All Winter Sports articles – Page 20
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Burton Snowboards, which recently won the right to trade in...
Burton Snowboards, which recently won the right to trade in France with all the products under its own name, opened its first French store in the ski resort of Avoriaz, measuring 110 square meters, on Dec. 10
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Burton is putting out a snowboard named after Muhammad Ali,...
Burton is putting out a snowboard named after Muhammad Ali, the famous boxing champion
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Article
Nidecker group buys Flow snowboarding
The Nidecker Group has reinforced its share in the snowboarding market by taking over the brand assets of Flow Snowboarding from Flow Sports, the Californian board sports group, at an undisclosed price.The two companies said that their assets were complementary, and the tie-up will enable both of them to sell ...
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Burton Snowboards has associated itself with Black Scale, the irreverent...
Burton Snowboards has associated itself with Black Scale, the irreverent brand of casualwear, for a collection of lifestyle clothing that has just hit the market with a selective distribution. As Burton puts it, Black Scale reinterprets logos and graphics inspired by religion, politics, personal identity and death.
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Burton Snowboards's president, John Lacy, informed its 900-odd employees on...
Burton Snowboards's president, John Lacy, informed its 900-odd employees on March 16 that about 4 percent of its global staff was being laid off because of the poor snowfall in the past winter, global economic instability and a “challenged retail landscape.” The bankrupt Sports Authority chain in the U.S. owes ...
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Salomon is sponsoring a German snowboard rider, Flo Corzelius, who...
Salomon is sponsoring a German snowboard rider, Flo Corzelius, who is said to be filming a cool new movie
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Victor De La Rue, a young French freestyle snowboarder, has...
Victor De La Rue, a young French freestyle snowboarder, has found two new sponsors – The North Face and Nitro. He was recently named Rider of the Year by Snowboarder Magazine. TNF has also signed a young Swiss snowboarding champion, Estelle Balet
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Article
The snowboard industry targets former customers
Industry experts estimate that the global snowboard market will remain more or less stable with sales of about 600,000 boards by the end of this winter season, excluding private labels and smaller snowboard brands. Adding these two factors, sales are expected to reach about one million boards. The European snowboard ...
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Nike has stopped marketing snowboarding clothing under the Nike SB...
Nike has stopped marketing snowboarding clothing under the Nike SB label, but it has signed up Chloe Kim as an ambassador. She won the gold medal in the women's snowboard superpipe at last year's X Games in Aspen.
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Julbo is supporting Snowboard Germany by supplying sunglasses and helmets...
Julbo is supporting Snowboard Germany by supplying sunglasses and helmets for the members of its national team
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Burton Snowboards announced just before Christmas that it will be...
Burton Snowboards announced just before Christmas that it will be able to market all its apparel products and accessories in France under the Burton brand name. Up to now, the American brand had to label these products as B Snowboards because the rights to the brand were owned by a ...
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Article
Keller Sports wins prizes, adds top winter sports brands
Keller Sports, the first online retailer in Europe to have chosen a premium positioning in the market, won a couple of important prizes a few weeks ago in a prestigious contest for the “Shop Usability Award,” organized by a German retail consultancy, Shoplupe. Competing against 533 other e-commerce websites in ...
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Seth Wescott, a 39-year-old American pro snowboard rider who has...
Seth Wescott, a 39-year-old American pro snowboard rider who has collected many medals, has made an unspecified investment in Winterstick Snowboards as the American company plans to set up its first workshop to make customized snowboards. The company will transform an old barn on the western side of Sugarloaf Mountain, ...
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K2 and Ride Snowboards completed the renovation of their new...
K2 and Ride Snowboards completed the renovation of their new European headquarters at Penzberg, near Munich, inviting “cool” guests to a “Serious Fun BBG” party
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Burton Snowboard has promoted Chris Patsch to the position of...
Burton Snowboard has promoted Chris Patsch to the position of European marketing manager for its Burton and Anon brands, reporting to the company's European chief, Hermann Kapferer. He first joined Burton in 2010 as marketing coordinator for The Program.
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Burton Snowboards reported late last month that its founder and...
Burton Snowboards reported late last month that its founder and chairman, Jake Burton, is expected to make a full recovery in the next few months, after undergoing treatment for a very dangerous and rare disease. He spent nearly two months on full life support at a hospital for a case ...
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Boardsport Source reports that the Austrian snowboard factory of Global...
Boardsport Source reports that the Austrian snowboard factory of Global Sports Technologies (GST) will cease production at the end of July. The plant's 85 staff were apparently informed on 25 February that the activity in Antiesenhofen had become untenable because production costs are relatively high in Austria while selling prices ...
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Vans celebrated the return of snowboard boots for 2015/2016 with...
Vans celebrated the return of snowboard boots for 2015/2016 with the Vans Snow Day in the Austrian town of Mayrhofen, on Feb. 2-4. As reported by Boardsport Source, Vans had missed the 2014/2015 winter with its snowboard boot collection after a factory mishap.
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Ride Snowboards has a new global marketing manager, Carson Schubert,...
Ride Snowboards has a new global marketing manager, Carson Schubert, who was previously brand and marketing manager at the High Cascade Snowboard Camp in Oregon
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A Norwegian snowboarder, Silje Norendal, will be featured in the...
A Norwegian snowboarder, Silje Norendal, will be featured in the women's advertising campaign of Skullcandy under a new endorsement deal
