All Trove articles
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News briefsNew study shows circular strategies can help brands grow while reducing carbon emissions
Confirming what many already suspected, a new study released by Trove and the impact intelligence platform Worldly has concluded that circular strategies can lead to significant carbon reduction in the fashion industry. The study, entitled Where Are Circular Models Effective Sustainability Strategies for Fashion Brands?, models the impact of resale ...
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News briefsBrooks enters resale market with ReStart program
Brooks Running has launched a new program reselling refurbished used Brooks footwear in the U.S.. The ReStart program will sell “lightly used” running shoes at three quality levels: “Like New,” “Great,” or “Good” condition. The move is part of Brooks’ sustainable consumption strategy in support of the United Nations Sustainable ...
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News briefsCanada Goose launches U.S. resale platform powered by Trove
Trove, a service provider that powers the secondhand stores of Patagonia, Lululemon, REI, Arc’teryx, On and Allbirds, is now also the partner for Canada Goose’s new authorized reselling platform: Canada Goose Generations. Consumers can trade in their used Canada Goose products online, for assessment and authentication. Canada Goose will compensate ...
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News briefsOn partners with Trove to launch U.S. resale site and online exchange program
Swiss sportswear and athletic footwear brand On has launched Onward in the U.S., a new resale site and online exchange program powered by California-based brand e-commerce specialist Trove. The Onward program is an extension of On’s existing ESG initiatives, which focus on driving sustainability through innovation and promoting the circular ...
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News briefs
Recommerce specialist Trove has a new CEO
Trove, the California-based branded e-commerce specialist that counts Allbirds, Lululemon, Patagonia, Arc’teryx and REI among its clients, announced that its president, Gayle Tait, who has also been a company board member since January 2021, was promoted to CEO. Andy Ruben, who has served as CEO since the company’s launch in ...
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News briefsLululemon expands “Like New” resale program across U.S.
After launching its “Like New” pilot program last spring in 80 stores in California and Texas in collaboration with Trove, recognized industry experts in branded re-commerce, to support with resale technology and operations, Canadian athleisure brand Lululemon, which most recently expanded into the running and tennis markets, has expanded its ...
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News briefsAllbirds launches trade-in program
With a trade-in program that is offered in several Allbirds stores in the U.S., the shoe company takes its first steps into the pre-owned market. Within the newly launched ReRun program, customers can trade in their used Allbirds footwear for an in-store discount of $20. Used shoes will be offered ...
