All about events in the sporting goods industry – Page 2
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News briefsInaugural Olympic Esports Games to be hosted in Saudi Arabia
The IOC has announced that the first Olympic Esports Games 2025 will be hosted in the Kingdom of Saudi Arabia.
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ArticleRyder Cup 2023 reportedly generated €262 million for the Italian economy
The 2023 Ryder Cup at Marco Simone Golf and Country Club in Rome boosted economic activity in Italy by €262 million, according to a report by researchers from Sheffield Hallam University’s Sport Industry Research Centre (SIRC). The figure marks a record for a Ryder Cup held in Europe and an ...
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ArticleMichael Johnson launches new athletics league
American athletics legend and Olympic gold medalist Michael Johnson has launched a new league. It will be known as Grand Slam Track (GST). The professional track league, officially unveiled on June 18, will bring together 96 of the sport’s fastest stars in four annual Slams across four global cities during ...
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News briefsParis to host International Summit on Sport and Sustainable Development
French President Emmanuel Macron and the President of the International Olympic Committee (IOC), Thomas Bach, have proposed to hold an International Summit on Sport and Sustainable Development on the eve of the Opening Ceremony of the Paris 2024 Olympic Games. The Summit will be held on July 25 from 5 ...
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News briefsShops 1st Try relocates
After ten years, Shops 1st Try, Europe’s largest B2B snowboarding demo, is moving 35 kilometers from Alpbachtal to a new location in Hochfügen in Austria’s Ziller Valley. The date remains the same: January 19-21, 2025. The new location is divided into two areas: the On-Snow Demo and Exhibition Area in ...
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ArticleLA28 announces updated master plan for Olympic and Paralympic venues
The Organizing Committee of the Olympic and Paralympic Games LA28 has revised and published the master plan for the venues. Almost all disciplines will take place in the greater Los Angeles area – with the exception of the canoe and softball competitions, which will be held in Oklahoma City. Overview ...
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ArticleShaun White launches first-ever professional halfpipe league
Source: Mike Dawson Announcement of The Snow League in Cannes Three-time Olympic gold medalist and entrepreneur Shaun White has announced the first professional winter sports league for snowboard and freeski halfpipe competitions called The Snow League, which will launch with its first event in the USA in ...
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News briefsInitial sports program for Winter Olympics 2030
Following a recommendation by the Olympic Program Commission, the International Olympic Committee (IOC) Executive Board has proposed the following seven sports for the initial sports program of the Olympic Winter Games 2030: biathlon bobsleigh curling ice hockey luge skating skiing All seven sports have been part of the ...
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ArticleX Games plans to launch innovative X Games League
X Games is set to launch a bold new global team-based format in 2026. Backed by MSP Sports Capital (MSP), a portfolio company of Najafi Cos., the new X Games League (XGL) will provide a year-round international competition calendar for the X Games that will allow athletes to earn compensation ...
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ArticleIOC might be losing a big sponsor
Toyota plans to end, or not renew, its sponsorship deal with the International Olympic Committee (IOC) once the Paris Games are over, according to Japan’s Kyodo News. The deal, worth some $835 million, is reportedly the IOC’s largest. Toyota is one of 15 companies in The Olympic Partner (TOP) program, ...
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ArticleWill longboarding surf into the LA 2028 Olympics?
The International Surfing Association (ISA) has proposed the inclusion of longboarding in the LA 2028 Olympics alongside the already approved shortboarding event, with a decision expected by the first quarter of 2025. This push aligns with the ISA’s vision for broadening the Olympic surfing program and capitalizes on the growing ...
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ArticleParis 2024 to generate €9 billion for host region, new study reveals
The economic impact of Paris 2024 in the Île-de-France region between 2018 and 2034 is estimated at between €6.7 billion and €11.1 billion over the 17-year period, namely an intermediate scenario projecting a “net injection” of €8.9 billion. The figures were revealed in a new independent study from the Centre ...
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ArticleAlipay+ launches football carnival across Asia for Uefa Euro 2024 celebration
Alipay+, the mobile payment and digitalization technology arm of Ant International, is set to kick off an offline football carnival spanning Asia, aligning with Ant International’s global campaign for Uefa Euro 2024. Commencing on April 26 and spanning two months across four major Asian cities, the festivities aim to captivate ...
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ArticleEsports World Cup with record purse of $60 million
Are you sleeping on e-sports? In an unprecedented move signaling a monumental leap for competitive gaming, the Esports World Cup Foundation (EWCF) has unveiled plans for the inaugural Esports World Cup (EWC) with a staggering prize pool exceeding $60 million. This historic announcement sets a new benchmark ...
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News briefsUK Athletics, London Marathon Events and Great Run Co. launch joint venture
UK Athletics, London Marathon Events and The Great Run Company have announced the creation of Athletic Ventures, a new joint venture that is set “to transform the future and growth of athletics in the UK and to deliver major athletics events.” Athletic Ventures is launching ahead of this year’s London ...
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News briefsFiera Bolzano announces date for Prowinter 2025
Following the conclusion of the seventh edition of the Prowinter Ski Rental Summit powered by ITASnow on April 12, 2024, Fiera Bolzano has now announced the date for the Prowinter 2025 winter sports trade show. The three-day B2B event will take place from Jan. 13 to 15, 2025, at the ...
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News briefsLocal revenues up at this season’s Spain SailGP
According to Deloitte, as reported by Palco23, the “economic impact” of the most recent Spain Sail Grand Prix – event five of 13 in SailGP’s fourth season, held in Cádiz on Oct. 14–15 of last year – was 77 percent greater than the previous one. The catamaran race generated €93.7 ...
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News briefsNew global partnership in running business conferences
European Athletics, Running Industry Alliance (RIA) and Running USA have announced a new partnership aimed at enhancing the global running industry’s business landscape. As part of this strategic alliance, the three running business conferences that each organization stages annually or biennially will support each other in terms of content, cross-promotion, ...
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News briefsEnd of an era: World Athletics pays track&field gold medalists at 2024 Olympics
In a historic move, World Athletics has announced plans to award prize money to gold medalists in track and field events at the upcoming 2024 Olympics in Paris, marking a significant departure from traditional Olympic practices. A total of $2.4 million has been allocated for prize money at the 2024 ...
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News briefsVogue to host fashion show to kick off Paris Olympics
Fashion magazine Vogue has unveiled plans for a one-off fashion show to celebrate the Paris Olympics that will bring together some of France’s leading luxury brands ahead of the sporting mega-event. The outdoor fashion show will take place in Paris’ Place Vendome on June 23, International Olympic Day, about a ...
