All Marketing articles – Page 2
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News briefsLululemon announces Lewis Hamilton as a new brand ambassador
The seven-time F1 world champion is also internationally admired as a style leader.
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ArticleAdidas to sponsor Kings League
The seven-a-side league is starting to get attention from major brands.
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News briefsA1 Padel has a new official court
The company courts will now be installed for the purpose elsewhere in Spain.
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ArticleAdidas replaces Craft as Swedish Athletics’ kit supplier
Adidas is the new partner of Swedish Athletics. But one special pole vault guy sponsored by Puma was absent from the photoshoot. Will Mondo compete in three stripes?
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News briefsNike and SKIMS are teaming up
Nike has teamed up with Kim Kardashian’s brand to develop underwear, loungewear and shapewear for women.
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News briefsFloyd Mayweather introduces a line of performance nutrition supplements
The new 101 (ONE OF ONE) line was developed by Floyd Mayweather and Magnum Nutraceuticals.
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News briefsNew Balance replaces Castore as Bayer Leverkusen kit sponsor
The new agreement, beginning with the 2025/26 season, will cover the men’s, women’s and youth teams.
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News briefsArena agrees multi-year deal with the Italian Paralympic Swimming Federation
The collaboration is meant to strengthen the values of inclusion and accelerate the growth and development of the Paralympic movement.
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ArticleLouis Vuitton also enters the Formula 1 world
The luxury brand has signed a 10-year agreement to place the brand at the heart of Formula 1.
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News briefsStiga Sports launches padel racquet for kids
With its octagonal shape, the Cybershape 1.3K Ultra LW model delivers a 20 percent larger sweet spot.
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News briefsMacron partners with South Africa's national cricket team
Macron has expanded its presence in the world of international cricket by signing a new technical partnership with Cricket South Africa.
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News briefsRebranding of eVent’s sustainable laminates for 2026
eVent Fabrics unveils a fresh identity for its plant-based laminates, stormST and windstormST, emphasizing sustainable performance in all weather.
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ArticleNike scores mixed feedback from NFL Super Bowl ad
Nike’s “You Can’t Win, So Win” ad during Super Bowl broadcast, did not land a decisive victory for the brand.
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ArticleAllbirds releases the first ever net-zero carbon shoe
The world’s first net-zero carbon shoe is the M0.0NSHOT Zero by Allbirds.
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News briefsSkechers opens up first ever 7.500 performance store together with tech company
Skechers is revolutionizing its retail experience with its first Skechers Performance store, an immersive destination with half-courts where consumers can try out the latest innovative products from The Comfort Technology Company.
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News briefsLi-Ning named official partner of China’s Olympic sports teams and delegation
Li-Ning takes over the sponsorship from Anta, another major Chinese sportswear company.
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ArticleThe retail model of the future: From provider to ‘life enricher’
Retail expert Frank Rehme on the future of brick-and-mortar sports retail, what it has to do with Thermomix, why salespeople should become life enrichers and the role of gamification in stores.
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ArticleThe retail model of the future: From provider to ‘life enricher’
Retail expert Frank Rehme on the future of brick-and-mortar sports retail, what it has to do with Thermomix, why salespeople should become life enrichers and the role of gamification in stores.
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News briefsPolish brand to outfit Polish national volleyball
Polish brand 4F has secured a multi-year deal as technical supplier to Poland’s national volleyball teams.
