All Winter Sports articles – Page 15
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News briefs100% launches first collection of snow goggles
Source: 100% 100%’s new snow goggle collection California-based brand 100% has unveiled its first line of goggles for snow sports, the 2022/23 Snow Collection. “With our brand’s first Snow Goggle Collection, we are authoring a new chapter for 100%,” said VP of global marketing and sales, Gwen ...
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News briefsSmith promotes Rob Retzlaff to global VP of sales
The U.S. goggle and helmets brand Smith has promoted its long-term employee Rob Retzlaff to global vice president of sales. Retzlaff has been with the company since 1999, holding such positions as Canadian marketing manager and national sales manager for Canada. In 2008, Retzlaff was promoted to ...
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News briefsVölkl hires new global lead agency for global brand strategy
Völkl has hired the Munich-based Sassenbach Advertising company as its new marketing agency to develop and implement a new global marketing strategy for the brand. Initially, a campaign for Völkl’s 100th anniversary in 2023 will go live in fall, under the motto “100 years of high standards.” Sassenbach’s tasks also ...
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News briefsNidecker launches innovative snowboard binding
Source: www.nidecker.com Nidecker Supermatic Swiss snowboard brand Nidecker has introduced the Supermatic, an innovative binding that offers automatic operation, a universal design that suits all snowboard boots from any manufacturer – whereas most of these systems require specific boots – and a dual slip-in and strap entry ...
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News briefsCalifornia ski boot company seeks buyer to further expand business
The CEO of Mad Jack Snowsports, Kristin Mehiel, has announced that she intends to sell the company to give it the opportunity to grow further. The California-based company has in the past launched a novel ski boot that allows users to ski with the comfort of a snowboard boot: the ...
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News briefsSalomon launches new loyalty program S/Plus
Salomon’s new free loyalty program S/Plus offers its members free shipping, free events, exclusive offers tailored to the member’s interests and special rewards. This is how Salomon strives to strengthen customer loyalty. Consumers can sign up for S/Plus either online or at Salomon stores. In addition, there ...
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News briefsSnowsports year-round in the heart of Stockholm
SkiStar, a company that runs Scandinavia’s biggest resorts, has worked with dry slop surface manufacturer Neveplast to create SkiStar SummerSki, a new 470-meter long dry ski slope in the heart of Stockholm. With an overall skiable surface of 9,000 square meters, the slope is one of Europe’s longest and largest ...
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News briefsDPS Skis bolsters product and marketing teams with new hires
U.S.-based ski manufacturer DPS Skis announced the hiring of Stu Gleason as ski and process engineer and Zach Clayton as global marketing manager. These additions complement DPS Skis’ product and marketing departments as the company expands into global markets. Gleason brings nearly two decades of product development experience to the ...
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ArticleElan receives Green Star recognition
The sustainable actions taken by Slovenian ski manufacturer Elan have been awarded Green Star, the first certification of its kind for contributing to carbon neutrality and a greener future. The CER Sustainable Business Network, a Slovenia-based independent auditor, uses science-based metrics and data to set strategic priorities ...
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News briefsDavenport joins Peak Ski Company’s executive team
Source: Peak Skis Chris Davenport Montana-based Peak Ski Company announced that Chris Davenport has joined the company’s leadership team as senior director of skiing and product innovation. Earlier this year, Peak Ski Company co-founders Bode Miller and Andy Wirth launched the company and its 2022/23 lineup of ...
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News briefsTyrolia with new director global sales and marketing for Head/Tyrolia bindings
Source: Tyrolia Horst Tschida Tyrolia has said goodbye to its longstanding employee Robert Stanzl, who has retired from his role as director of global sales and marketing for Head/Tyrolia alpine bindings after 45 years with the company. His successor – also a Tyrolia veteran with an 18-year-long ...
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Article“This is bullshit”: Burton objects to article hinting at sale of company
Bloomberg News published an article speculating about a possible sale of Burton, without disclosing any details on the source or the potential buyer’s identities. According to Bloomberg, “the Burlington, Vermont-based company is working with an adviser on the potential sale, the people said, asking not to be identified discussing confidential ...
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News briefs
Ski base manufacturer Isosport buys Romanian factory from Novo Tech
Eisenstadt, Austria-based plastics composites manufacturer Isosport has acquired Polish plastics specialist Novo Tech’s factory in Oradea, western Romania, for an undisclosed price, deal advisor Nestor Nestor Diculescu Kingston Petersen told Snow Industry News earlier this week. Isosport is the world leader in innovative plastic solutions for the ski, snowboard and ...
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ArticleTenson sells ColourWear to Swedish Active Brands Group
Sweden-based Active Brands Group Scandinavia AB (not to be confused with Oslo, Norway-based Active Brands AS) announced the acquisition of ColourWear from Tenson, expanding its product portfolio in the board and ski apparel market and strengthening its position as a global distributor of consumer, health and sports brands. ColourWear was ...
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News briefsGB ski team to receive less funding for alpine racing
Although Dave Ryding made history in January with his victory in the slalom on the Streif in Kitzbühel, GB Snowsport has now had to issue a statement after an overall mixed season with disappointing Winter Games, saying that “UK Sport have deemed the three disciplines [Alpine, Cross-Country and Para Nordic] ...
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News briefsVölkl, Dalbello and Marker realign sales structure in Germany
Source: EOC Volker Brötzenberger Following the changes in the global sales organization of Elevate Outdoor Collective (EOC) – formerly K2-MDV Holdings, which includes the K2 Ski, K2 Snowboarding, Völkl, Marker, Dalbello, Line, Ride, BCA, Tubbs Snowshoes, Atlas Snowshoes, Madshus and K2 Skates brands – the German subsidiary ...
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News briefsJapanese e-commerce company to acquire majority stake in Phenix owner
As reported by sportstextiles.com, Japanese e-commerce company E-store Corporation has taken steps to acquire Shiffon, a Tokyo-based licensee and developer of brands such as Kappa and Hummel, and Phenix licensee* for its worldwide sales territories except for China, the brand founded in 1952 that is the official outfitter of the ...
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ArticleElevate Outdoor Collective’s new ‘One Team’ approach restructures global sales
Elevate Outdoor Collective (EOC), formerly K2 Sports, announced a fundamental change to its global sales structure designed to support the growth of its independent brands.
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News briefsZalando signs Four Paws’ letter of intent for mulesing-free wool
The animal welfare organization Four Paws has announced a new signing of the letter of intent to move away from mulesing sheep’s wool. Retailer Zalando has joined the campaign, pledging to phase out its offerings of wool products that are not mulesing-free. The campaign calls for a complete shift away ...
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ArticlePeugeot Frères Industrie acquires Julbo
Christophe and Matthieu Beaud, co-owners and CEO and managing director, respectively, of Julbo, have announced an agreement for Peugeot Frères Industry to acquire a majority stake in the family eyewear company. The Beaud family, unrelated to Jules Beaud, the founder of the company in 1888, acquired the business in the ...
