All Distribution articles – Page 10
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News briefsTriathlon apparel brand Tri-Fit makes its international debut
Tri-Fit, an Australian triathlon clothing brand, is expanding to the global market. Tri-Fit was originally created by Simon Bennett in 2013 in Sydney as a group fitness facility aimed at endurance athletes. In 2017, when Bennett was joined by his friend, triathlete and Ironman finisher Dan Evans, the brand shifted ...
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ArticleIndustry Spotlight: Focus on new target groups, supply chain challenges and retail relationships
25 brands presented their new products at the Sport & Outdoor Media Day in Munich. The event organized by Mandel PR in the ”Kohlebunker” near the MOC (Munich Order Center) was one of the first major industry gatherings in Germany since the start of the Covid crisis. We took the ...
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News briefsTréndico is entering the phygital era
Tréndico Group will be taking “all necessary steps” to bring its Atleet and Foot on Mars stores into the “phygital” (physical + digital) realm. Speaking to CMDsport, group CEO Carlos Tejeda laid out the rationale as follows: “The main changes in the market are generated by the consumer, and right ...
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ArticleRussian footwear market faces a crisis
The Russian market is braced for major turbulence after dozens of footwear brands pulled out of the country following the Russian invasion of Ukraine and the subsequent introduction of international sanctions. Adidas, Nike and Puma have joined the long list of international brands that have quit the country’s market, along ...
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News briefsRYU hires international sales consulting firm to lead global sales
RYU Apparel (Respect Your Universe), a Vancouver-based athletic apparel and accessories brand, has hired Washington State-based DJM Sales Consulting to lead global sales and oversee the company’s wholesale strategy. Known for its customer-focused approach, DJM has developed sales strategies for Red Bull North America, TenTree, Oberalp Group and other global ...
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News briefsPentland goes direct for Speedo in Germany
Swimwear brand Speedo, part of Pentland Brands, which also owns the Berghaus, Canterbury of New Zealand, Endura, Ellesse, SeaVees and Mitre brands, has announced that it will return to a direct-to-retail business model in Germany. As one of the largest markets for swimwear in Europe – worth €486 million in ...
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News briefsCraft and Speedo end distribution partnership
After almost 15 years of successful sales of the Speedo brand in Scandinavia, Craft of Scandinavia AB and Speedo have ended their distribution partnership, with Speedo announcing a new distributor for the market. Craft says the move allows it to focus fully on its own brand, which has shown strong ...
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News briefsABG partners with New Guards for Reebok in Europe
Authentic Brands Group (ABG) has appointed Milan-based luxury fashion manufacturing and distribution holding company New Guards Group as its operating partner for the Reebok brand in Europe. Under the agreement, New Guards, which is owned by U.K.-based international e-commerce company Farfetch Limited, will operate retail stores and e-commerce for the ...
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News briefsNew sales manager for Arena Germany and Austria
Source: Arena Oliver Pfaff Italian swimwear specialist Arena has hired Oliver Pfaff as sales manager for Germany and Austria. Pfaff comes to Arena with a broad range of experience: For the last three years, he was head of key account management for the eyewear brand Marcolin; before ...
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News briefsAvia is returning to Spain
According to DiffusionSport, Avia is returning to Europe, and specifically to Spain, after an absence of about a decade. To this end, the American brand of athletic footwear has secured a licensing and distribution deal with Sandsock S.L., a firm in Barcelona. Sandsock has since presented Avia’s collection for summer ...
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News briefsNew Bleckmann distribution center opened in the U.K.
Bleckmann, a leading Dutch provider of supply chain management services to the fashion and lifestyle market with customers such as Gymshark and Superdry, among many others, has opened a new fulfillment center in Lutterworth, its fourth location in the U.K. The brand new building at Magna Park has a floor ...
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News briefs
Varlion finds a distributor in Sweden
Varlion, the Spanish producer of pádel racquets, has opted not to set up a branch office in Sweden and entrust its distribution there to Active Brands Group. According to founder Felix Regalia, who spoke with the Swedish trade publication SportFack, the accompanying marketing plan is simple: argue that Varlion’s products ...
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News briefs
Julbo takes over its distribution in Spain, hires an international sales manager
Julbo is severing ties with Esportiva Aksa, its partner of many years in the Spanish market, and taking charge of its own distribution in the country. To this end, the French optical brand has hired two executives: Brian Sánchez Vigara and Roger Puig Ventura. Julbo is in addition looking to ...
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News briefs
New partner for Reebok in Mideast and Africa
Al Boom Marine (ABM) has been selected by the Authentic Brands Group (ABC), as the future operating partner for Reebok in the Gulf states, the Middle East (including Iraq and Lebanon), and North Africa (including Algeria, Egypt and Morocco). ABM, a 35-year-old company based in Dubai that belongs to Scope ...
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News briefsBike24 launches online shops in Italy and France
As part of its international expansion, Bike24, a German-based e-commerce bike platform listed on the stock exchange since mid-2021, has launched country-specific webshops in France and Italy, two major European cycling nations. It previously made a similar move in Spain, more than doubling its sales in the country. The company ...
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News briefsFrance is Inov-8’s newest direct market
Source: Inov-8 Emmanuel Fedon The U.K.-based running, hiking and fitness brand Inov-8 has added France to its portfolio of European direct markets, led by Emmanuel Fedon as sales manager. Fedon lives in Annecy and brings two decades of sports industry experience to the role. He previously worked ...
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News briefs
Koch is pushing Sting box gloves in Europe
Franz Koch, a German entrepreneur who has spent some 35 years in the sporting goods industry, is taking on the distribution in Europe of Sting, an Australian brand of boxing gloves and other products. He will also help a Taiwanese fitness equipment manufacturer, GooHoo, to grow in the region. Founded ...
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News briefs
PureGym enters the U.S. market
PureGym, the U.K.-based operator of affordable fitness clubs, has opened its first gym in the U.S., located in Tysons Corner, Virginia. It will be followed by two others shortly in Springfield, Virginia and Elkridge, Maryland. Franchising is a possibility going forward. Memberships start at $9.99, with no long-term contractual obligations. ...
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News briefsChange of leadership at Chris Sports
Christian Bättig, owner and founder of Chris Sports, a Swiss importer for numerous sports and bike brands for Switzerland and some other countries, has handed over the reins of management to the company’s previous chief financial officer, Andreas Guglielmo, effective Jan. 1. Guglielmo has been with Chris Sports for more ...
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News briefs
New Reebok licensee for Greater China
Tristate Holdings, a licensee of the Authentic Brands Group (ABG) for its Nautica and Spyder brands, has been selected as the licensee for Reebok in China, Hong Kong, Macau and Taiwan after its takeover from the Adidas Group. It will manage all wholesale and retail operations for Reebok in the ...
