon UK has launched a Back to Sport Pack that costs under £25 (€29), to allow all kids to participate in sports. The kit, available in-store and online for ages 4–15, comprises shorts, a t-shirt, trainers and a backpack. Data from the sporting goods retailer has revealed that 63 percent ...