All Marketing articles – Page 5
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News briefsInter Milan and Qatar Airways expand partnership
Inter Milan officially announced Qatar Airways as its new training kit partner for the 2024/25 season. The Doha-based company currently serves as the club’s official airline partner. Nevertheless, the two parties have now decided to expand their collaboration. The Qatar Airways logo will now be featured on all training apparel ...
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News briefsAlibaba.com announces ambassadors for Paris 2024 campaign
Olympic and four-time NBA champion Tony Parker and two other athletes will promote Alibaba.com’s “Same Player, New Game” campaign for the Paris 2024 Olympic Games, the B2B e-commerce platform announced on 10 July. Parker is a two-time Olympian who reached the quarter-finals in men’s basketball with France at the 2016 ...
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News briefsCastore launches petition to rename street in Wimbledon after Andy Murray
British sportswear brand Castore has proposed that the road currently known as Church Road in Wimbledon be retitled Murray Mile after Scottish tennis star Sir Andy Murray. The road is 2 km in length from Wimbledon Rail Station. “In a passionate display of support for Castore ambassador and investor Andy ...
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News briefsFirst images of Louis Vuitton and Timberland collab
The collaboration between high-fashion label Louis Vuitton and boot brand Timberland has been in the news for quite some time. Now, a date has been set for the product release.
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News briefsFootballer Mohammed Kudus signs with Skechers
Source: Skechers Muhammed Kudus Skechers latest signing in their quest to become a major football boot brand is official. West Ham United and Ghana national team winger Mohammed Kudus is the latest member of the team. Kudus, known to fans by his nickname Star Boy, has already ...
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News briefsMacron to kit out its 15th Spanish club
The Italian brand Macron continues to sign new sponsorship deals with top football clubs. Starting next season and for five more years until at least 2030, Spanish La Liga club Atlético Osasuna will wear a kit with the Macron logo. Macron replaces Adidas as the club’s kit supplier. Osasuna ...
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News briefsDP World Tour partners with J.Lindeberg
Swedish sports and fashion brand J.Lindeberg has become the official clothing supplier of the DP World Tour in an exclusive multi-year partnership. As part of the agreement, J.Lindeberg will outfit the tour personnel with a range of bespoke products at the DP World Tour’s 44 tournaments across 24 countries. In ...
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News briefsMacron to outfit two more European clubs
Italian brand Macron continues to dress up top clubs. In the coming season, two more classic football clubs will wear sportswear with Macron’s logo, the Hero, printed on it. The jerseys of Ferencváros, the most titled and supported team in Hungary, will feature the Macron Hero in the coming seasons. ...
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News briefsJordan Brand’s cultural celebration of basketball and community in Paris
Source: Jordan Youssouf Fofana Jordan Brand is launching District 23, described as “an unprecedented elevation of Paris’ diverse 18th arrondissement into a global sport and cultural hub.” The initiative celebrates the diasporic cultures and international youth that also characterize basketball. District 23, under the creative direction ...
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News briefsWilson opens football factory in Ohio and extends NFL partnership
According to a press release from Wilson, the National Football League (NFL) and Wilson Sporting Goods have renewed and extended their contract, naming Wilson again as the league’s official football. This partnership has lasted since 1941. As part of the multi-year extension, Wilson debuted its new factory in Ada, Ohio, ...
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News briefsAdidas and AFA to continue partnership until 2038
The Argentinian Football Association (AFA) and Adidas have extended their long-term kit supplier contract until 2038. The brand has been Argentina’s supplier since 2001. The long-term extension means that Adidas will continue to outfit the Argentinian men’s, women’s and youth teams throughout the next four FIFA Men’s World Cups in ...
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News briefsFoot Locker relaunch the FLX Rewards Program
Foot Locker unveiled an enhanced FLX Rewards program and announced upcoming upgrades to its mobile app, marking key milestones in the company’s Lace Up strategy, its strategy to drive sustainable and profitable growth. Based on extensive consumer insights, the revamped FLX Rewards program introduces FLX Cash, which allows customers to ...
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News briefs3D display at Nike’s Paris store
We learn from Retail Technology Innovation Hub that Nike has set up 3D holograms at its Paris store, the House of Innovation, to promote its new Air Max Dn sneaker. To handle the set-up, Nike hired Hypervsn, a specialist in 3D displays and “phygital” marketing with headquarters in the UK, ...
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News briefsOakley outfits Team USA Surfing for Paris 2024
Oakley is teaming up with Team USA Surfing as the official offshore outfitter, marking a historic milestone as surf returns to the Olympic stage at this Summer’s Games. Building on the esteemed Team USA Partnership and as a core tenet of the brand’s heritage in surf, the Oakley Team USA ...
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News briefsJuventus and Fanatics sign merchandise partnership
Serie A football club Juventus and Fanatics, a digital sports platform and a global leader in licensed sports merchandise, have announced a wide-ranging partnership in e-commerce, retail, manufacturing and licensing. Fanatics will manage all aspects of Juventus’ merchandise offering worldwide. The new partnership will run until the end of the ...
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ArticleNew management at Premier Padel
Premier Padel’s owner, Qatar Sports Investments (QSI), has modified the league’s management. The changes were announced to some 200 players at the BNL Italy Major, which ran from June 15 to 23 in Rome. QSI has made David Serrahima, Managing Director of the sports marketing agency Octogon, the league’s General ...
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News briefsVans celebrates skateboarding in Paris’ Sacré-Coeur
Vans has set up a skateable installation and a stage at the foot of the Sacré-Coeur Basilica in Montmartre in collaboration with Los Angeles-based creative agency Playlab Inc. and California Skateparks. The brand is hosting a live skate demonstration and performances on June 21, which marks the annual Fête de ...
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News briefsGymshark launches “We Do Gym” marketing platform
British athletic apparel retailer Gymshark has launched a new brand platform, dubbed “We Do Gym,” which is meant to reiterate its position as a gym brand first - not an athleisure or sports brand, the company explained. The We Do Gym webpage clearly states: “We’re not good at everything, we’re ...
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News briefsAdidas partners with the UK Golf Federation
The UK Golf Federation has announced Adidas as its newest corporate partner. Effective Jan. 1, 2025, this new collaboration will give the UK Golf Federation members enhanced membership benefits and Adidas access to a broader audience of golfers across the UK. The UK Golf Federation is a not-for-profit organization with ...
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News briefsArena and Healthy Seas team up again
For the second consecutive year, Arena and Healthy Seas are continuing their partnership, which is committed to the health and protection of our waters. Healthy Seas is a foundation dedicated to safeguarding the world’s oceans and seas through three key pillars: clean-up education marine waste prevention Their primary ...
