All WFSGI articles
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ArticleWFSGI extends uniform support and “Road to Paris” to Paralympics 2024
While ”Road to Paris” aims to enhance the visibility of Paralympic athletes, the Uniform Support Program provides critical assistance to NPCs that need support in securing competition-compliant uniforms.
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ArticleIOC and WFSGI continue to support underprivileged NOCs with apparel
The Uniform Support Program was first introduced at the Rio 2016 Games to address the needs of NOCs struggling to provide their athletes with appropriate competition attire and was renewed for Paris 2024.
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ArticleAddressing physical inactivity: Nike’s strategic approach to inspiring youth
In an exclusive interview, Nike’s Rosalyn Menon Kennedy reveals the company’s initiatives to promote an active lifestyle among youth.
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C-Suite InterviewPentland’s Simon Rowe: “We have a responsibility to drive change”
Pentland Brands is on a mission to get people moving. Discover how their sports brands like Speedo and Canterbury want to help 100 million people to be more active.
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ArticleGlobal decline of physical movement and how the sporting goods industry can take up this challenge
The global decline in physical activity poses serious health risks, and the sporting goods industry is uniquely positioned to address this challenge through innovative initiatives.
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ArticleWFSGI CEO Emma Zwiebler: “We need to tackle the physical activity crisis by harnessing the power of our industry”
Physical inactivity is on the rise, posing a major threat to public health and the sporting goods industry.
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News briefsWFSGI and sporting goods companies react to WHO’s inactivity data
According to the WHO, 31 percent of adults are “inactive” and “not meeting the recommended levels of physical activity (just 150 minutes of moderate exercise per week).” This figure, it predicts, will at the current rate of change rise to 35 percent by 2030. It stood at ...
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ArticleZwiebler appointed permanent CEO of WFSGI, set to advance global sporting goods initiatives
Source: WFSGI WFSGI CEO Emma Zwiebler The World Federation of the Sporting Goods Industry (WFSGI) has officially named Emma (Mason) Zwiebler its permanent Chief Executive Officer, effective May 1, 2024. This decision follows her interim CEO role, which started on Nov. 1, 2023, and was confirmed during ...
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ArticleOpportunities ahead – WFSGI and McKinsey release 2024 report
2023 was a year of ups and downs. Despite facing challenges, WFSGI and McKinsey’s new Sporting Goods Report argue that it’s not all headwinds.
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ArticleCOP28: Outdoor & sports industries put reconnection with nature and physical activity on agenda
Read here how COP 28 went for representatives from the sporting goods and outdoor industry.
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ArticleWFSGI to tackle physical inactivity with new strategic plan for the sporting goods industry
The World Federation of Sporting Goods Industry (WFSGI) unveiled a strategic plan at ISPO Munich 2023. The aim is to take on the historically high rate of physical inactivity.
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ArticleWhat to expect from McKinsey’s Sporting Goods Report 2024
What’s coming up in McKinsey’s Sporting Goods Report 2024? We bring you the 4 key trends McKinsey is predicting, as presented at ISPO Munich.
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ArticleWFSGI / McKinsey
Sporting Goods Industry SurveySGI Europe would like to invite you to participate in this year’s WFSGI / McKinsey Sporting Goods Industry Survey.
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ArticleWFSGI announces leadership change
After 16 years, Robbert De Kock, President and Chief Executive Officer of the World Federation of the Sporting Goods Industry (WFSGI), has decided to pass the baton to a new leader. The WFSGI Board of Directors appointed Emma (Mason) Zwiebler as interim CEO, effective Nov. 1, 2023. Source: ...
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ArticleHamburg Declaration to combat physical inactivity renewed, IOC supports efforts
Despite individual political efforts, including the German Prevention Act in 2015 and, in 2020, the World Health Organization’s “Global action plan on physical activity,” the trend toward global inactivity has not yet been significantly reduced or even reversed. Renowned scientific societies and organizations have therefore been calling for years on ...
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News briefsWorld Athletics and the WFSGI to deepen collaboration
The World Athletics and the World Federation of Sporting Goods Industry (WFSGI) have signed a Memorandum of Understanding (MoU) to continue and strengthen their collaboration. (L) Sylvia Barlag, World Athletics Council Member and Co-Chair of the Shoe Working Group and (R) Robbert de Kock, President and CEO of ...
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ArticleWFSGI cooperates with WHO to improve global health
The World Health Organization (WHO) and the World Federation of Sporting Goods Industry (WFSGI) have signed a Memorandum of Understanding (MoU) in Geneva that establishes a framework for collaboration to improve global health through increased physical activity and sports participation. Recent industry data shows that health and well-being are on ...
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News briefsWFSGI announces a new webinar with IP specialists
The WFSGI has announced a new webinar, “Protect your brand online.” The event is in partnership with online brand protection and IP infringement specialists, Corsearch. The “Protect your brand online: What’s new in 2023 and what is next?” webinar is in response to the rapid growth in e-commerce and digital ...
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News briefsCompliance & Risks and WFSGI launch Mastering Labelling Compliance Series
Compliance & Risks (C&R) and The World Federation of the Sporting Goods Industry (WFSGI) have launched a “Mastering Compliance” fireside chat series. The series will discuss various compliance labeling challenges and product stewardship best practices with leading apparel industry experts. Themes include: Staying on top of upcoming regulatory changes; communicating ...
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ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
