The Bic Sport brand will disappear by year-end

2020-10-20T09:33:00

Bic Sport, the leading French surf hardware brand, will soon disappear after more than 40 years. The brand will be renamed Tahe, following its acquisition two years ago by Tahe Outdoors. Bic Sport branded products will not be available after the end of 2020, or earlier if stocks are exhausted ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.