Communities in the sporting goods industry – Page 3
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News briefsUEFA opens bidding for women’s soccer gear rights
UEFA has initiated a tender process to secure rights for match balls and apparel exclusively for its women’s competitions throughout the 2025-2030 period. Included in this cycle are five editions of the UEFA Women’s Champions League, the 2029 Women’s European Championship and various age-group tournaments. The tender process will kick ...
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News briefsAsics EMEA introduces a young exercise influencer team
Asics has announced the launch of what it claims is “the world’s youngest exercise influencer team.” Asics “Little Reminders” is a group of seven and eight-year-olds from across the UK who are on a mission to remind adults to exercise for how it makes them feel, not how it makes ...
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News briefsTwo Ten Footwear Foundation names new Board Chair and Vice Chair
US nonprofit Two Ten Footwear Foundation, which has been supporting the interests of employees in the US footwear industry since the 1930s, announced its new Board Chair and Vice Chair at the foundation’s Board of Directors meeting last month. Joe Preston, President & CEO of New Balance, succeeds David Kahan, ...
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ArticleTechnogym’s strong wholesale growth driven by three regions
Technogym achieved 42 percent growth in wholesales revenues in 2021 to €145.3 million, driven by South Korea, Thailand, Malaysia, Saudi Arabia, Turkey, India and the central-northern region of Europe. For the year, the Italian wellness company delivered 75 percent growth in net income attributable to shareholders at €63.1 million versus ...
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News briefs
Y-3 and Real Madrid collaborate, celebrate anniversaries
20 years of partnership between Japanese designer Yohji Yamamoto and Adidas on one side, 120 years of Real Madrid on the other. This year, Y-3 and Real’s anniversaries result in a collection that includes a limited edition jersey with hand-painted looking back numbers, as well as training sportswear and accessories. ...
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News briefs
Decathlon signs agreement with ADESP
According to CMDsport, Decathlon has signed an agreement on inclusivity, equality and sustainability with the Spanish Sports Association (ADESP). One of its programs is to mentor female managers in sports federations, another is to promote the employment of handicapped athletes, and yet others aim to have athletes test Decathlon products ...
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News briefsPolartec sponsors 3D design online training with Portland Apparel Lab
In October 2021, Polartec launched a partnership with 3D solutions provider Browzwear and is now pushing further into the 3D design space. Starting in April 2022, the fabric specialist is sponsoring three design courses by the Portland Apparel Lab (PAL) to certify designers in VStitcher software, an industry-standard program from ...
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News briefsNew Global Category Manager for cross training at inov-8
After an eight-year absence, Chris Melton has returned to British running, hiking and fitness brand inov-8 as the new global category manager for cross training. Starting March 14, he is also responsible for the sales of footwear and apparel in Central and South America. Source: innov-8 Chris Melton ...
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News briefsDecathlon partners with GIZ on sustainability efforts in Vietnam
Decathlon and the German Development Agency (GIZ – Deutsche Gesellschaft für Internationale Zusammenarbeit) will be collaborating this year on two joint initiatives to reduce the environmental impact of Vietnam’s garment and textile factories. The two joint projects are “Climate Protection through Sustainable Bioenergy Markets in Vietnam” (GIZ BEM) and “Fostering ...
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ArticleRatcheting up European store growth, Zumiez sees a path to break-even in the region
Elaborating on its recent strong growth outside North America, Zumiez said it intends to open 14 new stores in various European countries in 2022, including two new markets, to take its door count across the continent to 81 locations. They will be branded as Blue Tomato, the European banner of ...
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News briefsReebok signs American football star Myles Garrett
Reebok has entered into a long-term partnership with U.S. football star and Cleveland Browns defensive end Myles Garrett, which the brand says will energize Reebok’s lifestyle and performance categories in Classics, Running, Cross-Training and Heritage Basketball. As a Reebok athlete, Garrett will play a key role in key marketing campaigns ...
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ArticleAdidas sees sales continuing to fall in Q1 but is optimistic for the year
Adidas is projecting that its sales would decline by a mid-single-digit rate in the first quarter of 2022 as continued supply shortages due to Covid-19 lockdowns in Vietnam late last year are seen shaving some €600 million of its top line during the period. They already shaved €400 million from ...
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News briefsIntersport Germany continues to focus on growth
Expansion is right at the top of Intersport Germany’s agenda in 2022: the existing dealer network is being strengthened and further expanded with a significant investment program. An example is the opening of Intersport Stommen in Essen, Germany, on March 3, 2022. The sports retailer offers more than 850 square ...
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News briefsDecathlon’s largest German store opens in Cologne
Source: Decathlon Germany Decathlon Cologne-Marsdorf The expansion of the Decathlon store in Cologne-Marsdorf, which first opened in 2017, to a total of 8,500 square meters (bigger than a football field) has been completed. The remodeling created new indoor test areas with, among other things, space for a ...
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News briefs
PGA Tour announces multi-year partnership with Nobull as official training apparel and footwear
The PGA Tour and Nobull have announced a new multi-year partnership that designates Nobull as the “Official Training Apparel and Footwear of the PGA Tour and PGA Tour Champions” and the umbrella sponsor of PGA Tour Active through 2027. Nobull products will be available to players at tournaments throughout the ...
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ArticleiFit Health & Fitness raises $355 million in capital, names co-presidents
Months after abandoning a $650 million initial public offering due to unfavorable market conditions, iFIT Health & Fitness, formerly known as Icon Health & Fitness and parent of the NordicTrack, Weider and ProForm fitness brands, amongst others, has raised $355 million in capital from L. Catterton, the largest global consumer-focused ...
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News briefsAviron raises $18.5 million and hires COO
Toronto-based connected fitness company Aviron announced $18.5 million in Series A funding led by Chris Carey and Stripes, also an investor in the running brand On. Additional investment comes from Global Founders Capital, Formic Ventures and 24-Hour Fitness founder Mark Mastrov. Aviron is the developer of a gaming-led, smart rowing ...
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SponsoredSympatex – start making sense
Sympatex has learned one lesson in its multiple roles: collaboration is key and central to the company’s business model.
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ArticlePuma releases video with chess champion Carlsen for “Only See Great” campaign
In a video interview published on YouTube, the recently announced Puma ambassador and Norwegian world chess champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history. With the “Only See Great” campaign, Puma explores the ...
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News briefsGermans invest in home fitness
A representative study by the German Industry Association for Fitness and Health (DFIG) has found that home fitness continues to be a growth market in Germany. The Covid-19 pandemic has boosted the market, and this trend continues. The survey shows that: 50 percent of households in Germany purchased fitness ...
