News and insights about brands in the sporting goods industry – Page 3
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ArticleNew Danish running shoe brand to premiere in April 2025
Data from thousands of runners forms the foundation of the new Danish running shoe brand Movv.
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News briefsMacron lands in the Swedish and Argentinean top football leagues
The Italian brand sponsors more than 90 professional sports clubs.
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News briefsUnited Arab Emirates starts e-gaming league
Starting in early 2025, the goal of the investment in EGL is to make the United Arab Emirates a leading global e-sports hub.
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News briefsForesight Sports and Uneekor sign patent license agreement
The Revelyst brand and the leader in golf simulation equipment have reached an agreement to license patents related to portable golf launch monitor screen technology.
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News briefsAtomic launches skiwear line
The Austrian ski brand enters the apparel market with the Backland and Revent collections.
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ArticleFormer NBA champion launches own performance brand
Jaylen Brown turned down $50m in endorsement deal to have full ownership and creative control.
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News briefsAsics creates slip-on shoe in collab with Japanese rock band
The Asics-one is the result of a collaboration between the brand and rock band One Ok Rock.
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News briefsA$AP Rocky and Puma in a racing red collaboration
Artist A$AP Rocky and Puma have released an apparel collection featuring the Mostro 3.D and Inhale Distressed.
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News briefsFirst Peak Performance store in a classic shopping metropolis
After opening a handful of new stores worldwide, the company is now making its debut in the UK.
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News briefsEllesse is turning senior and celebrates with luxury
Italian sports fashion brand Ellesse celebrates 65 years in business with luxury sneakers.
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News briefsRacing Force and Oakley launch Skier’s Eye
The revolutionary technology can give viewers a unique on-mountain perspective of athletes in alpine skiing competitions.
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News briefsArena and Phlex partner elevate swimmers to virtual swim community
The partnership between Phlex and Arena creates a platform where swimmers can connect, compete and learn together.
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ArticlePSG and Snipes announce partnership
Sneaker and streetwear retailer Snipes will be on the back of PSG’s team kit for three years
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ArticleIntersport in partnership with EA Sports FC 25 for the first time
This is clearly an example of how the sports chain has now started focusing its marketing efforts towards a younger target group.
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News briefsTopgolf Callaway Brands has signed a multiyear agreement with Golf Saudi
Topgolf Callaway Brands Corp and Golf Saudi Entertainment, LLC have signed a multi-year partnership.
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ArticleAll For Padel keen on the US
The Adidas license holder for padel will be launching a pickleball collection.
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ArticleAdidas opens two flagship stores in upcoming American Olympic city
Not one but two Adidas flagship stores have recently opened in Los Angeles.
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ArticleFoot Locker starts 50th anniversary by striking the NYSE opening bell
Foot Locker turns 50 and celebrates all through the month of September.
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News briefsAsics partners with Team Bath Tennis in the UK
Using the expertise of the ASICS Tennis Academy, this collaboration will provide upskilling opportunities for coaches across the UK.
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News briefsCastore agrees its first league-wide deal in North America
The British sportswear brand has entered a long-term agreement with the National Lacrosse League.
