This chart shows the DTC-share of total net revenues in Q3 2020 vs Q3 2019. This chart can be downloaded as JPG, PNG or PDF.
Read the full analysis about the Q3 2020 results from Adidas: Digitalization helps Adidas to recover
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The FIFA’s president’s desire for more power, influence and revenue does not seem to stop after the World Cup in Qatar. According to an exclusive report by The Daily Mail, Gianni Infantino would like the FIFA World Cup to be held every three years instead of the current four. No ...
The brand will be a premium partner of the tournament until 2030.
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
Consumers in 2023 pivot to secondhand goods and repair services, championing sustainability while navigating economic pressures. This focused insight reveals a growing trend that’s reshaping consumer spending and driving the demand for longevity and environmental responsibility in all products.
Decathlon, the world’s largest sports retailer and the third most popular sports brand globally, has undergone a remarkable evolution. With a bold rebrand, strategic digital innovations, and key partnerships in global sports events, the company is redefining its place in the sports industry and shaping the future of retail.
China’s athleisure market forecast: Projected to reach $82.8 billion by 2024, highlighting key growth drivers and consumer trends.
Intelligence, analysis and advice for the global sporting goods industry.
