News and insights about brands in the sporting goods industry – Page 7
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News briefsA$AP Rocky and Puma in a racing red collaboration
Artist A$AP Rocky and Puma have released an apparel collection featuring the Mostro 3.D and Inhale Distressed.
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News briefsFirst Peak Performance store in a classic shopping metropolis
After opening a handful of new stores worldwide, the company is now making its debut in the UK.
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News briefsEllesse is turning senior and celebrates with luxury
Italian sports fashion brand Ellesse celebrates 65 years in business with luxury sneakers.
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News briefsRacing Force and Oakley launch Skier’s Eye
The revolutionary technology can give viewers a unique on-mountain perspective of athletes in alpine skiing competitions.
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News briefsArena and Phlex partner elevate swimmers to virtual swim community
The partnership between Phlex and Arena creates a platform where swimmers can connect, compete and learn together.
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ArticlePSG and Snipes announce partnership
Sneaker and streetwear retailer Snipes will be on the back of PSG’s team kit for three years
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ArticleIntersport in partnership with EA Sports FC 25 for the first time
This is clearly an example of how the sports chain has now started focusing its marketing efforts towards a younger target group.
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News briefsTopgolf Callaway Brands has signed a multiyear agreement with Golf Saudi
Topgolf Callaway Brands Corp and Golf Saudi Entertainment, LLC have signed a multi-year partnership.
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ArticleAll For Padel keen on the US
The Adidas license holder for padel will be launching a pickleball collection.
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ArticleAdidas opens two flagship stores in upcoming American Olympic city
Not one but two Adidas flagship stores have recently opened in Los Angeles.
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ArticleFoot Locker starts 50th anniversary by striking the NYSE opening bell
Foot Locker turns 50 and celebrates all through the month of September.
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News briefsAsics partners with Team Bath Tennis in the UK
Using the expertise of the ASICS Tennis Academy, this collaboration will provide upskilling opportunities for coaches across the UK.
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News briefsCastore agrees its first league-wide deal in North America
The British sportswear brand has entered a long-term agreement with the National Lacrosse League.
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News briefsMacron takes it cool in new sponsorship
The Italian brand is now entering the world of curling at world level with its latest sponsorship deal.
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News briefsAdidas cleats to glitter for the playoffs
Adidas will soon release a limited edition of its baseball shoe Adizero Impact+ together with Swarovski.
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News briefsReebok in pink partnership
Reebok has a collaboration with Mattel’s Barbie brand that has resulted in three different limited edition sneakers to be released in September.
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News briefsPacsun in collaboration with superstar
US fashion retailer Pacsun has announced the launch of an exclusive merchandise collection for Paris Hilton, coinciding with the release of her new pop album, Infinite Icon.
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ArticleEuro 2024 – The figures, the fans and the brands
Who were the fans of the Euro 2024 in Germany, how many games did they watch, and what companies did they associate with the tournament? YouGov asked a thousand people.
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AnalysisMarket analysis: The sports apparel market of 2023
Our annual summary of the sports apparel market brings you global revenue and market-share development and a regional breakdown of 29 companies.
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News briefsMacron to sponsor its first MLS team
Macron will provide game sets and technical apparel to Major League Soccer team Connecticut United FC.
