All Marketing articles – Page 7
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News briefsDavid Beckham signs with Alibaba
David Beckham has signed an endorsement deal with Alibaba, according to The Independent and others. The deal is reportedly the biggest ever entered into by the Chinese e-commerce giant, although the terms remain undisclosed. It is connected with a marketing campaign for this year’s UEFA Euro tournament. Beckham will be ...
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News briefsAsics donates pop-up tennis court to the City of Paris
Asics backed a special initiative in Paris’ Place de la République on May 23, dubbed “Rally for the mind,” giving hundreds of Parisians the opportunity to experience the mental uplift of playing tennis. The Japanese sports brand has now announced that it is donating the pop-up tennis court used for ...
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News briefsAlibaba.com boosts sports and lifestyle product sales in Europe ahead of Uefa Euro 2024
Alibaba.com is capitalizing on the surge in sports-related consumer interest tied to upcoming events like Uefa Euro 2024 by launching a promotional event targeting sports and lifestyle products. According to Alibaba’s latest data, there has been a substantial increase in the UK market’s demand for sports goods, with purchases for ...
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News briefsAfter bitcoin, SEC gives the nod to ether
The US Securities and Exchange Commission (SEC) has amended its rules and cleared the way for exchange-traded products (ETPs) – notably, exchange-traded funds (ETFs) – that deal in spot ether. The change results from petitions from NYSE Arca, Nasdaq and Cboe BZX. Ether is the crypto currency associated with the ...
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News briefsNike confirms uniform changes to MLB owners
In his address to Major League Baseball (MLB) club owners on May 23, Commissioner Rob Manfred said, according to The Athletic, that Nike had long acknowledged the trouble with this year’s uniforms. The uniforms were manufactured to Nike’s specifications by Fanatics, and the trouble, as we reported in April, includes ...
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News briefsAston Villa secures kit deal with Adidas, ends controversial partnership with Castore
Aston Villa, the Premier League soccer club, has announced a significant multi-year kit supply agreement with Adidas, starting from the 2024-25 season. This partnership marks the end of Villa’s current association with Castore, which has been marred by player complaints over the quality and functionality of the kits. The deal ...
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News briefsReebok’s custom kicks for your avatar
Reebok has introduced the “digital shoe experience” we reported on back in December. Reebok Impact, as the service is called, will imprint digital Reebok sneakers with an image, for your metaverse avatar to wear. You send by direct message (DM) whatever image you choose to @reebokimpact on Instagram and receive ...
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ArticleUS Open champion Matthew Fitzpatrick joins Arccos as investor and ambassador
Arccos, a leader in AI-connected golf technology, has announced US Open Champion Matthew Fitzpatrick as its newest investor and Tour Ambassador. Fitzpatrick, currently ranked No. 14 in the world, will continue utilizing Arccos to enhance his performance analysis and preparation for PGA Tour events, major championships, and Ryder Cups. Fitzpatrick ...
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ArticleLululemon and Life Time launch co-branded apparel for pickleball's surge
Lululemon has announced a deeper collaboration with Life Time to promote their shared interests in pickleball, highlighting the ongoing expansion of the sport in the U.S. The partnership will see the release of a co-branded apparel line featuring both men’s and women’s gear. Notable items include a women’s asymmetrical tank ...
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News briefsSpeedo surprises with an extraordinary campaign in the Year of Sports
In the lead-up to this year’s Olympics, Speedo is taking a different approach to its marketing strategy, aiming for inclusivity over exclusivity. The renowned swimwear brand has launched a new campaign celebrating swimmers of all backgrounds, embracing diversity and fostering a global community united by a love for the water. ...
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News briefsMLB uniforms to change again, Players Association claims
Nike will be making changes to this year’s maligned uniforms for Major League Baseball (MLB) by the start of next season. The MLB Players Association has stated in a memo, seen by The Athletic, NBC News and ESPN, that designer Nike and manufacturer Fanatics will be restoring the large lettering ...
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News briefsA delay in Google’s Sandbox plan
Google is putting off until 2025 the deprecation of the third-party cookie in its Chrome browser, a plan we reported on in January. In its report for the first quarter of this year the company will be publishing the following notice: “We are providing an update on the plan for ...
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News briefsNike secures kit supply rights for French Football Federation until 2034
Nike has secured the kit supply rights for the French Football Federation (FFF) for the 2026-27 to 2033-34 cycle. In a recent announcement, the FFF revealed that Nike had successfully clinched the kit supply rights for the third consecutive cycle, extending their current deal until 2026. The renewed agreement encompasses ...
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ArticleA new era in Google search
Google is introducing a new form of search result called Search Generative Experience (SGE). It might change e-commerce.
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News briefsLiverpool FC scores retail partnership in South Korea with Over the Pitch
Liverpool FC (LFC) has scored big in South Korea with its latest retail partnership with Over the Pitch, a soccer brand and design studio. This collaboration marks Liverpool’s first foray into the South Korean market. The initial phase of the partnership will see the introduction of two dedicated retail ...
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News briefsSnell Golf unveils new ball lineup, makes fitting easier for customers
Snell Golf is making waves in the golfing world with the launch of three new balls. The lineup includes the Prime 2.0, Prime 3.0 and Prime 4.0, with each number indicating the number of layers in the ball. The company aims to simplify the fitting process by recommending a model ...
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News briefsFKA Twigs partners with On to redefine training gear
FKA Twigs, the singer-songwriter, embarks on a new journey as a Creative Partner for Swiss sportswear company On, acording to High Snobiety, expanding its reach into the training and gym-wear sector. On, renowned for its running gear, aims to revolutionize training footwear and apparel with Twigs’ collaboration. “Our entrance into ...
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News briefsAdidas secures Liverpool kit sponsorship deal
In a recent report by SportBusiness, it’s been revealed that Adidas has outbid Nike for the kit sponsorship of Premier League club Liverpool. Adidas will assume the role in 2025, replacing Nike after a relatively short five-year tenure. This transition follows Nike’s takeover from New Balance as LFC’s technical sponsor ...
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News briefsNew Balance signs Marvin Harrison Jr. ahead of NFL Draft
Source: New Balance New Balance has added wide receiver Marvin Harrison Jr. to its roster of athletes in anticipation of the 2024 NFL Draft. Harrison Jr., who played college football at Ohio State, earned All-American honors twice and clinched the prestigious Fred Biletnikoff Award in 2023 for ...
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News briefsTSG named official volunteer supplier for 2025 Freestyle World Championships
Swiss action sports brand TSG has been unveiled as the official volunteer supplier for the FIS Freestyle World Championships 2025. The company will provide helmets and goggles tailored specifically for the event. With equipment finalized for over 600 volunteers, TSG joins the lineup alongside Schöffel, offering high-quality ski clothing. ...
