This is how the sporting goods industry deals with CSR & Sustainability – Page 5
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ArticlePuma, Mercedes AMG Petronas and Ræburn launch upcycling collection
Puma has entered into a collaboration with the Mercedes-AMG Petronas Formula One team (MAPF1) and Ræburn, a London-based creative studio known for reusing surplus materials. Source: Puma MAPF1 x Ræburn / George Russell Within the scope of the partnership, the trio is mainly drawing on Ræburn’s upcycling ...
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News briefsBluebella launches campaign with Team GB Women’s Rugby
Bluebella has launched a new campaign featuring the stars of the Team GB women’s Olympic rugby team. With Paris 2024 starting at the end of July, Team GB Rugby Sevens players Jasmine Joyce, Celia Quansah and Ellie Boatman have teamed up with the underwear brand’s #StrongIsBeautiful campaign to encourage girls ...
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News briefsParis to host International Summit on Sport and Sustainable Development
French President Emmanuel Macron and the President of the International Olympic Committee (IOC), Thomas Bach, have proposed to hold an International Summit on Sport and Sustainable Development on the eve of the Opening Ceremony of the Paris 2024 Olympic Games. The Summit will be held on July 25 from 5 ...
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News briefsCisalfa Sport partners with Special Olympics Italia
Italian retailer Cisalfa Sport will support Special Olympics Italia in 2024. Special Olympics is a global non-profit that provides sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities. The organization was founded in 1968 by Eunice Kennedy Shriver, a member ...
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News briefsMore sustainable movement in the wetsuit market: Billabong introduces Upcycler program
After years of Patagonia producing neoprene-free wetsuits made from natural Yulex rubber, Alpkit recycling its wetsuits into new neoprene since 2023, Decathlon recently starting to produce wetsuits made from Yulex100 and Quiksilver just announcing that it is upcycling wetsuits into sunglasses, Australian surf and lifestyle brand Billabong has now introduced ...
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ArticleDecathlon’s extra-financial FY23
Decathlon has released the 2023 edition of its Declaration of Extra-Financial Performance (DPEF), reviewing its measures regarding ESG (environmental, social and governance). The details sprawl over more than 240 pages. The CEO’s introduction suggests that the salient points are the staff training, “equity,” and “internationalization,” the value chain, and environmental ...
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News briefsCrocs releases Comfort Report and extend net zero to 2040
Crocs has released its third annual Comfort Report, highlighting the company’s progress in corporate responsibility, including initiatives in social responsibility and sustainability. In the report, the company claims to have reached a “milestone” in material innovation by exceeding a monthly average of 20 percent bio-circular content in its proprietary Croslite ...
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ArticleAsics’ Gary Raucher: “Our role in society is inspire people to move”
SGI Europe spoke to Gary Raucher, Executive Vice President, Head of Product, Marketing, and Merchandising at Asics, about the brand’s influential role in promoting physical and mental health through sport.
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Infographics & DataPhysical inactivity among adolescents and adults
The latest data from the World Health Organization (WHO) highlights a significant global challenge: adolescents and adults are not meeting recommended physical activity levels.
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ArticleCanopy’s Pack4Good initiative wins over fashion giant Inditex
Inditex has joined Canopy’s Pack4Good campaign. Through the campaign, the partners aim to focus on sustainable alternatives to the deforestation of ancient and endangered forests, including recycled pulp and paper, next-gen solutions and FSC certification. Inditex committed to CanopyStyle a decade ago to stop using ancient and endangered forests for ...
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News briefsFoot Locker relaunch the FLX Rewards Program
Foot Locker unveiled an enhanced FLX Rewards program and announced upcoming upgrades to its mobile app, marking key milestones in the company’s Lace Up strategy, its strategy to drive sustainable and profitable growth. Based on extensive consumer insights, the revamped FLX Rewards program introduces FLX Cash, which allows customers to ...
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News briefsQuiksilver upcycles wetsuits to sunglasses
Quiksilver will drop 150 pairs of sunglasses made from upcycled wetsuits, a limited-edition series created with French eyewear producer Oceneo. The eyewear line is the latest result of the board sports brand’s Take Back program, launched in 2022 to support research into developing a collection and recycling system for used ...
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C-Suite InterviewPentland’s Simon Rowe: “We have a responsibility to drive change”
Pentland Brands is on a mission to get people moving. Discover how their sports brands like Speedo and Canterbury want to help 100 million people to be more active.
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ArticleGlobal decline of physical movement and how the sporting goods industry can take up this challenge
The global decline in physical activity poses serious health risks, and the sporting goods industry is uniquely positioned to address this challenge through innovative initiatives.
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ArticleDriven by purpose: the social impact of sport
Sport is a powerful force for positive social change, promoting inclusion, teamwork, and mental wellbeing. From grassroots initiatives to global campaigns, leading brands like Nike, Puma, and Adidas are using their platforms to foster community, support equality, and champion important social causes.
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ArticleWhich sports brands are among Time Magazine’s most sustainable companies?
Time Magazine and data intelligence platform Statista have created a list of what they consider the world’s most sustainable companies for 2024. So, how are sports brands, companies and retailers ranked? Several companies qualified for the list, and one brand performed so well in sustainability that it ranked third ...
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ArticleWFSGI CEO Emma Zwiebler: “We need to tackle the physical activity crisis by harnessing the power of our industry”
Physical inactivity is on the rise, posing a major threat to public health and the sporting goods industry.
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News briefsWFSGI and sporting goods companies react to WHO’s inactivity data
According to the WHO, 31 percent of adults are “inactive” and “not meeting the recommended levels of physical activity (just 150 minutes of moderate exercise per week).” This figure, it predicts, will at the current rate of change rise to 35 percent by 2030. It stood at ...
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News briefsWell−being on top of Asics’ sustainability agenda
With the release today of its 2023 sustainability report, Asics reveals how prioritizing mental and physical well-being is helping to drive its sustainability agenda across a range of material topics from supply chains to climate action. Key examples include: Raising awareness of the global gender gap ...
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News briefsSuperfeet partners with organization to prevent injuries in workplace
Insole maker Superfeet announced that it partnered with workplace injury prevention solutions provider Work Right NW (North West) to offer insoles as part of Work Right’s injury prevention program. The new partnership is meant to improve employee safety in the industrial workplace by providing workers access to the right insoles ...
