Consumer insights from the sporting goods industry – Page 7
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News briefsVolleyball emerges as the digital champion for 2022
The International Volleyball Federation (FIVB) has emerged as the leader among sports authorities in the 7th edition of the #SportOnSocial League Table, a social media performance benchmarking tool established every year by research, digital and creative agency Redtorch. FIVB ranked second last year when the top spot was occupied by ...
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News briefsNew survey reveals Millennials’ favorite brands
Investment bank Roth MKM announced the results of its 2023 Millennial Survey; a proprietary survey examining current trends, spending patterns and favorite brands across eight consumer categories, including apparel and footwear, and health and wellness. Some of the key findings for the sporting goods industry include: For the second ...
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Infographics & DataEuropean 2022 retail sell-out sales across outdoor segments
We bring you a breakdown of retail sell-out sales across six outdoor segments in 2022 across six European countries
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News briefsThe British exception when it comes to women exercising
Recent data from Strava have revealed that Gen-Z women (those aged 18-29) in the U.K. dedicate 11 percent more hours to physical activity than men in the same age group. When it specifically comes to running, which proves to be one of the favorite activities for this age group, women ...
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ArticleNew report on the impact of the decline in snow cover in Italy
In less than three years, Italy will be hosting the Milano Cortina Winter Olympics 2026, and some recent estimates are alarming. According to a new report by the Italian environmental group Legambiente, Italy’s ski industry heavily relies on artificial snow due to climate change. Nine out of ...
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News briefsNew research identifies female runners' safety concerns
Adidas surveyed 9,000 runners internationally to understand men’s and women’s experiences and perceptions of safety when running. 92 percent of women reported feeling concerned for their safety, with half (51%) afraid of being physically attacked, compared to 28 percent of men. Over a third (38%) of women have experienced physical ...
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News briefsGfK see 93 percent of Europeans on a spending freeze
In a recent study, market insights firm GfK shed light on the shopping behavior of European consumers in light of rising living costs and inflation. 93 percent of consumers in Europe have already adjusted their purchasing habits as household budgets are becoming tighter, according to the GfK comparison of 15 ...
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News briefsInternet spending continues to grow in the EU
In 2022, 91 percent of people aged 16 to 74 in the European Union used the Internet, according to data from the latest annual survey on the use of ICT in households and by individuals, released by Eurostat. The proportion of e-shoppers jumped from 55 percent in 2012 to 75 ...
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News briefsGolfers' spending in the UK increased 20% from 2014 to 2019
According to an independent report by Sheffield Hallam University’s Sport Industry Research Centre (SIRC), funded by The R&A, consumer spending on golf grew 20 percent in current prices from 2014 to 2019, which is real terms growth of 8 percent after accounting for inflation. The U.K. golf industry employs 63,826 ...
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News briefsSpanish bike-rental company has big plans
Rookfy, a bicycle-rental platform in Spain, enjoyed a satisfactory debut last year, according to chief technology officer Santiago Alonso, who spoke with CMDsport. The young company has recently added the retailer Escapa to its marketplace and joined the Spanish Association of Brands and Bicycles (Ambe). In an interview with Joanseguidor.com, ...
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News briefsDecathlon Spain dominates in mountain sports
When it comes to e-commerce in mountain sporting goods Decathlon reigns supreme in Spain. Drawing from Google analytics and data gathered by the SEO company Sistrix, CMDsport has evaluated the performance of the country’s top e-tailers with a list of 32 best-selling product types, such as tents, skis, ski boots, ...
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News briefsSport at work in France is a good idea, in theory
According to a recent study by Medef, the leading network of entrepreneurs in France, and the Toluna-Harris Interactive Institute, 92 percent of company executives and 93 percent of employees consider that sport in the workplace is either “a good thing” or “a very good thing.” However, only 13 percent of ...
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ArticleWHO/OECD report highlights financial and health costs of physical inactivity in Europe
A new report from the World Health Organization (WHO), produced in collaboration with the Organisation for Economic Co-operation and Development (OECD) and with funding from the European Union, highlights the impact that increasing physical activity levels would have on the health of the population and the economy in the continent. ...
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Infographics & DataSporting goods deals 2016-2021
What was the average deal size and which category had the most deals 2016-2021? Find out in our latest interactive graphic.
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News briefsThe market for golf equipment will continue to grow, albeit at a slower pace
According to a recent 171-page report by Technavio, titled “Global Golf Equipment Market 2023-2027,” the global golf equipment market is forecasted to grow by US$1,418.41 million from 2022 to 2027. While the market size is growing, however, the growth momentum will decelerate during this forecast period, with a decline of ...
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ArticleeBay Recommerce Report shows users find financial value in used goods
eBay has released its third annual Recommerce Report, which examines what drives sellers and buyers to participate in the sale of used goods. The latest report (for 2022) also marks the first time eBay has conducted a separate survey exclusively for buyers. Both sellers and buyers are turning to resale ...
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News briefsPádel takes the lead in Catalonia
The battle of racquet sports is hot in Catalonia, according to CMDsport. Back in 2019, for the first time, the ranks of the Catalonian Pádel Federation swelled past those of the Catalonian Tennis Federation. Tennis surged again thereafter but has since fallen behind again. For the past two years the ...
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News briefsNew figures from German Retail Association paint mixed view of 2023
Almost half of the retail trade in Germany expects sales to be at or just above last year’s level, about a third expects them to be slightly below it, and 18 percent expect a significant decline. These are the results of a recent survey of around 900 retail companies by ...
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News briefsPickleball’s U.S. overseer reports on 2022
USA Pickleball, the sport’s governing body in the U.S., has published its annual growth report for 2022. The body’s membership rose by 29.4 percent, from 53,110 to about 68,697. North American pickleball courts in its Places2Play database rose from 9,167 to 10,724; a growth rate of about 130 per month. ...
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News briefs2022 confirmed as a bleak year for U.K. businesses
The number of profit warnings issued by U.K.-listed companies in 2022 increased by 50 percent year-on-year, with record levels of these warnings citing rising costs, according to EY-Parthenon’s latest Profit Warnings report (member firm of Ernst & Young). In total, 305 profit warnings were issued in 2022, an increase ...
