All Marketing articles – Page 10
-
News briefsFoot Locker launches basketball program with Nike and Jordan Brand
Foot Locker has unveiled a year-long basketball initiative in collaboration with Nike and Jordan Brand, aiming to harness the influence of their athletes for a series of events, clinics and social media content. Named “The Clinic,” this program will debut during the 2024 NBA All-Star Game weekend in Indianapolis, featuring ...
-
News briefsKanye West spent $7 million on Super Bowl commercial, $0 on production – and it worked
In many ways, Super Bowl commercials are just as much a spectacle as the game itself. These ads are scrutinized every year, and for those not fully invested in the sport, they add an extra layer of enjoyment. They could also be a part of the reason why this year’s ...
-
News briefsBidding war begins for French National football team kit sponsorship
Nike’s deal with French Football Federation ends in 2026, and the bidding war has begun to supply a kit to “Les Bleus.”
-
News briefsOlympique Lyonnais extends partnership with Adidas
The French team Olympique Lyonnais has extended its agreement with Adidas, securing a kit supplier through the 2028/29 season. Adidas will be supplying the club’s men’s, women’s and age-grade teams as well as its academy teams. The partnership between OL and Adidas began in 2010, when the German brand replaced ...
-
News briefsRecord UK viewership for women’s sports in 2023
A historic surge in viewership for women’s sports on linear TV swept across the United Kingdom in 2023, according to a report by the Women’s Sport Trust. The report reveals that audience numbers for female athletics reached an all-time high. A staggering total of 46.7 million individuals tuned in to ...
-
News briefsSport sponsorship’s growth in Italy is projected to accelerate this year
Sport sponsorship in Italy exceeded forecasts and grew by 1.5 percent in 2023 compared with 2022, reaching €780 million. Growth was primarily driven by Serie A, followed by investments in Lega Basket Serie A, football Serie B and volleyball SuperLega. According to the 23th edition of Il Futuro della Sponsorizzazione ...
-
News briefsNike commits $3.2 million for indigenous youth
Nike is partnering with NFL clubs to help Native Americans and Indigenous youth become involved in football. Through Nike’s five-year, $3.2 million commitment, each NFL club can receive $20,000 per year to collaborate with local indigenous non-profits and other organizations and support football-based programs for young people in Native American ...
-
ArticleDecathlon releases VR shopping app in US
Decathlon has introduced in the US a new, “immersive” shopping app for the Vision Pro, Apple’s virtual-reality (VR) headset. Both the app and the headset hit the US market on Feb. 2. The app, says Decathlon, is designed to “enable customers discover the company’s latest outdoor and ...
-
ArticleDunlop renews IMG Academy deal
Dunlop has signed a second, multi-year renewal of its sponsorship deal with the IMG Academy, a Florida establishment that was founded in 1978 as the Nick Bollettieri Tennis Academy and has since expanded into a variety of collegiate sports. It runs a boarding school and camps for high-schoolers with athletic ...
-
News briefsReflo has a new investor and brand ambassador
Reflo, a British sustainable performance wear brand, has announced Harry Kane as an investor in its first seed-funding round, which raised around £1 million (€1.17m), with other investors from the worlds of athletics, green technology and creative services. In addition, the England men’s football captain will become a golf ambassador, ...
-
News briefsSpeedo initiative warns of decline in school swimming in UK
One in three children in the UK who have completed primary school are unable to swim, and it is predicted that without intervention 60 percent of children will leave school unable to swim in 2026. Meanwhile, childhood drowning has increased at a rate of 43 percent. In response to these ...
-
News briefsNike program supports women’s marathon dreams
Over the previous two years, Nike’s Project Dreamweaver supported some 120 women in the US in their quest to qualify for the Women’s Olympic Marathon Trials. The sportswear company provided the participants with regular shipments of gear as well as the support of its Nike Sport Research Lab (NSRL), whose ...
-
News briefsPickleball tournament to debut in Las Vegas
The inaugural G.O.A.T. Bowl pickleball tournament, scheduled for Feb. 9 in Las Vegas, has expanded its roster of competitors to 24 teams of four. Registration – for teams or for individual players, whom the organizers will place on a team – is open at the website of one of its ...
-
News briefsRip Curl faces backlash over transgender athlete in campaign
Rip Curl has come under fire after featuring a transgender athlete in a recently launched marketing campaign. The company, a subsidiary of New Zealand-based KMD Brands, showcased professional longboarder Sasha Jane Lowerson on its social media platforms. This move prompted criticism from some athletes and consumers, who called for a ...
-
ArticleGoogle is phasing out the cookie
In a plan subject to approval from the UK’s Competition and Markets Authority (CMA), Google is hoping to eliminate the third-party cookie from its browser, Chrome, in the second half of this year. Meanwhile, the company is rolling out to 1 percent of Chrome’s users a new thing called Tracking ...
-
News briefsIs this what Tiger Woods will be wearing?
Tiger Woods is gearing up for a much-anticipated comeback on the PGA Tour after a lengthy hiatus, with golf enthusiasts eagerly anticipating the legendary player’s return to the greens at the Genesis Invitational in Los Angeles. Many are also wondering about Woods’ apparel choices for the occasion after Nike and ...
-
News briefsSaucony reward consumers for moving their feet with new challenge
The average smartphone user scrolls the length of three marathons in their feeds. Saucony wants to challenge that with a new challenge.
-
News briefsLionel Messi is the world’s most marketable athlete for 2023
Lionel Messi tops SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM) for a second time. The Argentinean footballer, who currently plays for Inter Miami, finished ahead of National Basketball Association (NBA) star LeBron James. Football player Alexandra (Alex) Morgan ranked third, followed in the top 10 by ...
