All Fitness articles – Page 4
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News briefsAdidas partners with Bumble to tackle “gymtimidation”
Adidas has unveiled a partnership with online dating and networking application Bumble to tackle so-called “gymtimidation,” or intimidation felt at the gym, which can become a barrier to training for athletes at all levels. A new Adidas interest badge, called “Gym buddy,” can now be added to profiles via Bumble, ...
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News briefsXponential updates FY23 operating highlights
US-based Xponential Fitness, Inc., a global franchisor of boutique fitness brands, which generated $1.4 billion in systemwide sales and 16 percent same-store sales growth in 2023, has updated its FY23 operating highlights. This includes an increase in the number of studios to 3,062 and total licenses to 6,255 across ...
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News briefsPolar opens its ecosystem to other product segments
Polar Electro has unveiled a new partnership with the German premium audio brand Sennheiser. Sennheiser’s new fitness-focused Momentum Sport earbuds will be powered by Polar, which means it’s offering wearers access to Polar’s suite of biosensing capabilities and enhanced guidance for fitness and wellbeing. The earbuds will provide more than ...
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News briefsSunnyFit releases free fitness app
In over two decades, California-based Sunny Health & Fitness has had profitable growth in the fitness industry. Now, they are releasing SunnyFit, a free fitness app built on their own products. The goal of the fitness app is to “reshape the way individuals engage with their health and well-being.” However, ...
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ArticleOn Holding plans further expansion, but no Tiger signing
Swiss company On Holding, which had a phenomenal 2023 in terms of sales and profitability growth, is promising to unleash a plethora of new products over the next 10 to 24 months and be a player at the Paris Games (including new uniforms for the Swiss National Team) this summer, ...
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ArticleStrava releases Year In Sport Trend Report, social connections most important
Strava has released its Year In Sport: The Trend Report, highlighting global trends among active people across all generations. It reveals that Generation Z’s behaviors and habits differ from other generations, but they also have different motivators, barriers and interests when it comes to staying active. For the report, Strava ...
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News briefsTikTok and Peloton enter exclusive partnership offering short-form fitness classes
Connected fitness company Peloton and social media short video platform TikTok have announced an exclusive partnership to bring Peloton’s workout content to the TikTok community. The result is a new fitness hub on TikTok called #TikTokFitness, where Peloton will create its own co-branded hub with customized Peloton content: #TikTokFitness Powered ...
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News briefsUS Sports & Fitness Industry Association Chairman re-elected
The US Sports & Fitness Industry Association (SFIA) announced the re-election of Jonathan Ram, Chief Executive Officer of Clarks, as Chairman of the SFIA Board of Directors for the 2024 term. In addition, Isabel Coscia, Senior Vice President of Marketing at Technogym, Ryan Cruthirds, Chief Digital Commerce and Brand Development ...
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ArticleHyperice sues Therabody for infringement of percussion patent
Hyperice, a California-based provider of muscle and joint restoration, mobility and performance enhancement technologies, filed a lawsuit in federal court on Jan. 3, 2024, against Therabody, Inc., which is also based in California and manufactures the Theragun line of percussion massage guns and other products, alleging infringement of Hyperice’s patented ...
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ArticleXponential Fitness closes master franchise agreement for Pure Barre and YogaSix in Japan
US-based Xponential Fitness, Inc., a global franchisor of boutique fitness brands, announced the signing of a master franchise agreement for Pure Barre and YogaSix in Japan with Sunpark Co. Ltd. Sunpark has committed to open at least 50 franchise studios for Pure Barre and Yoga Six in the country. The ...
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ArticlePolar releases “2023: Reflected”, showing physical activity, sports, and sleep trends
Polar Electro announced the release of its “2023: Reflected” report, revealing global activity, sports, and sleep trends. With walking emerging as the second most tracked activity globally, this year’s findings confirm the commitment to moderate-intensity physical activity to stay active and nurture personal wellness. Walking makes up nearly 16 percent ...
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News briefsAlibaba.com records rising demand for smart fitness and sustainable sports products
B2B e-commerce platform Alibaba.com recently published the most important trends among B2B buyers in the sports sector. The Chinese company found that the total number of orders for smart fitness products increased by 51 percent year-on-year (mid-October to mid-November 2023 compared to the same period in 2022). The most popular ...
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News briefsTonal offers trade-in program after Lululemon discontinues Mirror
Tonal, an intelligent home gym with a personalized approach to strength training, announced “Mirror Trade-In,” a trade-in program that offers customers of Lululemon Studio Mirror hardware the opportunity to replace their discontinued Mirror device with a Tonal device. Lululemon stopped selling Mirror hardware and announced it would stop producing new ...
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News briefsBODi announces $5.3m registered direct offering
California-based subscription health and wellness company The Beachbody Company (BODi) has entered into a definitive securities purchase agreement with certain institutional investors for the purchase and sale of 543,590 shares of the company’s common stock (or common stock equivalents) at a purchase price of $9.75 per share of common stock ...
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ArticleLululemon eyes men’s, footwear as key growth opportunities
Lululemon, which last week called its early holiday sales “strong” and forecasted total Q4 revenues of $3.14 to $3.17 billion, intends to put extra attention on the men’s business and launch footwear for him in 2024. While the brand’s Q3 men’s sales increased by 15 percent, the group admitted men’s ...
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News briefsUnder Armour opens two new stores in Italy with Oberalp
Oberalp Group, the exclusive distributor of Under Armour in Italy, has recently opened two new Under Armour stores in the country. There’s a new Under Armour Brand House at the new Merlata Bloom shopping mall near Milan since Nov. 15, with 140 sqm focusing on training, running and sportstyle. In ...
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News briefsHyosung partners with Santoni and Tefron on seamless apparel
Sustainable textile solutions provider Hyosung is collaborating with two of the leading global seamless companies, Tefron and Santoni, to introduce a new generation of sustainable sportswear and seamless apparel made with its certified and multi-functional yarns. The three companies unveiled their collaborative product at ISPO Munich 2023. Santoni introduced its ...
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News briefsXponential acquires metabolic health brand, partners with fitness and dance platform
Xponential Fitness has agreed to acquire the metabolic health brand Lindora. Under the terms of the transaction, Lindora’s 31 clinics will become Xponential franchise locations, and Xponential will acquire all of Lindora’s intellectual property and franchise the brand globally. The transaction is expected to close in early 2024. Founded ...
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ArticleSports eyewear market to post 7.3% CAGR by 2027, says new report
The global sports eyewear market was valued at $5.7 billion in 2019 and is projected to reach $8.9 billion by 2027, representing a compound annual growth rate (CAGR) of 7.3 percent from 2021 to 2027, according to a new report by Allied Market Research. Key growth drivers will include a ...
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News briefsUnited Sports Brands acquired by private equity firm
California-based United Sports Brands (USB), the parent of Pearl Izumi, Shock Doctor, McDavid, Cutters, Nathan and Glukos, has been acquired by US private equity firm Norwest Equity Partners. The transaction closed on Nov. 20, 2023, and financial terms were not disclosed. Norwest’s history with USB brands dates ...
