All Sporting Goods Intelligence articles in Volume 35, Issue 25+26+27 – Page 6
-
ArticleShaun White launches first-ever professional halfpipe league
Source: Mike Dawson Announcement of The Snow League in Cannes Three-time Olympic gold medalist and entrepreneur Shaun White has announced the first professional winter sports league for snowboard and freeski halfpipe competitions called The Snow League, which will launch with its first event in the USA in ...
-
News briefsFIFA hit with a labor lawsuit
FIFPro Europe, the association of European footballer unions, has sued FIFA over its unilateral decisions concerning the 2025 FIFA Club World Cup, which will be held in the US. According to the complainants, this 21st edition twice adds to the workload – first in its expansion to 32 teams and ...
-
News briefsSGS Announces net-zero transition plan
SGS, one of the world’s largest testing, inspection and certification companies, announced its net-zero transition plan. In this plan, SGS commits to achieving net-zero greenhouse gas emissions by 2050. As part of this goal, the company is targeting a 46 percent reduction in absolute Scope 1 and Scope 2 emissions ...
-
News briefsAuthentic Brands Group hires GM for Africa
Source: Authentic Brands Group Warren Bowers, General Manager Africa Warren Bowers, a 25-year veteran in the fashion, outdoor and sports sectors, has joined Authentic Brands Group as General Manager of the company’s Africa region. In this newly created position, Bowers will oversee Authentic’s expansion across the continent ...
-
News briefsEvent Fabrics names Marketing and Branding Manager
Source: Event Fabrics Shannon Walton, new Marketing and Branding Manager Event Fabrics has hired Shannon Walton as its new Marketing and Branding Manager. Walton most recently served as Executive Director of The Redside Foundation, which supports the outdoor leadership community. Before that, she represented dozens of the ...
-
News briefsOn and Beams launch collaborative tennis lifestyle collection
On has announced a collaboration with Japanese retailer Beams, which opened its first store in Harajuku, Tokyo, in 1976, to launch a collection featuring the new The Roger Pro, a shoe designed as a lifestyle shoe that also performs well on the tennis court. The joint collection will launch at ...
-
C-Suite InterviewCommunity first: Why Snipes is much more than just a retailer
Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.
-
News briefsAdidas starts internal investigation into allegations of bribery
On Monday morning, several media outlets, including the Financial Times, reported that Adidas had launched an internal investigation into allegations of bribery in its China business following a whistleblower complaint accusing executives of embezzlement. According to the Financial Times, the letter alleged that Adidas employees, including a senior manager, received ...
-
News briefsSuperdry hires new Global Technology Director
As part of its planned restructuring, Superdry has hired Dafydd Moore as its new Global Technology Director. He will report to the company’s CEO and co-founder Julian Dunkerton and will be responsible for leveraging technology to drive business performance, improve efficiency and enhance the customer experience. ”I aim to ensure ...
-
News briefsOn hires AI/robotics firm for inventory management
The sportswear brand On has hired a fellow Zuricher company, Verity, to refine its third-party warehousing. The method: a fleet of autonomous drones that fly around scanning and rescanning the inventory. By Verity’s reckoning, the average warehouse turns over its stock eight times per year and, between lost pallets and ...
-
News briefsDecathlon manufactures natural rubber wetsuits with Yulex
Decathlon has started to produce wetsuits in a material called Yulex100. This material was developed in collaboration with the American company Yulex, which specializes in the research and production of natural latex and rubber alternatives. This neoprene-like material contains no synthetic rubber. In addition, the natural rubber used in Decathlon ...
-
Short stops
Short Stops Week 25, 2024
MARKETING +++ After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036 +++ Puma has announced Rosé, a member of the South Korean musical girl group Blackpink, as a new global brand ambassador ...
-
ArticleUnder Armour to begin move to new HQ
Under Armour said it will start moving into its new global headquarters in November, the Baltimore Sun reports. By then, a first wave of employees will relocate from the current Tide Point headquarters to a signature, five-story building on the Baltimore Peninsula, which the company bought eight years ago for ...
-
News briefsNew Area Director in Southeast Asia for Duca Del Cosma
Source: Duca del Cosma Amiek Krakers Italian luxury golf fashion brand Duca del Cosma has appointed Amiek Krakers as its new Area Director in Southeast Asia. Krakers, who is originally from the Netherlands and has lived in Asia for almost two decades, brings her extensive experience in ...
-
News briefsReebok introduces new racquet sports shoe
Reebok is returning to the racquet sports courts, utilizing its extensive knowledge of the training footwear market as well as its rich history on the tennis court. The brand announced that the Nano Court is designed to be the ultimate performance shoe for sports such as pickleball, padel and tennis. ...
-
News briefsSuperdry shareholders vote in favor of restructuring plan
Superdry’s shareholders said yes to the proposed rescue plan at an extraordinary general meeting on June 14. The vote follows the creditors’ approval of the plan on June 10, with 99 percent of them voting in favor of measures included in the plan, said the fashion company. Superdry will now ...
-
News briefsInitial sports program for Winter Olympics 2030
Following a recommendation by the Olympic Program Commission, the International Olympic Committee (IOC) Executive Board has proposed the following seven sports for the initial sports program of the Olympic Winter Games 2030: biathlon bobsleigh curling ice hockey luge skating skiing All seven sports have been part of the ...
-
ArticleX Games plans to launch innovative X Games League
X Games is set to launch a bold new global team-based format in 2026. Backed by MSP Sports Capital (MSP), a portfolio company of Najafi Cos., the new X Games League (XGL) will provide a year-round international competition calendar for the X Games that will allow athletes to earn compensation ...
-
News briefsSerious sales growth at Pro Padel Shop
Padel Pro Shop’s first-half sales for 2024 doubled year-on-year, from €4 million to more than €8 million, according to TradeSport. The e-commerce specialist expects to generate €20 million by year’s end. This would be up from FY 2023’s €10 million. Its verticals, pádel and handball, as founder and CEO Dionisio ...
-
ArticlePuma continues major marketing offensive during Euro and Copa
With the second chapter of its first global brand campaign in 10 years, “Forever. Faster. - See The Game Like We Do”, Puma is launching two offshoots of the campaign this summer during UEFA Euro 2024 and the Copa América 2024, in which the company tells the story of its ...
