All Marketing articles – Page 3
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News briefsAsics partners with the Saudi Olympic and Paralympic Committee
Asics and the Saudi Olympic and Paralympic Committee (SOPC) announced the signing of a three-year official partnership agreement.
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SponsoredGet a 20% discount for the new SPORT BRAND MEDIA summit with SGI Europe
New summit, SPORT MARKE MEDIEN, making its debut in December at ISPO Munich.
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News briefsAcushnet extends its partnership with UK-based PGA
The parent company of Titleist and FootJoy will continue as a principal partner for the next four years.
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ArticleJürgen Klopp returns to leadership position as Red Bull’s Global Head of Soccer
Jürgen Klopp, the 57-year-old German, will assume the role of Global Head of Soccer at Red Bull on Jan. 1, 2025.
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News briefsStadium becomes new partner of Swedish Football Association
The Swedish Football Association and Stadium are entering a new partnership from Jan. 1, 2025, until 2027.
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ArticleMacron agrees 10-year deal with USA Fencing and expands its agreement with CONCACAF
The Italian teamwear brand announces long-standing deals with sports governing bodies in fencing and football.
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ArticlePuma works with influencer to highlight use of leather versus vegan leather
Puma launches #KnowYourStuff, an educational content series that wants to discuss the use of leather vs vegan leather.
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News briefsMacron lands in the Swedish and Argentinean top football leagues
The Italian brand sponsors more than 90 professional sports clubs.
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News briefsUnited Arab Emirates starts e-gaming league
Starting in early 2025, the goal of the investment in EGL is to make the United Arab Emirates a leading global e-sports hub.
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ArticleFormer NBA champion launches own performance brand
Jaylen Brown turned down $50m in endorsement deal to have full ownership and creative control.
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News briefsAsics creates slip-on shoe in collab with Japanese rock band
The Asics-one is the result of a collaboration between the brand and rock band One Ok Rock.
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News briefsA$AP Rocky and Puma in a racing red collaboration
Artist A$AP Rocky and Puma have released an apparel collection featuring the Mostro 3.D and Inhale Distressed.
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News briefsEllesse is turning senior and celebrates with luxury
Italian sports fashion brand Ellesse celebrates 65 years in business with luxury sneakers.
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News briefsPuma strikes new deal with Google
The German brand is using generative AI for localization.
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News briefsArena and Phlex partner elevate swimmers to virtual swim community
The partnership between Phlex and Arena creates a platform where swimmers can connect, compete and learn together.
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ArticlePSG and Snipes announce partnership
Sneaker and streetwear retailer Snipes will be on the back of PSG’s team kit for three years
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ArticleIntersport in partnership with EA Sports FC 25 for the first time
This is clearly an example of how the sports chain has now started focusing its marketing efforts towards a younger target group.
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News briefsTopgolf Callaway Brands has signed a multiyear agreement with Golf Saudi
Topgolf Callaway Brands Corp and Golf Saudi Entertainment, LLC have signed a multi-year partnership.
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News briefsGo Sports opens a store in Baghdad
The new Go Sport store in Iraq is poised to be the premier destination for sports enthusiasts.
