News and insights about brands in the sporting goods industry – Page 10
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ArticleMichelle Obama’s Plezi Nutrition joins forces with Stephen and Ayesha Curry
Plezi Nutrition, a public benefit company co-founded by former First Lady Michelle Obama in 2023, is teaming up with Stephen and Ayesha Curry as investors and brand partners.
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News briefsLaying the smart tech underfoot
A company called Feldspar is developing a novel smart track for running – for both training and entertainment.
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News briefsSeve Ballesteros Foundation launches first golf apparel collection
The Seve Ballesteros Foundation is introducing its first golf apparel collection to honor Seve Ballesteros and coincide with the 40th anniversary of his victory at the 1984 Open Championship. The first Seve collection features items made in cotton, cashmere and four-way stretch technical fabrics. It comprises golfing essentials like polos, ...
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News briefsVans introducing a second metaverse
Vans is working on a second virtual release on the games and metaverse platform Roblox, following up Vans World with Vans Word 2, according to Marketing Dive. Users of the platform will have a first look at the Mixxa, the first shoe the brand will have released before sales begin ...
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News briefsNike at Centre Pompidou in Paris
Source: Nike Cycloide Piazza by Raphael Zarka Nike is partnering with the Centre Pompidou to celebrate sports and culture. The US brand will transform the art center’s façade into a canvas that showcases stories of sport. Nike will also open its “Art of Victory” exhibition on July ...
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News briefsPuma Golf releases product capsule to celebrate British Open
Puma Golf has unveiled the Fair Isle Capsule, which is rooted in tradition and pays tribute to The Open Championship, sometimes called the British Open outside the UK.
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News briefsInter Milan and Qatar Airways expand partnership
Inter Milan officially announced Qatar Airways as its new training kit partner for the 2024/25 season. The Doha-based company currently serves as the club’s official airline partner. Nevertheless, the two parties have now decided to expand their collaboration. The Qatar Airways logo will now be featured on all training apparel ...
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News briefsAlibaba.com announces ambassadors for Paris 2024 campaign
Olympic and four-time NBA champion Tony Parker and two other athletes will promote Alibaba.com’s “Same Player, New Game” campaign for the Paris 2024 Olympic Games, the B2B e-commerce platform announced on 10 July. Parker is a two-time Olympian who reached the quarter-finals in men’s basketball with France at the 2016 ...
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News briefsCastore launches petition to rename street in Wimbledon after Andy Murray
British sportswear brand Castore has proposed that the road currently known as Church Road in Wimbledon be retitled Murray Mile after Scottish tennis star Sir Andy Murray. The road is 2 km in length from Wimbledon Rail Station. “In a passionate display of support for Castore ambassador and investor Andy ...
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News briefsFirst images of Louis Vuitton and Timberland collab
The collaboration between high-fashion label Louis Vuitton and boot brand Timberland has been in the news for quite some time. Now, a date has been set for the product release.
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ArticleUnder Armour’s Kevin Ross: “It’s about more than just the game”
Kevin Ross, SVP and EMEA Managing Director at Under Armour, discusses how the brand leverages sports for social impact, focusing on youth empowerment and community well-being. Discover how Under Armour’s initiatives and partnerships aim to prepare young athletes for success in life beyond sports.
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News briefsZanier Sport new European distributor for Le Bent
Australian outdoor accessory brand Le Bent has a new distributor in the EU and Switzerland in Innsbruck-based Zanier Sport. As a Climate Partner-certified glove brand, the Austrian family-owned company uses sustainable materials, among other things, to reduce the ecological footprint of its products and the company itself. A philosophy similar ...
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ArticleAnti-synthetics group forms in US Congress
The Congressional Slow Fashion Caucus was established in the US House of Representatives on June 27. Among its founding members are Marie Gluesenkamp Perez (Washington), Chellie Pingree (Maine), Sydney Kamlager-Dove (California), Grace Meng (New York), Julia Brownley (California) and Jerrold “Jerry” Nadler (New York) – all of whom belong to ...
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News briefsMacron to kit out its 15th Spanish club
The Italian brand Macron continues to sign new sponsorship deals with top football clubs. Starting next season and for five more years until at least 2030, Spanish La Liga club Atlético Osasuna will wear a kit with the Macron logo. Macron replaces Adidas as the club’s kit supplier. Osasuna ...
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News briefsSkechers launches second edition of Kane’s football boots, global expansion in focus
After a successful debut in Europe with English national team player and Golden Boot winner Harry Kane, who plays for Bayern Munich in Germany, as well as other Premier League players wearing the US brand’s football boots, Skechers is now entering its second season in football. With the new Evolution ...
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News briefsDP World Tour partners with J.Lindeberg
Swedish sports and fashion brand J.Lindeberg has become the official clothing supplier of the DP World Tour in an exclusive multi-year partnership. As part of the agreement, J.Lindeberg will outfit the tour personnel with a range of bespoke products at the DP World Tour’s 44 tournaments across 24 countries. In ...
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ArticlePuma, Mercedes AMG Petronas and Ræburn launch upcycling collection
Puma has entered into a collaboration with the Mercedes-AMG Petronas Formula One team (MAPF1) and Ræburn, a London-based creative studio known for reusing surplus materials. Source: Puma MAPF1 x Ræburn / George Russell Within the scope of the partnership, the trio is mainly drawing on Ræburn’s upcycling ...
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News briefsManchester United’s new home kit for 2024/25
Adidas has revealed Manchester United’s home kit for the 2024/25 season. The new design is based on the classic jerseys, which featured slightly fluorescent materials so players could see each other better in the floodlights. The viscose fabric appeared in different shades of red, depending on how the light reflected ...
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News briefsMore sustainable movement in the wetsuit market: Billabong introduces Upcycler program
After years of Patagonia producing neoprene-free wetsuits made from natural Yulex rubber, Alpkit recycling its wetsuits into new neoprene since 2023, Decathlon recently starting to produce wetsuits made from Yulex100 and Quiksilver just announcing that it is upcycling wetsuits into sunglasses, Australian surf and lifestyle brand Billabong has now introduced ...
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News briefsChinese Olympic medal winners to wear climate-neutral outfits from Anta
Chinese sportswear brand Anta, which is also an official partner of the Chinese Olympic Committee, has unveiled the outfit that the Chinese delegation will wear at the medal ceremonies during the upcoming Olympic Games in Paris. Anta, part of publicly listed Anta Sports, which also includes brands such as Arc’teryx, ...
