With a trade-in program that is offered in several Allbirds stores in the U.S., the shoe company takes its first steps into the pre-owned market. Within the newly launched ReRun program, customers can trade in their used Allbirds footwear for an in-store discount of $20. Used shoes will be offered to start at $59 through an e-commerce platform that is set up with the support of re-commerce specialist Trove. To date, the Allbirds ReRun offer is limited to the U.S. However, Trove has just closed a funding round of $77,5 million in summer 2021 to support its planned expansion to Europe. Trove will provide Allbirds with the logistics and technology needed for its own recommerce channel. Founded by Tim Brown in 2014, Allbirds is a New Zealand-American company headquartered in San Francisco.
More in our sister publication Shoe Intelligence.
