Consumer insights from the sporting goods industry – Page 3
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News briefsDiving equipment market to grow at 7.5% CAGR by 2035
According to a new report by Allied Market Research, the global diving equipment market was valued at $3.5 billion in 2023 and is expected to reach $8.1 billion by 2035, a compound annual growth rate (CAGR) of 7.5 percent from 2024 to 2035. Growth is being driven by the increasing ...
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News briefsAre helmets about to be normal gear for every surfer?
Surfing has traditionally shunned helmets, but rising concerns about head trauma are changing attitudes in the sport. At this year’s Lexus Pipe Pro, an increasing number of Championship Tour surfers wore helmets, recognizing the risks posed by dense crowds and dangerous breaks over shallow reefs. While helmets remain optional at ...
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News briefsGlobal fitness equipment market to accelerate at a CAGR of 3% by 2033
According to a new report by research firm Allied Market Research, part of Allied Analytics, the global fitness equipment market is expected to reach $18.4 billion by 2033, representing a compound annual growth rate (CAGR) of 3.02 percent from 2024 to 2033. By type, the cardiovascular training equipment segment was ...
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ArticleGlobal survey on women’s sports calls for brand investment
According to a new global survey from Parity and SurveyMonk, women’s sports fandom is moving to the mainstream, and the gender gap is expected to narrow further in the coming years. However, more than half of the surveyed (53 percent on average) said that brands are not investing enough in ...
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ArticleDecline in golf apparel sales signals market shift
According to Golf Datatech (GDT), the latest figures reveal a notable downturn in golf apparel sales, signaling a shift in the market landscape. In March 2024, sales at both on- and off-course specialty stores plunged by over 10 percent compared to the same period last year. The first quarter of ...
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News briefsSwedish sporting goods sales decline 5.2% in Q1 2024
Sporting goods sales in Sweden declined by 5.2 percent during the period from January to March compared to the same period last year, according to Sportindex from the industry organization Svenskt Sportforum. All months showed a decrease in growth. In January, sales decreased by 6.1 percent, by 6.5 percent in ...
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C-Suite InterviewUlrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
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Infographics & Data2023 consumer trends: Demand for sustainability among Gen Z and Millennial fashion shoppers
See how 2023’s fashion choices are being reshaped by Gen Z and Millennials’ unique sustainability values.
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ArticleYouGov customer loyalty ranking 2024 Germany: Sport 2000 at the forefront
The latest German Customer Loyalty Ranking 2024 by market research company YouGov in collaboration with the Handelsblatt newspaper reveals the rising stars of the year in terms of customer loyalty across 33 categories. Sport 2000 came out on top in the overall ranking with an increase of 12.8 percentage points ...
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ArticleOpportunities ahead – WFSGI and McKinsey release 2024 report
2023 was a year of ups and downs. Despite facing challenges, WFSGI and McKinsey’s new Sporting Goods Report argue that it’s not all headwinds.
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ArticleGerman e-commerce sales bottom out
Consumers’ lower propensity to shop was once again reflected in significantly lower overall sales in German e-commerce in 2023, according to the German e-commerce association bevh. Gross sales of consumer goods fell by 11.8 percent to €79.7 billion for the first time in 2023, compared to €90.4 billion in the ...
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News briefsGolf in Spain keeps growing
The number of golf federation members in Spain reached nearly 300,000 (298,959) in 2023, 1.8 percent more than the previous year, of which 297,378 amateurs and 1,581 professionals, according to figures from the Royal Spanish Golf Federation (RFEG). Golf in Spain has experienced five years of consecutive growth, achieving a ...
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ArticleStockX reveals the most traded and fastest growing brands
StockX’s annual report entitled “Big Facts: Current Culture Index” was released on Jan. 17 and shows the most traded and fastest growing brands on the platform over the past year, including Asics, Ugg and Arc’teryx. The resale platform reached major milestones in 2023, surpassing 50 million lifetime trades, 15 million ...
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ArticleRussia faces 50% increase in prices for European sporting goods
In the foreseeable future, the price of European sporting goods can jump by 50 percent, owing to expensive logistics and other difficulties associated with returning foreign brands to the shelves, Marina Malakhatko, head of the retail department of Core.XP, a Moscow-based real estate firm, told local state news outlet Tass. ...
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News briefsGerman consumer sentiment deteriorates
After the consumer mood in Germany recovered at the end of 2023, consumers are once again more pessimistic about the future in the new year. This was revealed by the consumer barometer for January published by the German Retail Association (HDE), which is compiled monthly by the Handelsblatt Research Institute ...
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ArticleAliExpress publishes report on general online shopping landscape in Europe
AliExpress, the international online retail marketplace of Alibaba International Digital Commerce Group, has published its first Consumer Insights Report examining the online shopping landscape in Europe. The report surveyed consumers in France, Germany, Spain and the UK and aimed to uncover key trends and insights into European consumers’ online behavior ...
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ArticleStrava releases Year In Sport Trend Report, social connections most important
Strava has released its Year In Sport: The Trend Report, highlighting global trends among active people across all generations. It reveals that Generation Z’s behaviors and habits differ from other generations, but they also have different motivators, barriers and interests when it comes to staying active. For the report, Strava ...
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ArticlePolar releases “2023: Reflected”, showing physical activity, sports, and sleep trends
Polar Electro announced the release of its “2023: Reflected” report, revealing global activity, sports, and sleep trends. With walking emerging as the second most tracked activity globally, this year’s findings confirm the commitment to moderate-intensity physical activity to stay active and nurture personal wellness. Walking makes up nearly 16 percent ...
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News briefsAlibaba.com records rising demand for smart fitness and sustainable sports products
B2B e-commerce platform Alibaba.com recently published the most important trends among B2B buyers in the sports sector. The Chinese company found that the total number of orders for smart fitness products increased by 51 percent year-on-year (mid-October to mid-November 2023 compared to the same period in 2022). The most popular ...
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ArticleA year in review for padel
Source: Playtomic Global Padel Report 2023 Monitor Deloitte and Playtomic have released their second annual Global Pádel Report, available online, and the results are rosy. Some predictions The report considers that the post-Covid boom is over and that the “surge” in club and court constriction has continued. ...
