This is how the sporting goods industry deals with CSR & Sustainability – Page 5
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News briefsWell−being on top of Asics’ sustainability agenda
With the release today of its 2023 sustainability report, Asics reveals how prioritizing mental and physical well-being is helping to drive its sustainability agenda across a range of material topics from supply chains to climate action. Key examples include: Raising awareness of the global gender gap ...
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News briefsSuperfeet partners with organization to prevent injuries in workplace
Insole maker Superfeet announced that it partnered with workplace injury prevention solutions provider Work Right NW (North West) to offer insoles as part of Work Right’s injury prevention program. The new partnership is meant to improve employee safety in the industrial workplace by providing workers access to the right insoles ...
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ArticleAltor buys Renewcell and starts Circulose
Swedish textile recycling company Renewcell, founded by innovators from Stockholm’s KTH Royal Institute of Technology in 2012, has been looking for a new owner to safeguard and advance its patented process to produce Circulose pulp from 100 percent textile waste ever since it filed for bankruptcy in February 2024. The ...
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News briefsArena and Healthy Seas team up again
For the second consecutive year, Arena and Healthy Seas are continuing their partnership, which is committed to the health and protection of our waters. Healthy Seas is a foundation dedicated to safeguarding the world’s oceans and seas through three key pillars: clean-up education marine waste prevention Their primary ...
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ArticleNew UK report shows physical and mental benefits of surfing
According to the UK Surfing and Health 2024 Report, released on International Surfing Day (June 15) by the University of Bristol in partnership with The Wave, there is a positive correlation between surfing and better self-reported physical and mental well-being. Those who reported better physical and mental ...
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News briefsSGS Announces net-zero transition plan
SGS, one of the world’s largest testing, inspection and certification companies, announced its net-zero transition plan. In this plan, SGS commits to achieving net-zero greenhouse gas emissions by 2050. As part of this goal, the company is targeting a 46 percent reduction in absolute Scope 1 and Scope 2 emissions ...
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News briefsDecathlon manufactures natural rubber wetsuits with Yulex
Decathlon has started to produce wetsuits in a material called Yulex100. This material was developed in collaboration with the American company Yulex, which specializes in the research and production of natural latex and rubber alternatives. This neoprene-like material contains no synthetic rubber. In addition, the natural rubber used in Decathlon ...
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News briefsPuma to become main sponsor of Nürnberg Pride
Puma will continue to be the main sponsor of Christopher Street Day Nürnberg e.V., an organization that campaigns for the rights of the queer community in the metropolitan area of the German city of Nuremberg, and accompany it at a variety of events during the Nürnberg Pride weeks this July ...
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ArticleAre compostable sneakers soon ready for mass production?
In late April, Puma announced it would make a commercial version of its Re:Suede 2.0 compostable sneaker. The brand created 500 pairs of its Re:Suede sneaker in 2021 as an experimental project, then asked volunteers to wear them for half a year to test comfort and durability. Now, the brand ...
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News briefsSkechers donates more than $11m to animal welfare through BOBS
Skechers has raised a total of $11 million in donations through the sale of its BOBS from Skechers collection, which has helped rescue and support over 2 million animals in need since its launch in 2015. To celebrate this milestone, the company has launched a month-long celebration that includes pet ...
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ArticleTecnica Group receives SIS Eco Award for Recycle Your Boots
At the annual conference of the German Ski Association (DSV), the SIS Eco Award, endowed with €7,500, was once again presented – this year to Tecnica Group SpA for its Recycle Your Boots project. The Safety in Skiing Foundation (SIS) was looking for sustainable projects that implement resource conservation and ...
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News briefsActive Apparel Group implements environmental management system to reduce carbon footprint
Active Apparel Group (AAG), a manufacturer of activewear and swimwear, has announced a significant step towards sustainability with the implementation of an Environmental Management System (EMS). Adhering to the ISO14001 Standard Framework, AAG aims to reduce its environmental impact through structured targets and strategies across its operations in China, Australia, ...
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News briefsAdidas CEO faces backlash over use of kangaroo leather amid protests at annual meeting
Adidas CEO Bjørn Gulden is facing scrutiny over the company’s use of kangaroo leather following a protest at the annual general meeting. Activists from Animal Rebellion disrupted the event with signs declaring, “Kangaroo leather is cruel,” highlighting the contentious issue surrounding the use of wild Australian animals for products. Australia’s ...
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ArticleCanada Goose’s new Creative Director's first campaign pays tribute to Jane Fonda
Canada Goose has appointed designer Haider Ackermann as the company’s first Creative Director. He is considered a luminary in the fashion industry and is celebrated worldwide for his talent in defining modern design. The Colombian-born French designer will be based in Paris and will work alongside Chairman and CEO Dani ...
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News briefsDecathlon partners with Recyc’elit to advance textile recycling and sustainability in the Industry
Decathlon has reinforced its commitment to sustainability by partnering with Recyc’elit, a pioneering startup specializing in the recycling of complex textiles. Founded in Lyon, France, in 2020 by PhD scientists Karim and Raouf Medimagh, Recyc’elit has introduced a technology for separating materials such as polyester, elastane, and polyamide, enhancing the ...
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News briefsCrocs expands ‘Old Crocs. New Life’ program nationwide to promote sustainability in footwear
Crocs has relaunched its ‘Old Crocs. New Life’ shoe takeback program, expanding the initiative to include all retail and outlet locations across the US, except in Hawaii and Puerto Rico. The program invites individuals to deposit Crocs shoes of any condition into collection boxes or send them ...
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News briefsEbay introduces feature to streamline pre-owned sales
Ebay has introduced a ’click-to-resell’ feature, enhancing the ease with which users can list their pre-loved clothing on the platform. This innovation is part of Ebay’s strategy to position itself as a leader in the recommerce clothing market, providing a seamless method for reselling fashion items and advancing product circularity. ...
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News briefsKylian Mbappé kicks off Nike’s “Victory Mode” tour
Kylian Mbappé, with his namesake Inspired By KM foundation, partnered with Nike on May 5 to host a multi-sport event for young athletes in Paris that kicked off Nike’s “Victory Mode” tour. The French football icon, who currently plays for PSG, is also a Nike ambassador. More than 2,000 youth ...
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News briefsUnder Armour introduces first product made with Neolast stretch fiber
Under Armour is introducing the Vanish Pro Training Tee, the brand’s first product made with Neolast. The new shirt, part of its Vanish training franchise, will make its commercial debut on May 13. Announced for the first time in January 2024, Neolast is meant as a high-performing alternative to elastane ...
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ArticleCanada’s Competition Bureau launches investigation into Lululemon’s environmental claims
Canada’s Competition Bureau has announced a formal investigation into Lululemon’s environmental assertions featured in its marketing campaigns, following allegations of misleading practices. Marianne Blondin, a spokesperson for the bureau, confirmed the probe to Canadian broadcaster CBC. Stand.earth, an advocacy group leading the charge, has accused Lululemon of engaging in greenwashing, ...
