All Equality & Diversity articles
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News briefs
WTA and PIF introduce comprehensive maternity program
Eligible WTA players will, for the first time, receive paid maternity leave for up to 12 months.
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Article
Women in leadership in the sporting goods industry 2024
Women in sporting goods leadership are making gains, but progress is slow. Our 2024 report reveals where the industry stands—and what still needs to change.
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Article
Trump’s many executive orders – and some potential effects
US President Trump has already issued a number of executive orders (EOs) since his recent swearing-in. Join us for a selective review.
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Article
Puma recognized as Top Employer for sixth time
The Top Employers Institute has once again named Puma a “Top Employer”. In the survey Puma has received recognition from employees in all regions and from its 50 subsidiaries. SGI Europe wanted to know why Puma is so successful in this.
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News briefs
UEFA launches new strategy to support women’s football
The new strategy builds on the success of UEFA’s previous plan for women’s football, Time for Action, launched in 2019.
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News briefs
Women-specific football shoe manucfacturer Ida Sports has closed a new funding round
Ida Sports, which has produced women specific football shoes since 2020, has now gained support from well-known Michele Kang’s Kynisca Sports Int’l.
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News briefs
Allyson Felix launches company to empower women
Felix is joined by business partner and brother Wes Felix and sports executive Cosette Chaput.
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News briefs
Sport England invests £120 million to promote inclusive talent pathways in sports
The announcement comes after Team GB won 65 medals at Paris 2024.
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News briefs
Cisalfa Sport partners with Special Olympics Italia
Italian retailer Cisalfa Sport will support Special Olympics Italia in 2024. Special Olympics is a global non-profit that provides sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities. The organization was founded in 1968 by Eunice Kennedy Shriver, a member ...
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Article
On releases impact progress report 2023
On has released the 2023 edition of its Impact Progress Report on ESG, laying out 24 external goals, “multiple” internal goals and 12 “foundational goals.” It says three pillars stand on this foundation: social impact (human rights in labor policy), innovation in materials and processes (to reduce environmental effects) and ...
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Article
Decathlon France raised revenues, focused on circularity in FY23
Decathlon France generated €4.752 billion (VAT and other taxes included) in full-year 2023, according to its year-end round-up. This represents a rise of 1.24 percent from 2022 and of 22.52 percent from 2019, the year before the lockdowns. France accounted for about a quarter of Decathlon’s worldwide sales, which, by ...
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Article
Decathlon rebrands to 'ignite global passion for sport'
Source: Decathlon Decathlon’s new brand ID Decathlon has launched a sweeping brand transformation, unveiling its new identity and mission to ignite the spirit of play worldwide. The multi-specialist sports brand introduced its “Orbit” logo alongside the mantra, “Move People Through the Wonders of Sport,” signaling a fresh ...
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News briefs
Paris 2024 will celebrate full gender parity
The International Olympic Committee (IOC) has announced that the upcoming Olympic Games Paris 2024 is set to reach full gender parity on the field of play. For the first time in Olympic history, quota places have been equally distributed to female and male athletes (50:50). The IOC’s commitment to gender ...
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C-Suite Interview
Maria Valdes: Diversity, equity and inclusion are core values for a brand’s success
Puma’s Chief Product Officer talks in an exclusive SGI Europe interview about overcoming biases in the sporting goods industry.
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Article
International Women’s Day: Sport is making progress and still has a long way to go
Women have gained more visibility and relevance in sports, but what impact does this have?
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C-Suite Interview
Empowering women in sports: Insights from Kari Traa’s GM
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
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C-Suite Interview
Ulrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
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News briefs
Adidas launches foundation to drive social and environmental impact
Adidas introduces the Adidas Foundation, an initiative aimed at consolidating and amplifying the company’s commitment to community impact. The Adidas Foundation is structured around three key pillars: “People,” “Planet,” and “Relief.” This means that the foundation will implement programs focused on anti-discrimination, sport for development, and inclusive access to sports ...
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Infographics & Data
Women’s sports lead online search 2023
Which women’s sports have soared in search? What athletes have captivated the digital world? Discover the worldwide popularity of women’s sports in online searches in 2024.
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News briefs
Rossignol supports promoting more diversity with limited edition ski model
Source: Business Wire Rossignol launches limited-edition ski to support increased diversity in the outdoors. French ski manufacturer Rossignol announced its new charitable ski initiative in the US in partnership with the Share Winter Foundation and renowned contemporary artist Ya La’ford. For over a year, Rossignol and Share ...