All Winter Sports articles – Page 26
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Régis Rolland, who claims to have introduced snowboarding to France,...
Régis Rolland, who claims to have introduced snowboarding to France, has put out a small collection of free-style skis.
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Four Elements, a small Swedish ski and snowboarding apparel company...
Four Elements, a small Swedish ski and snowboarding apparel company launched in 1998, went out of business in December.
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Shaun White, the 21-year-old snowboarder and skateboarder who was a...
Shaun White, the 21-year-old snowboarder and skateboarder who was a gold medalist in the 2006 Winter Olympics, has secured a new 10-year partnership with Burton. White has been sponsored by Burton since he was 7 and turned professional at the age of 13. Under the new partnership deal, he will ...
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Reto Tischhauser, a 43-year-old Swiss climbing, hiking and snowboarding enthusiast...
Reto Tischhauser, a 43-year-old Swiss climbing, hiking and snowboarding enthusiast who set up a distribution agency in 1992 for various outdoor brands together with a partner, has been named as European brand manager of Arc’teryx, replacing the British Gary Bryant who moved to Vancouver a few months ago to act ...
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The French winter sports market is the second-largest in the...
The French winter sports market is the second-largest in the world after the USA, according to the NPD Group, with consumers’ expenditures of €757 million in 2006, including €302 million spent on apparel and €454 million on equipment and ski-related services. In Europe, Germany was second after France at €744 ...
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Article
Npd Analyzes Winter Sports Sales
Just as the winter selling season commences on a promising note, the NPD Group has brought out figures showing that France comes second in size to the USA in a world ranking of the major winter sports markets. Just ahead of the Canadian and German markets, France generated a turnover ...
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Elan Snowboards has launched a new Quick Fit Lacing System,...
Elan Snowboards has launched a new Quick Fit Lacing System, which is designed to maximize the fit of a pair of snowboard boots. The laces incorporate a sturdy lock mechanism, based on the clamp system used to secure a yacht’s ropes to sails, to lock the boot’s lace at the ...
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Article
Amer Consolidates Winter Sports And Softgoods Management
After spending his whole career at Salomon, the company’s 50-year-old president, Jean-Luc Diard, is leaving the Amer Sports group to pursue other unspecified interests as Michael Schineis, president of Atomic, is named president of a new combined winter sports equipment business area of the group. Noting that Schineis is a ...
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Manuela Pesko, a German snowboarding champion, is endorsing Falke's new...
Manuela Pesko, a German snowboarding champion, is endorsing Falke's new total look in clothing as testimonial of the German sports sock specialist.
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Burton Snowboards will launch its burtonstore.eu website by the end...
Burton Snowboards will launch its burtonstore.eu website by the end of the month. The idea is to sell its premium sub-brands of clothing Mark XIII, iDiom and AK directly to European consumers through the net. The offer is dedicated to all major European markets with the exception of France and ...
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Sport 2000 France is launching a new winter sports banner,...
Sport 2000 France is launching a new winter sports banner, called Ski Way, for sporting goods retailers in mountain regions. The buying group hopes to convert at least 40 stores in France and ten in Andorra during the current Fall/Winter season, but the concept may also be adopted elsewhere in ...
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Article
Blaise Rosenthal, a former professional snowboarder, has been named Artec’s...
Blaise Rosenthal, a former professional snowboarder, has been named Artec’s creative director. He will be supported by a dedicated team of professional freestyle riders to ensure high media exposure. The Artec pro team includes Gabe Taylor, Nima Jalali, Laura Hadar, Jake Devine, Gus Engle and Johnny Miller. Before joining the ...
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Article
Elan Launches The Artec Brand Of Snowboards
Artec Snowboards, previously a sub-brand of Elan, has become a stand-alone brand. Elan Snowboards launched its so-called Artec Project in 2004, based on the idea of blending technology with art. Addressing core freestyle snowboarders, the Artec Project has been marketing-oriented and focused on branding. It has involved the close collaboration ...
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Sessions, an American snowboard company, has named Daniel Fitzgerald to...
Sessions, an American snowboard company, has named Daniel Fitzgerald to head its European sales office in Zurich. Fitzgerald was previously a sales manager at Alprausch. Sessions has been selling to Europe for 15 years through exclusive distributors in several countries but only recently began selling direct in Switzerland. The appointment ...
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Snowboarders represented 11 percent of the users of ski lifts...
Snowboarders represented 11 percent of the users of ski lifts in Sweden last year, down from 19 percent five years ago, according to SLAO, the Swedish association of ski lift operators. The number of people using short skis has also declined, from 5 to 3 percent, while the proportion of ...
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Article
Amer’S Winter Sports Sales Melt In Warm Weather
Poor snow conditions across most of Europe claimed another victim as Finland’s Amer Sports group revealed that its winter sports equipment sales had roughly halved during the first quarter. Since winter sports sales are usually small in the first quarter, the impact of this hit remains limited. However, on the ...
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Bonfire Snowboarding names Rian Rhoe as marketing coordinator.
Bonfire Snowboarding names Rian Rhoe as marketing coordinator.
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Elan Snowboards has introduced its first women’s specific line of...
Elan Snowboards has introduced its first women’s specific line of products, called Elan Chicas. Coinciding with the new range, which was designed and developed with the help of female snowboarders sponsored by Elan, is a new website, www.elanchicas.com, where professional female snowboarders like Lisa Filzmoser, Dominique Vallée and Connie Bleicher ...
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Burton Snowboards has promoted Clark Gundlach to executive vice president...
Burton Snowboards has promoted Clark Gundlach to executive vice president and general manager from his former position of vice president of North American sales. Other promotions include Greg Dacyshyn to senior vice president and creative director of product and Bryan Johnston to senior vice president of global marketing. Separately, Edward ...
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Markus Klaiber has been appointed Elan Snowboards’ sales and marketing...
Markus Klaiber has been appointed Elan Snowboards’ sales and marketing agent for Austria
