News and insights about brands in the sporting goods industry – Page 4
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ArticleHummel outfits new big team and sets German record
The world’s largest island and future national team has chosen Hummel as its kit sponsor for four years.
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News briefsReebok partners with newly-formed Super League Basketball in the UK
The new SLB will kick off in September.
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News briefsNike and MoMA Design Store launch co-branded products
The co-branded products blend movement and design.
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News briefsAsics no longer manufactures equipment for a world sport
Apparel and equipment, including baseball gear, is Asics’ most difficult segment with a profit margin of only 2.8% last year.
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News briefsHummel dominates as kit sponsor in Spanish football
The Danish sportswear brand’s strategic growth in Spain has led to a significant increase in sports sponsorships, outpacing major global brands and setting new records.
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ArticleMacron enters another new national sponsorship agreement
Macron is the new technical partner of the Slovak Football Federation’s national teams.
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ArticleStars and Stripes: Adidas new Champions League matchballs presented
Returning to a more classic look, but with updated technology, the new Adidas matchball´s for Champions League 2024/25 is here.
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News briefsNew Saudi football sponsorships
Concacaf inks multi-year deals with Saudi PIF and Riyadh Air to boost football growth and tournaments across the region.
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News briefsNike collabs with Naomi Osaka and Yoon Ahn
Osaka and Ahn made a collection that Ahn calls “one-of-a-kind day and night competition kits” for Osaka’s return to the US Open.
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C-Suite InterviewHow Kevin Ross wants to increase Under Armour’s influence in Europe
Under Armour’s Senior Vice President and EMEA Managing Director talks about regional adaptions and the role of sportswear.
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News briefsGullit joins Skechers as ambassador
The former Netherlands national team captain will feature in Skechers’ Hands Free Slip-ins and other campaigns.
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News briefsHigh-performance rubber alternative Yulex2.0 launched
Yulex launched its new high-performance natural rubber material, poised to revolutionize the sportswear and watersports industries.
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News briefsUnder Armour draws inspiration from nature
UA unveils several nature-inspired products that have an impact beyond retail.
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News briefsStone Island partners with basketball team
The brand reveals a collaboration with Toronto’s Scarborough Shooting Stars – its first-ever partnership in basketball.
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News briefsUS brand Brendratti makes its European debut
The luxury clothing brand celebrates its debut on the continent from Italy.
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ArticleDecathlon leverages Paris 2024 partnership for sales growth and increased brand presence
Decathlon’s partnership with the Olympics increased sales, brand awareness and community engagement – and resulted in six medals.
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News briefsFanatics and FA extends partnership in merchandise sales
As part of the deal, Fanatics said it would retain e-commerce rights with the FA.
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News briefsUmbro in new design collab
Together with the Japanese label Children of the Discordance, the English sportswear company flirts with the 1990s.
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News briefsSpeedo won the medal league in the Olympic pools
Over 50 percent of the Olympic medalist in Paris 2024 wore Speedos swimsuits and trunks.
