All Marketing articles – Page 7
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News briefsCastore agrees its first league-wide deal in North America
The British sportswear brand has entered a long-term agreement with the National Lacrosse League.
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News briefsMacron takes it cool in new sponsorship
The Italian brand is now entering the world of curling at world level with its latest sponsorship deal.
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News briefsAdidas cleats to glitter for the playoffs
Adidas will soon release a limited edition of its baseball shoe Adizero Impact+ together with Swarovski.
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News briefsReebok in pink partnership
Reebok has a collaboration with Mattel’s Barbie brand that has resulted in three different limited edition sneakers to be released in September.
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News briefsPacsun in collaboration with superstar
US fashion retailer Pacsun has announced the launch of an exclusive merchandise collection for Paris Hilton, coinciding with the release of her new pop album, Infinite Icon.
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News briefsMacron to sponsor its first MLS team
Macron will provide game sets and technical apparel to Major League Soccer team Connecticut United FC.
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News briefsAdidas mixes culture with sneakers in first Korean heritage store
In Seoul, the 75-year-old brand makes a Korean heritage debut.
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News briefsOlympism365 Innovation Hub announces inaugural recipients of the Ignite365 Awards
The new awards recognize creative and innovative solutions that use sports to solve important societal and social problems.
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ArticleHummel outfits new big team and sets German record
The world’s largest island and future national team has chosen Hummel as its kit sponsor for four years.
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News briefsReebok partners with newly-formed Super League Basketball in the UK
The new SLB will kick off in September.
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News briefsHummel dominates as kit sponsor in Spanish football
The Danish sportswear brand’s strategic growth in Spain has led to a significant increase in sports sponsorships, outpacing major global brands and setting new records.
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ArticleMacron enters another new national sponsorship agreement
Macron is the new technical partner of the Slovak Football Federation’s national teams.
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ArticleStars and Stripes: Adidas new Champions League matchballs presented
Returning to a more classic look, but with updated technology, the new Adidas matchball´s for Champions League 2024/25 is here.
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News briefsNew Saudi football sponsorships
Concacaf inks multi-year deals with Saudi PIF and Riyadh Air to boost football growth and tournaments across the region.
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News briefsNike collabs with Naomi Osaka and Yoon Ahn
Osaka and Ahn made a collection that Ahn calls “one-of-a-kind day and night competition kits” for Osaka’s return to the US Open.
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News briefsGullit joins Skechers as ambassador
The former Netherlands national team captain will feature in Skechers’ Hands Free Slip-ins and other campaigns.
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News briefsSpeedo partners with Her Swim School and Swim Brothers
The partnership will support the initiative’s mission of bringing more people into the pool and ocean whilst learning vital swim safety skills.
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News briefsStone Island partners with basketball team
The brand reveals a collaboration with Toronto’s Scarborough Shooting Stars – its first-ever partnership in basketball.
