All Sporting Goods Intelligence articles in Volume 35, Issue 17+18 – Page 4
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ArticleFinland’s Luhta reveals Olympic Collection from Rukka
Luhta Sportswear Company has been outfitting the Finnish Olympic team since 2017. As the Paris Olympics loom in July, the Finnish contingent will don the attire crafted by Rukka, the company’s specialized brand in technical and sports-specific apparel, footwear, and accessories. The team will sport Rukka garments during travel, at ...
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News briefsNewStore has a new CEO
Source: NewStore Mike DeSimone, CEO NewStore, a leading omnichannel store solution from Boston, Massachusetts, with offices in Berlin, Germany and Utrecht, Netherlands, appointed Mike DeSimone as its new CEO. NewStore Founder Stephan Schambach will remain Chairman of the Board, ensuring that the company continues to evolve in ...
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News briefsAdidas reportedly trying to snatch Jamaica Athletics from Puma
Our sister publication SGI USA reported that Adidas is attempting to take over Puma’s long-standing sponsorship of the Jamaica Athletics Administrative Association (JAAA). JAAA has had a long-term partnership with Puma since 2002. The current deal, reportedly worth about $1 million per year, will expire in December 2024. For an ...
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